2022 Conference Content Creation Marketing

Higher ed story marketing: The art of connecting audiences through storytelling

Stories educate, unite, give purpose and connect. Learn how to tell great stories in higher ed marketing in this partner article from Hannon Hill for the 2022 HighEdWeb Annual Conference.

Marketing Mobile Website Development

#HEWebHero Q&A: Dave Olsen

We asked our HEWeb community, who is your #HEWebHero? Erik Runyon recommended Dave Olsen, assistant director of digital marketing technology at West Virginia University. Dave is part of WVU’s university relations team and works closely with admissions on enrollment marketing. This spring, that was all about virtual events. We caught up with Dave to ask […]

2018 Conference

Putting the YOU in Usability, Accessibility, and Design (#UAD)

Hey – want to know a secret from your friends in the Usability, Accessibility & Design track? YOU, my friend, are an experience designer.  Really, we’re serious.  Think about it for a minute: whether you are a manager, programmer, content person, social media specialist, every day you make choices that impact how people experience your […]


Optimizing event marketing to increase student retention

Marketing to students can be tricky. Student events need to truly engage students, offer long-standing benefits and enhance overall campus life. In addition, events provide a wealth of data that marketers can use to further optimize both current events and future promotions. It’s a win-win situation for everyone involved. So how do you fully optimize […]

Analytics Marketing Social Media

Leveraging User-Generated Content

My job as a web strategist in Student Affairs at Metropolitan State University (St. Paul, Minn.) didn’t originally include social media in its description, but it was an area that our marketing department had not yet pursued (and didn’t seem too interested in pursuing it, either). DigitalTrends tells us that 2/3 of prospects use social […]