“Findability is the biggest content problem in higher ed.” That’s how content strategist Rick Allen opened his session Beyond SEO: Writing Findable Content. He also debunked the myth that “SEO is dead,” a notion that’s becoming quite ubiquitous in online marketing. A notion that’s just
When Aaron Baker arrived at Harvard last year, to begin work on web analytics, he had…Google Analytics, and its data. But that wasn’t really enough to do the kind of reporting that their office needed. While they had data, Aaron really needed to be able
Nikki Massaro Kauffman loved Mary Poppins growing up, partially for the way Mary turns work into a game. Now she argues that we need more gamification in our schools to help promote learning for all students. In her red stapler winning talk at #heweb16, Massaro Kauffman, a
Where does accessibility live on your campus? If Rob Carr had it his way, accessibility would touch every end of campus. His presentation gave a high-level overview of this notion—and he touched upon how roles and processes can be tweaked to account for accessibility. Accessibility
Can you explain what you do for a living—and how you contribute to your campus community—succinctly? If folks have a hard time understanding your job or your team’s role, you might be not be getting the credit you deserve. That was the idea behind Explain
There are zombies walking among our websites, said SUNY Oswego Director of Digital Communications/Associate Director of Communications and Marketing Tim Nekritz. So to best tackle those zombies, and implement web governance in what can be seen as a post-apocalyptic, lawless space, Nekritz turned to lessons from AMC’s
Personalization has acquired a bit of reputation as being too intrusive, too fake, and well, a little creepy. But Tuesday at #heweb16 Oho Interactive’s Georgy Cohen and Jim Dalglish argued that there are ways to do personalization that yield great results without crossing the line into
Amy Grace Wells reflects on her time at the University of South Carolina in MCS6, and as the first content strategist, she had to build a lot of new things. Of course, she had to fight all the “stuff” that got thrown at the wall,
Jim Barnes Web Applications Developer, University of Central Florida Jo Dickson Web Applications Programmer, University of Central Florida https://2016reg.highedweb.org/psessions/detail/691667c1-72fe-4974-8f23-18efc701eb87 Jim and Jo’s office is supporting 36 sites using the same core code, but copying WordPress themes across sites. Most functionality is defined a common theme, with limited plugins.
The attendees of High Ed Web have always been a musical, #karaokeplane-loving bunch. However, Allison Manley and Joe Allen-Black of Palantir.net noticed an even deeper connection– web project management has a lot in common with the traits of all good musicals. “Almost always they (musicals) tell
If you’re in higher education these days, you can’t ignore the drama of falling enrollment and budget crises afflicting our smaller (and some larger) institutions. You may also know our penchant for bringing in consultants to help with strategic planning and branding to enrollment and
About 150 people attended HighEdWeb New England on March 18 and those in attendance heard mountains of great ideas from the presenters. We picked just five to share with you, but there’s more plenty more to be found by following #hewebNE on Twitter. From Lisa
This conference is about sharing ideas and experiences with each other. The content is by us and for us. It is about truly helping each other by teaching each other about what we do well and where we could have avoided mistakes.
“I believe this is the first HighEdWeb Alabama!” exclaimed Rachel Carden, Web Communications Specialist at The University of Alabama and lead organizer of the 2015 HighEdWeb Alabama Regional Conference. HighEdWeb Alabama will be hosted at The University of Alabama in Russell Hall on June 29th
The Higher Education Web Professionals Association is pleased to welcome the newest member of the HighEdWeb Board of Directors: Tom Wojciechowski Director of Web Communications, Daemen College Since 2007 Tom Wojciechowski has worked at Daemen College, where he is responsible for the strategic, creative and
The World Wide Web is governed by similar principles those laid out by Charles Darwin in his Theory of Evolution. And mastering certain evolutionary tricks and strategies can lead to great results for your website. That’s the message Jeff Stevens, of University of Florida Health
Session Details Four ladies, 45 minutes. Can it be done? We’ll find out. The Penn State Design team looked at MOOCs, specifically the Epidemics MOOC at Penn State. What’s a MOOC? It’s a Massive Open Online Course. But, what is massive? The average enrollment for
Welcome to the HighEdWeb Board The Higher Education Web Professionals Association is pleased to announce the appointment of four new members to its Board of Directors: Sven Aas (Mount Holyoke College); Sara Clark (Missouri State University); Seth Meranda (University of Nebraska-Lincoln); and Tonya Oaks Smith