The Content/UX Academy helps participants learn to research, plan and build content strategy based on user experience, best practices and analytics. On Saturday, October 20, Amy Grace Wells will communicate the difference between user goals and business goals in an intimate, hands-on workshop. Amy Grace is a
It’s always fun when you receive less-than-specific guidance on mission-critical campus projects, especially related to the web. At HighEdWeb 2017, Martin Sickafoose from Purdue University showed us that even something as nebulous as “make the website cool” can be accomplished through data-driven, strategic decisions. A
Why is usability testing your website super important? We like to say it’s to better understand our users, or to fix UX trouble spots on our sites. The data it reveals can even settle internal debates of what should go where on a website. “Usability
“If you do not have communication with the folks that are going to be involved in this process….your project has the possibility of falling apart,” Sassone said.
Taskonomy. It’s a real word, and it first belonged to a trade. A blacksmith arranges tools in a logical order. What implement does he need at this step in the process? The way he or she arranges these items makes the craft easier, more streamlined.
Even with a small web team, user experience should and could be a big part of what you do, explained Jason Kammerdiener, Lead Information and Digital Architect, Colgate University, in his “We Can All ‘Do’ User Experience” session. All universities have forms for prospective student
Arielle Mari, Mark Lee, and Karen To from Colorado College presented a post-lunch session on 360-degree video. (You can find all their examples at 2cc.co/heweb16 — and looks great on mobile!) 360-degree video allows potential students a literal window The team’s first foray into 360
HighEdWeb Syracuse brought Web professionals from across five states and three countries for a packed day of sessions covering everything from crisis communications and student social media ambassadors to Wordpress plug-ins and mobile learning.
Web design has a simple goal: to convey to the user the desired message in the most effective manner possible. An infinite number of design possibilities exist; however, the “right” design choices rely on the web designer understanding the audience. When beginning a project, the
We caught up with Jared Spool to talk about the trends he’s seeing, what his best user experiences have been recently, and to get some important information about Julia Child.