Categories
2022 Conference Content Creation

Digital Storytelling 101 (SCS4)

By artfully and strategically pairing words and images, colleges and universities can tell meaningful stories, said Shannon Lanus, senior director of content at Carnegie. Drawing from her content designer expertise and background in film/TV development, she shared actionable information and ideas for great digital storytelling during her session at the HighEdWeb 2022 Annual Conference. Digital […]

Categories
2018 Conference Social Media

Building a student social media team

Presented by Lougan Bishop As higher ed professionals, we’re often called upon to wear many hats…all at the same time. And it can be overwhelming! Five years ago, to take on some of these tasks, Lougan started a volunteer student team to help with social media. He called them the Boulevard Team (think street team, except […]

Categories
2018 Conference

Inclusion for All! Making Your Social Media Content Accessible

Presented by Erika Forsack from Virginia Commonwealth University. Many of us know that web content has laws and regulations regarding accessibility. Social media does not. There are no officially adopted guidelines, and people can’t edit the code on social media to meet accessibility needs like they can on their website. How does someone with healing […]

Categories
2018 Conference

More Than Numbers—Your Data Doesn’t Need to be Boring

Presented by Chris Seek, web and digital design manager at the Office of the University Controller at the University of Colorado Chris Seek sees a lot of numbers in any given day. His challenge, he explained during a HighEdWeb session titled “Your Data Doesn’t Need to be Boring,” is how to present those numbers a […]

Categories
2018 Conference

Tough Topics and New Platforms: Using an Instagram Story to Help Sexual Assault Survivors

Presented by Jon McBride Sexual assault is a topic that is becoming a larger and larger part of the online conversation, both on college campuses and off. Jon acknowledged that this Instagram story has given him the opportunity to learn more about sexual assault, even re-titling his original presentation title, changing “victims” to “survivors.” Headlines often highlight […]

Categories
2018 Conference Content Creation

A people search engine: The power of human-to-human (H2H) marketing in higher ed

Presented by Lisa Nguyen and Amy Davis Lisa Nguyen described UC Davis as a “sleeper school, ” meaning that not a lot of people know about the college worldwide, but in California, it’s very popular. Their business school has a young but strong alumni program, and they have an equally strong but young and small team […]

Categories
Content Creation Social Media

Too much content? I’m getting mixed signals.

Many view institutional social media accounts as the central hub to see exactly what’s happening on campus; past, present, and future. There’s constant debate over what content is “Facebook worthy” or should be live-tweeted throughout the event, but what happens when you have too much content? Too much content sounds like the best problem to […]