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2017 Conference Design

HiPPOs and silos and turtles, oh my!

We here at Link have loved Michelle LoGerfo’s doodles for a long time, and this year we asked her to try to sum up #heweb17 in a picture. We know that’s a hard task, but she was up to it. You’ll see references to lots of conference goodness from our keynotes to Karaoke Plane. Hope […]

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2017 Conference Marketing Uncategorized

How to increase your digital budget in 10 minutes

JP Rains successfully argued for a 250 percent increase in his digital budget at Laurentian University via conference call from a hotel room in Las Vegas on just a few hours sleep. He shared his story in a 10-minute lightning talk at HighEdWeb 2017. Between 2012 and 2016, the digital budget the college had to […]

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2017 Conference Usability

Using data to define cool at Purdue University

It’s always fun when you receive less-than-specific guidance on mission-critical campus projects, especially related to the web. At HighEdWeb 2017, Martin Sickafoose from Purdue University showed us that even something as nebulous as “make the website cool” can be accomplished through data-driven, strategic decisions. A brief history of Purdue’s website Martin started his presentation by […]

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2017 Conference Management & Professional Development

#MPD4: “I Have All These Apps – Why Can’t I Get More Done?!”

Amy Calhoun’s session description was certainly intriguing – save enough time to take Fridays off? Yes, please! Amy introduced her talk with this video: Amy’s first bit of advice was to take the word “busy” out of our conversations. “To me, busy implies that the person is out of control of his life.” – Derek […]

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2017 Conference

Felicia Day Demonstrates to #heweb17 That She is Indeed The One Who’s Cool.

Felicia Day Demonstrates to #heweb17 That She is Indeed The One Who’s Cool. Storify by Dave Tyler Wed, Oct 11 2017 15:42:06 Felicia Day Demonstrates to #heweb17 That She is Indeed The One Who’s Cool. Entrepreneur, actress, singer, writer, and web series creator Felicia Day told a packed house at #heweb17 about how she was […]

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2017 Conference From the Publisher

From the Publisher– Hartford: The Best HighEdWeb Ever? The Best HighEdWeb Ever.

Each successive HighEdWeb annual has definitively been better than the last for one simple reason: the people.

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2017 Conference

#TIE11—E-Expectations: How Online Expectations Change for Today’s Prospective Students and Parents

College and universities’ website, email, and social media strategies dominated discussion Tuesday afternoon at the HighEdWeb17 session titled, “E-Expectations 2017: How Online Expectations Change for Today’s Prospective Students and Parents.” Presenters Stephanie Geyer, Gil Rogers, and Lance Merker walked attendees through highlights of the 2017 Ruffalo Noel Levitz E-Expectations report. The survey included the opinions […]

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2017 Conference Marketing Social Media

MCS11: The (Wo)man Behind the Mask: Why Managing Social for a President Isn’t the Same as for a University

When Gail Martineau took over the social media presence for Ohio State’s President Drake, he had only an unverified Twitter account with 6,000 followers and very little engagement. She started by taking 90 days to do some research. She did audience analysis, using native Twitter data, Brandwatch, and Hootsuite; she utilized general social media stats […]

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2017 Conference Content Creation

Shattering Silos: Sharing Science on Social (#tie7)

Andrew Cassel’s Shattering Silos: Sharing Science on Social did what scientific discovery often does: blows your mind. With this presentation, he brought a passion for not just the subject, but for the benefits of sharing. You could say that science is always exciting, but with the global conversation about climate change growing, it gives an […]

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2017 Conference Content Creation

Clamor for Grammar: Lightning Talk

Jill Weaver of Brown University’s lightning talk opened with a question: Who cares? Is it only uptight people who care about commas and those common questions of who/whom, that/which? In her 10-minute talk, she highlighted why we all should care, focusing on two main points: consistency and inclusion. Brown celebrates Indigenous People’s Day (instead of […]

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2017 Conference Content Creation

7 Habit(ats) of Successful Student Storytelling (#tie8)

Tim Nekrtiz of SUNY Oswego opened his 7 Habit(ats) of Successful Student Storytelling Session with a recent, successful video which paid tribute to the chicken patty. Yes. The chicken patty. This slice-of-student-life production was fun, showcased many personalities, and it illustrated how we can find new angles and ideas when we look at our institutions […]

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2017 Conference

#MPD9—Au Contraire: Debunking Myths and Hippos with Google Analytics

A deeper understanding of Google Analytics can help organizations make better decisions about the features on their websites, said Alan Etkin at HighEdWeb17 on Tuesday. Etkin, a senior analyst at the British Columbia Institute of Technology, dove into his methods during a session titled, “Au Contraire: Debunking Myths and Hippos with Google Analytics.” Etkin shared […]

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2017 Conference

The Pep Talk You Didn’t Know You Needed (MPD6)

Jacob Oyen, of Central College opened his HighEdWeb 17 presentation by noting that life is too short to do something you don’t care about. He checked in with attendees to help set perspective, asking for insight such as, how many of you love your website? [chuckles from the group.] How long have you been working […]

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2017 Conference Usability

Usability Testing is Super Important and Easier Than You Think – #COR2

Why is usability testing your website super important? We like to say it’s to better understand our users, or to fix UX trouble spots on our sites. The data it reveals can even settle internal debates of what should go where on a website. “Usability testing cuts through all the bicker when everyone has their […]

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2017 Conference

MPD10: Planning for Emergency Campus Communications

Adam Arrowood of Georgia Institute of Technology was tempted to end his HighEdWeb 17 presentation after one slide. Even though his topic, “Planning for Emergency Campus Communications” is a serious one, his message can be distilled simply: Have a plan Test that plan Don’t let your server melt Of course, Arrowood provided his audience with […]

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2017 Conference

#LIT12 Building A Student Social Media Team

Lougan Bishop, web and digital media manager at Belmont University, kicked off our first ever lightning talk at HeWeb – talking about cultivating student teams. At Belmont, the “Boulevard Team” is a structured team which assists Bishop with content planning and creation, monitoring and moderating of flagship social media assets, and even serve as a […]

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2017 Conference Content Creation Marketing

Get Engaged! Transform Your Digital Presence with Experiential Marketing (#TIE2)

Catherine Scholz opens her presentation saying she has a geek degree, works at a geek university and manages a geek team—instantly likeable and full of energy. She’s worked for an experiential marketing firm planning and running interactive events for clients like Microsoft. She takes the notion of engagement marketing to her position at Milwaukee School […]

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2017 Conference Marketing Social Media

MCS7: From Weibo to WeChat: Boston University’s Use of Chinese Social Media Networks

China is a huge market for students, Boston University’s Carol Duan discussed their use of Chinese social media networks to reach out to prospective students. .@carol_duan “China is a niche market. It has a billion people, but it’s really a niche market.” 😯 #mcs7 #heweb17 — Bryan Barnes (@TheWebBadger) October 10, 2017 In 2013, BU […]

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2017 Conference

#MCS6—It’s Not About You: Changing Culture Through a Web Redesign

A website redesign can be fraught with challenges, but it is possible to change an institution’s culture during the process according to Robert Heyser and Samantha Windschitl. Heyser and Windschitl work at Tarrant County College in Fort Worth, Texas. On Tuesday the pair walked HighEdWeb17 attendees through the redesign and launch of TCC’s new site […]

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2017 Conference

From Classic, Universal, to Google Tag Manager: How to Safely Defeat the Beast

I was drawn to Sylvia Nicosia’s talk on migrating to Google Tag Manager as our institution moved about a year ago and I wish I had more knowledge about it at the time. Sylvia shared step by step instructions in her slides on how to set up, test, and install Tag Manager, but here are […]

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2017 Conference

We Live in a Pay to Play World—Let’s Embrace It!

Only five percent of your Facebook page audience sees your organic content, and it’s been that way for a long time. It’s time for social media managers (and their bosses who hold the purse strings) to recognize that social media—like all other media—isn’t free. Even $10 can make a difference on Facebook. This was the […]

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2017 Conference

I Love Holy Cross: Lessons From a Data-Driven, Record-Breaking Email and Social Media Campaign #MCS1

Love was in the air on February 14, 2017 at the College of the Holy Cross – 1.8 million dollars worth of it – when the school established a new donor participation record for a 24-hour giving day. On Valentine’s Day 2017, 6111 people gave online to support Holy Cross, thus breaking the previous record […]

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2017 Conference Management & Professional Development

#MPD7 – Culture Wins: Five Mistakes That Made Us Successful

For the Missouri State chorale, it was an unbelievable day. Of course, it took a lot to get there. The team at Missouri State, including Kevin Agee and Sara Clark, put in hours of work over several months to make a four minute performance work at the Presidential Inauguration Agee and Clark reflected on the […]

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2017 Conference Content Creation

#MCS4: Interview Like A Journalist, Write Like A Marketer: Telling Stories With Heart… and Accuracy

“We’re not looking for quotes. We’re looking for stories.” Who we ask matters. What we ask matters. How we ask matters, and when we ask matters. Donna Talarico, editor of Hippocampus Magazine, talked about tips that we can use when we’re creating content for the web: The type of story you’re writing will dictate the […]

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2017 Conference

DPA2 – All the Nuggets IRL

The session should be mandatory not only for first time attendees but also for old timers like myself. We all come to this conference with the hope to take away something we can actually implement back at our workplaces. We hear about the “Golden Nugget” and take notes and listen to each session until our […]