Liz Gross outlines ‘Five Essential Documents for a Strategic Social Media Program’ In 2012, Liz Gross was a marketing communications director for the University of Wisconsin-Waukesha (now the University of Wisconsin-Milwaukee at Waukesha). She attended her first HighEdWeb Conference – conveniently next door, in Milwaukee – and presented a poster she fondly recalls was “made […]
Tag: Red Stapler: Best of Track
Nikki Massaro Kauffman loved Mary Poppins growing up, partially for the way Mary turns work into a game. Now she argues that we need more gamification in our schools to help promote learning for all students. In her red stapler winning talk at #heweb16, Massaro Kauffman, a Multimedia Specialist and Interaction Designer at Penn State, discussed the ways […]
This Red Stapler winner for best in the UAD track by Justin Gatewood of Victor Valley College offers a simplified approach to the complicated — but very necessary — topic of accessibility for the web. In “S.I.F.T. Through Your Content for Accessibility,” Gatewood noted the acronym stands for Structure, Images, Forms and Tables. Being in Memphis, he noted […]
Best of “It’s not paranoid if they’re actually out to get you. And they are out to get you.” In his fast-paced and engaging #DPA8 session, “Access Denied: Keeping Yourself off an Attacker’s Radar,” Paul Gilzow from the University of Missouri shared universal concepts and WordPress-specific examples for preventing exploits of your site and infrastructure […]
In Michael Fienen’s “Fienen’s Totally Topical, Terrific Tutorial to Tag Manager” (#AIM3), attendees took a fast-paced dive into the what’s and why’s of Google Tag Manager: what it is, what it can do, why you should use it. Tag Manager is all about working smarter, not harder. Anyone who has done anything beyond basic Google […]
We’re going to move fast, but don’t worry. Everything’s online at bit.ly/HumanAtWork. It has a great number of resources in book form and app form to help with productivity, and ways to be 100% Human. [field name=code] Dave did what many presenters do. Talk about a case study. But, this study is of himself. Disclaimer. This […]
Ashley Budd of Cornell University gave social media folks the ammunition they need to go back to their campuses and get the buy in they need from advancement offices – that social is not just “fun” or “cute.” It’s a serious – and we mean serious – fundraising tool. There could be tens of thousands […]
Taking the Web Offline
Session Details Erik Runyon, Director of Web Communications, University of Notre Dame led this session on storing data in the client browser and how you could leverage it to speed up your websites. He used this to power the #heweb14 website — which is how most of us were able to still access the conference website, even when the […]
A catalyst for change: Hundreds of forms were attacked, tens of thousands of emails were sent, email accounts were overwhelmed and shut down, and business processes ground to a halt. On one cold February morning our Web team discovered that the our good friend FormMail was neither good nor a friend. After more than a […]
Congratulations to Erin Callahan and Nick Jensen from NYU on their Red Stapler presentation in the Technology in Education track! View the presentation slides. Session Details Taken right from NYU’s culture code, Erin explained that “we are a startup here to delight students.” Last spring, Erin and her team asked students “What significant opportunity within […]
Gabriel walked us through the similarities between brewing beer (home brew style) and WordPress, how they both have base ingredients, but when you tweak those ingredients, you can get a million different variations of a great product. Beer = barley (grain), hops, yeast and water WordPress = posts, pages, media, tags Cool comparison. Working from […]
Let’s face it: We’re not 16 anymore, and Mark Heiman, Senior Web Application Developer at Carleton College (better known as @wyrdebeard) doesn’t want to be that age, but he knows that we need to think that way to do our jobs better. Carleton College reworked their homepage after a series of focus groups that […]
Rebuilding a University Homepage to be “Responsive.” Twice. In Less than a Year. Erik Runyon, Manager of Interactive Development, University of Notre Dame Eric Runyon @erunyon from Notre Dame will be “covering responsiveness because it hasn’t been done this year.” He asked “…anybody remember how many responsive sessions last year? Zero.” (10 this year) Why […]
Mobile Warming: A New Approach To Student Engagement Kyle Bowen, Director, Informatics, Purdue University Kyle Bowen of Purdue opened his session with the anecdote about the two Australian girls who got lost in a tunnel. For their cry for help, they went to Facebook to update their status. In their moment of life and death, […]
No Such Thing As TMI: How to Create a Culture of Sharing Donna Talarico, Integrated Marketing Manager, Elizabethtown College We hear a lot about oversharing in this social media celebrity-mad age. See: Kardashian, Kim and Twitter. But when it comes to the web and your college community, Donna Talarico of Elizabethtown College argues there’s no […]
I Don’t Have Your Ph.D. – Working with Faculty and the Web Amanda Costello, Web Content Strategist, University of Minnesota Amanda Costello works at the University of Minnesota and talked about “Ph.d people problems” Faculty are specialists – they do their jobs very very well — and they tend to focus on themselves (their work, […]
Seth Odell wants you to know that real-time campus event coverage is a beautiful thing. He also wants you to know that you have absolutely no excuse not to be doing it.
In February 2011, Tufts launched TuftsNow, an integrated news space for the university, with the goals of “telling good stories” and “presenting and delivering those stories well.”
View Poster Description and Presenter’s Bio. Download this poster. Download a handout
The Insane Clown Posse isn’t for everyone, and they don’t care. And in higher education marketing, we too often try to appeal to everybody.
IA is the convergence of Users + Content + Context
View Session Details and Presenter’s Bio. Photo courtesy Wikipedia. A recap of this session will be posted shortly.