Categories
2022 Conference Accessibility Content Creation

Cutting through the clutter (UAD2)

Writing accessible web content should be a priority for everyone. During a morning session on day one of the HighEdWeb 2022 Annual Conference, Sean Barnhill and Sofia Perez from Missouri State University College of Business provided a helpful overview of how to create more accessible content. This session focused on readability, and I’m going to […]

Categories
2022 Conference Content Creation

Digital Storytelling 101 (SCS4)

By artfully and strategically pairing words and images, colleges and universities can tell meaningful stories, said Shannon Lanus, senior director of content at Carnegie. Drawing from her content designer expertise and background in film/TV development, she shared actionable information and ideas for great digital storytelling during her session at the HighEdWeb 2022 Annual Conference. Digital […]

Categories
2022 Conference Design

Neurodesign: UX and attention, color, memory and cognition

Andres Zapata from idfive dives into how neurodesign can inform UX and design. Learn more in this partner article for the 2022 HighEdWeb Annual Conference.

Categories
2022 Conference Content Creation

Is your university or college prepared for the voice search revolution?

Universities and colleges shouldn’t ignore the importance of factoring voice search into their digital marketing and SEO strategies. Learn more in this partner article from Terminalfour for the 2022 HighEdWeb Annual Conference.

Categories
2022 Conference Marketing

How higher education marketers can drive student enrollment with CTV advertising

Premion shares research about using connected TV (CTV) advertising to reach prospective students in university marketing. Learn more in this partner article for the 2022 HighEdWeb Annual Conference.

Categories
2022 Conference Website Development

A look at higher ed websites: What’s working, and what’s not

Higher education websites are a vital part of the student recruitment process. Yet as a so-called “living” and evolving digital asset, there may be aspects that are not always fully optimized, inclusive or accessible. Learn more in this partner article from Monsido.