2022 Conference Content Creation Marketing

Higher ed story marketing: The art of connecting audiences through storytelling

Stories educate, unite, give purpose and connect. Learn how to tell great stories in higher ed marketing in this partner article from Hannon Hill for the 2022 HighEdWeb Annual Conference.

2022 Conference Accessibility Content Creation

Cutting through the clutter (UAD2)

Writing accessible web content should be a priority for everyone. During a morning session on day one of the HighEdWeb 2022 Annual Conference, Sean Barnhill and Sofia Perez from Missouri State University College of Business provided a helpful overview of how to create more accessible content. This session focused on readability, and I’m going to […]

2022 Conference Content Creation

Digital Storytelling 101 (SCS4)

By artfully and strategically pairing words and images, colleges and universities can tell meaningful stories, said Shannon Lanus, senior director of content at Carnegie. Drawing from her content designer expertise and background in film/TV development, she shared actionable information and ideas for great digital storytelling during her session at the HighEdWeb 2022 Annual Conference. Digital […]