About Link

Link: The Journal of Higher Education Web Professionals is the official publication of the HighEdWeb Association.  We publish, in a way that’s both informative and fun, high-quality content by well-qualified Web professionals working in higher-ed. Since our launch in 2011 under the leadership of founding publisher Laura Kenyon, we’ve tackled topics as diverse as mobile integration, the latest in social media, successful project management and “girls under trees.”

We welcome your feedback!  Send us an email at link@highedweb.org .

Editorial Staff

Dave Tyler, Publisher

University | Twitter | Facebook | LinkedIn | Blog

Dave Tyler works as Social and Digital Media Manager for The College at Brockport, where he has wound up doing a heck of lot of different things. Dave assists school departments and offices craft language for their websites, creates and monitors social media feeds for the school as well as offers advice on social media issues, coordinates several blogging efforts and, with the help of interns, shoots, produces and edits video for his marketing department. It keeps him busy. Prior to coming to Brockport, Dave worked in PR  and spent 11 years in journalism as a reporter for several papers including the daily in Rochester. He has an 11 year-old son, a 7 year-old daughter, knows his way around the grill, is a bit of beer and music geek and has a hopeless addiction to the music of Bruce Springsteen. And no, Dave doesn’t think he’ll ever get over Macho Grande.

timphotoTim Nekritz, Chief Editor

University | Twitter | Facebook |Blog

Tim Nekritz is director of web communication and associate director of public affairs at SUNY Oswego. His official and unofficial responsibilities include serving as chief content editor for oswego.edu, de facto social media officer and unofficial campus historian. You could also say he lives at the intersection of technology, communication and customer service. As a co-founder of #pancaketweetup, he believes breakfast is good any time.

Donna Talarico, Editor


Donna Talarico is integrated marketing manager at Elizabethtown College. She had several past lives before higher ed, including a radio promotions director (radio IS the original social media!) and interactive marketing specialist at a leading eCommerce developer/Internet marketing company. Until relocating to Central Pa. in 2010, she was a long-time contributing writer for Wilkes-Barre, Pa.’s highly popular alternative weekly, The Weekender, and its daily paper, The Times Leader. Donna also is the founder and publisher of Hippocampus Magazine, an online monthly literary magazine dedicated to creative nonfiction. She lives in downtown Lancaster, Pa. with her husband, Kevin (Beerman) and Spectra—the affectionate kitty she’s had since her sophomore year in college. She loves visiting national parks, tasting (OK, gulping!) new microbrews, playing board games and listening to music from her youth.

Jackie Vetrano, Editor

Twitter | InstagramLinkedInWebsite

Jackie Vetrano is the online marketing and social media manager at the University of North Carolina at Chapel Hill. In this role, she assists the social media and web content teams by analyzing data to make strategic decisions online. Jackie is the co-host of Higher Ed Social, a weekly podcast breaking the silos in higher education through unique conversation. The podcast is also part of the ConnectEDU Podcast Network, a network of podcasts for higher education, which she founded. Jackie spends her free time running, trying new foods, and posting photos of her cat on Instagram.

Design Staff

Lacy Paschal, Art Director

University | Twitter | Facebook | Instagram | Linked In

Lacy Paschal has been at Vanderbilt University since 2008 and currently serves as executive director of digital strategies and development for the university. Lacy and her team are responsible for determining the overall vision and strategic goals of Vanderbilt’s online presences, turning data and analytics into actionable next steps, providing website and web application development services for the entire University, and training and supporting users of their centralized systems. Lacy has a BS from Lee University and an MA from Vanderbilt University. Lacy is a veteran presenter at the HighEdWeb Annual Conference, winning two HighEdWeb Red Stapler presentation awards, as well as being a presenter in the 2017 Annual Conference’s inaugural lightning talks. Lacy is a HighEdWeb Board member, serves on the Annual Conference program committee, the HighEdWeb technical committee and as a staff member of Link, the Journal of Higher Education Web Professionals.

Jeff Stevens, Art Director

University | Twitter | Facebook | Flickr | LinkedIn

Deep in north-central Florida, Jeff Stevens leads a dual life. By day, he’s responsible for the content, branding, and development for the web site of the University of Florida’s College of Liberal Arts and Sciences, the largest college on campus with 17,000 students and 800 faculty. By night, he’s Creative Director of Union Design & Photo, a freelance design agency that has worked withover two hundred clients. In between, he dons a cape and plays superhero with his kids and cats. And when he dreams, he’s a singing park ranger somewhere out west.  You can catch him at Jeff Stevens: Dogooder, too.