Colleges and universities do not exist to create websites. Crazy, right? But true. However, our schools’ digital presences have become vital assets that allow our schools to accomplish what they do exist to do: to recruit, retain, and educate our students; to create knowledge through
Hey – want to know a secret from your friends in the Usability, Accessibility & Design track? YOU, my friend, are an experience designer. Really, we’re serious. Think about it for a minute: whether you are a manager, programmer, content person, social media specialist, every
At the HighEdWeb conference last year in Hartford, we debuted a presentation format that I’ll admit I’d been wanting to try for a very long time: lightning talks. 10-minute blasts of pure awesome, positively sizzling with wisdom. I’m not exaggerating when I say that our
What’s the last thing you learned that made you better at your job? Got it? OK, now hold on to it for a minute and think: how did you learn it? Did you hear it on a podcast? Or read it in a book? Or
In 2006, the Higher Education Web Professionals Association first incorporated as a non-profit professional society devoted to its mission: We strive to advance web professionals, technologies and standards in higher education. In the more than 10 years since, the association has grown and evolved as
If you’re like me, then you probably spent part of your day today creating a new menu element for the provost website template, and part of your day managing your university’s Twitter account. Or maybe you’re nothing like me. Instead, you’ve spent your day planning
Everyone else reading this article thinks I am talking to them, but they’re wrong. I’m actually talking to you. Hello! It’s great to see you. May I say you are looking spiffy today – is that a new jacket? I just wanted to make sure
Presenter: Jason Fish (@jasondfish) For more information about this session >> Before starting his session on apps like YikYak and Yeti Campus Stories, Jason Fish warned his audience, “Some viewers may find this disturbing. Viewer discretion is advised.” Because let’s face it, for many of
Some professors discourage or even forbid their students from using laptops or mobile devices in their classrooms. But not Janet King of the College of Southern Nevada. We are all using our mobile devices during this conference, aren’t we? And wouldn’t we be annoyed if
How many of us in higher education work in communications offices, marketing offices, of information technology offices and know pretty much nothing about how the students who we are here to support actually *get* here? In this session, Chris d’Orso and Nicole Lentine set out
When a former governor and presidential candidate becomes president of your university, it tends to shake things up a bit. Such was the case at Purdue last year when Mitch Daniels became president and announced a four-year tuition freeze for current students. That brought a
Librarians are some of the most helpful people on our campuses. But library websites often are not. Libraries are all over the place when it comes to the technology they use: they run WordPress, Joomla, ContentDM for special collections, LibGuides for reference services, etc., etc.,
TIE10: Daniel Laird, SUNY Oswego Thou shalt install lecture capture in every classroom of the greatest science building in the universe! This was the 11th commandment handed down from on high to Daniel Laird on SUNY Oswego. This is tough when there are so many
Online students who feel a closer connection to the university are more likely to persist in their studies and succeed. But how do we help students who are physically located all over the world connect to Penn State like the residential students do? That was
TIE8: Rob Withers, Miami University The academic library collection is way more than just books. As Rob Whithers at Miami University explained, the libraries offer a huge variety of digital equipment that their 15,000 undergraduates can check out: laptops, iPads, Nexus tablets, iPad keybard covers
TIE6: Rob Liesland, Xavier University Why change your orientation from an purely in-person experience to an enhanced online one? Well according to Rob Liesland of Xavier University, it’s more convenient (for students and parents and the orientation staff), it’s what other schools are doing, and
Pushing Pixels to Cranking Code: Designing responsively from mobile to HD Philip Zastrow, Web Designer, University of Notre Dame “We get it; responsive design is important. So I deleted a bunch of slides.” Philip Zastrow of Notre Dame skipped the justification for and overview of
Mobile Warming: A New Approach To Student Engagement Kyle Bowen, Director, Informatics, Purdue University Kyle Bowen of Purdue opened his session with the anecdote about the two Australian girls who got lost in a tunnel. For their cry for help, they went to Facebook to
The Care & Feeding of Your Vendor Fran Zablocki, Project Manager, mStoner, and Colleen Brennan-Barry, Assistant Director, College & Community Relations, Monroe Community College Colleen is an assistant director of community relations at a community college. Fran is a strategist for creative Web agency. Can
Fording the Social Media Channel Ma’ayan Plaut, Social Media Coordinator, Oberlin College, and Mallory Wood, Marketing Manager, mStoner Ma’ayan Plaut of Oberlin College and Mallory Wood of mStoner took attendees on a trip down the Oregon Trail of social media, giving users a strategy to
Designing for next steps (a forward moving user experience) Nick DeNardis, Associate Director of Web Communications, Wayne State University It was standing room only for Nick’s presentation right after the Adam Savage keynote, and he set about busting some myths of his own about the
Reach Out and Touch Someone: Marshall McLuhan and the Tactile Web Aaron Rester, Senior Manager of Electronic Communications, University of Chicago Law School Aaron Rester’s session was not a “golden nugget” you could take home and work with right away (by his own admission). His
HighEdWeb Syracuse brought Web professionals from across five states and three countries for a packed day of sessions covering everything from crisis communications and student social media ambassadors to Wordpress plug-ins and mobile learning.
The Insane Clown Posse isn’t for everyone, and they don’t care. And in higher education marketing, we too often try to appeal to everybody.
View Session Details and Presenter’s Bio. Photo by konjure, Flickr. Anne Petersen (@apetersen) of the University of Illinois at Chicago may have shared the most re-tweeted acronym of HighEdWeb this year: FAVEs. Or Faculty Against Virtually Everything. So what do you do when a FAVE or