In Michael Fienen’s “Fienen’s Totally Topical, Terrific Tutorial to Tag Manager” (#AIM3), attendees took a fast-paced dive into the what’s and why’s of Google Tag Manager: what it is, what it can do, why you should use it.
What is Tag Manager?
Fienen’s own definition:
“A tool that lets you do stuff on your site without having to write a ton of stupid code every time, because that’s stupid.”
Anything that you track in Google Analytics, you can do in tag manager. Additionally, any custom HTML that you need to add to your site (examples include Crazy Egg, Salesforce, LinkedIn, SiteImprove, etc.) can be done through Tag Manager.
Other examples of powerful ways to use tag manager:
- Form Abandonment – know where people leave forms
- Scroll Depth – see how far down any page people scroll, site-wide
- Slideshow usage – know how many visitors view and click through slides
Go Learn More
This was a great introduction to what is possible with Tag Manager. To learn more, Fienen suggested the following resources:
For slides and helpful tutorial links, visit bit.ly/heweb16-aim3.