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2022 Conference Content Creation Marketing

Higher ed story marketing: The art of connecting audiences through storytelling

Stories educate, unite, give purpose and connect. Learn how to tell great stories in higher ed marketing in this partner article from Hannon Hill for the 2022 HighEdWeb Annual Conference.

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2022 Conference Marketing

How higher education marketers can drive student enrollment with CTV advertising

Premion shares research about using connected TV (CTV) advertising to reach prospective students in university marketing. Learn more in this partner article for the 2022 HighEdWeb Annual Conference.

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2020 Conference Marketing Social Media

Boring documents = creative freedom?: Liz Gross on her Red Stapler-winning presentation

Liz Gross outlines ‘Five Essential Documents for a Strategic Social Media Program’ In 2012, Liz Gross was a marketing communications director for the University of Wisconsin-Waukesha (now the University of Wisconsin-Milwaukee at Waukesha). She attended her first HighEdWeb Conference – conveniently next door, in Milwaukee – and presented a poster she fondly recalls was “made […]

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Marketing Social Media Website Development

Building Higher Ed Brands: A framework for building a digital marketing ecosystem that is geared for enrollment growth

With the release of Byron Sharp’s How Brands Grow and How Brands Grow Part 2 and the work of Les Binet and Peter Field, higher ed marketing managers have benefited from the development of empirical marketing principles that provide guideposts for enrollment growth.  However, what isn’t so clear is how to apply those tenets to […]

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Marketing Uncategorized

Unpacking a new era of brand experiences in higher ed

Traditional marketing tells you that everything in regards to brand reputation and awareness boils down to the health of your website. You know the drill — You have to rank well, draw a crowd that comes back time and time again to consult your site for content, and then, naturally, you shake them down through […]

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Marketing Mobile Website Development

#HEWebHero Q&A: Dave Olsen

We asked our HEWeb community, who is your #HEWebHero? Erik Runyon recommended Dave Olsen, assistant director of digital marketing technology at West Virginia University. Dave is part of WVU’s university relations team and works closely with admissions on enrollment marketing. This spring, that was all about virtual events. We caught up with Dave to ask […]

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Accessibility Analytics Association News Marketing Social Media

Let’s discuss! Continuing the conversations from HighEdWeb 2019

HighEdWeb is hosting online community group discussions with some of your favorite presenters to discuss a variety of topics.

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2019 Conference Content Creation Marketing Social Media

SNT 9: Influencer Marketing in Student Affairs

Presenters: Megan Rolfs, @megrolfs Josie Ahlquist, @josieahlquist Elena Roth @elena_roth21 Session Information Megan Rolfs, Director of Marketing and Communications at Illinois State University Student Affairs Division, Josie Ahlquist, Higher Ed Digital Engagement & Leadership Consultant and Elena Roth, Marketing Graduate Assistant at Illinois State University, kicked off the session by asking attendees to share with […]

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Marketing Social Media

Developing an annual report that shines

In the age of technology, many social media managers are finding there are more and more data points available – both natively and within other tools – to measure social media efforts. But with an increase in data comes an increased likelihood of confusion for managers and their teams. Which data points matter? Are the […]

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Marketing

The Digital Delusion and What to Do About it

By 2020, more than $117 billion will be spent on digital and mobile advertising in the U.S. In the first half of 2018, brands spent more than $13.1 billion. And as college bound populations shrink, shift and are out priced by some in-state rates, I predict marketing budgets – in online and social – will […]

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2018 Conference Analytics Content Creation Marketing Social Media

Is Facebook dead? Melissa Mae Cheater’s epic data-driven presentation says: Hard no!

“Facebook is dead!” How many times have you read that? In tech blogs, in industry blogs or even (cue the irony) on Facebook? Breaking (or not) news: Melissa Mae Cheater, digital content manager from Western University, has found that Facebook is alive and still very useful for higher ed. And she has the data to […]

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2018 Conference Marketing

Level Up: Using Gamification in Content Strategy and Marketing Campaigns

Presented by Mitch Canter He was dressed for the part. A self-proclaimed nerd, Mitch Canter’s presentation ensemble was topped off with a Nintendo-controller hat. A perfect way to set the mood for a session on gamification. Mitch opened up talking about his interest (obsession?) with video games and other nerdy stuff. But he also developed […]

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2018 Conference Marketing Social Media

A Contest from @VisitSacramento!

Our friends at Visit Sacramento are launching a social media contest for HighEdWeb attendees next week. (Not that this crew needs any sort of special inspiration to tweet a lot.) The first contest is on Sunday and Monday, and it’s called “GO WEST.” Post on Instagram or Twitter, using the hashtags #heweb18 and #visitsacramento: 1. […]

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2018 Conference Content Creation Marketing Social Media

It’s marketing. It’s social. It’s content strategy. With glitter. (#MCS)

Take the most awesome thing you can think of, then put glitter on it. Now, add some unicorns and magic. That’s the Marketing, Content and Social Strategy (MCS) track this year. While the other tracks at the 2018 HighEd Web conference certainly won’t disappoint, we (Jeff Stevens and Jackie Vetrano, track co-chairs) can guarantee it. […]

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2017 Conference Marketing Uncategorized

How to increase your digital budget in 10 minutes

JP Rains successfully argued for a 250 percent increase in his digital budget at Laurentian University via conference call from a hotel room in Las Vegas on just a few hours sleep. He shared his story in a 10-minute lightning talk at HighEdWeb 2017. Between 2012 and 2016, the digital budget the college had to […]

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2017 Conference Marketing Social Media

MCS11: The (Wo)man Behind the Mask: Why Managing Social for a President Isn’t the Same as for a University

When Gail Martineau took over the social media presence for Ohio State’s President Drake, he had only an unverified Twitter account with 6,000 followers and very little engagement. She started by taking 90 days to do some research. She did audience analysis, using native Twitter data, Brandwatch, and Hootsuite; she utilized general social media stats […]

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2017 Conference Content Creation Marketing

Get Engaged! Transform Your Digital Presence with Experiential Marketing (#TIE2)

Catherine Scholz opens her presentation saying she has a geek degree, works at a geek university and manages a geek team—instantly likeable and full of energy. She’s worked for an experiential marketing firm planning and running interactive events for clients like Microsoft. She takes the notion of engagement marketing to her position at Milwaukee School […]

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2017 Conference Marketing Social Media

MCS7: From Weibo to WeChat: Boston University’s Use of Chinese Social Media Networks

China is a huge market for students, Boston University’s Carol Duan discussed their use of Chinese social media networks to reach out to prospective students. .@carol_duan “China is a niche market. It has a billion people, but it’s really a niche market.” 😯 #mcs7 #heweb17 — Bryan Barnes (@TheWebBadger) October 10, 2017 In 2013, BU […]

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2017 Conference Marketing Social Media

#MCS3: Online Reputation IS Your Reputation: Are You Listening?

Liz Gross, Director of CampusSonar and a long-time evangelist for social listening, kicked off the second round of morning sessions today with a look at how to help manage your online reputation. We have a trust problem in higher ed; large percentages of people distrust “the system,” and 60% of people put their most faith […]

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2017 Conference Content Creation Marketing Social Media

Finding harmony: How we promoted an inaugural event

What if you were told tomorrow to plan for one of the biggest events in your university’s history? Would you be ready? How would you pull together your team to tell the story? What if the event celebrated one of the most controversial election outcomes in U.S. history? That was our charge. Missouri State University’s […]

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2017 Conference Marketing

Other Duties as Assigned: Developing a Podcast

Serial. Invisibilia. S-Town. Missing Richard Simmons. Podcasts have exploded as a new way to consume stories and information, and Jackie Vetrano of Skidmore College decided to dive in. This is Skidmore is the award-winning podcast now nearly 2 years and 30 episodes old, and Jackie shared her insight and tips for those of us who […]

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2017 Conference Marketing

Data-Driven Content: How to modify your content using data

JP Rains leads the Laurentian University digital strategy team and will be presenting Data-driven Content at the 2017 Content and UX Academy. It’s a two-day deep-dive, immediately before the HighEdWeb Annual Conference, in how to research, plan and build content strategy based on user experience best practices and analytics. You’re in a meeting determining what […]

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Content Creation Marketing Social Media

Breaking barriers: Snapchat at the University of Michigan and Beloit College

“How do we reach our students?” It’s a question commonly asked in marketing and communications offices on campuses around the country – and even the world. Oftentimes, the conversations result in emails, posters and posts on social media. More and more, those plans also include outreach via “backchannel” tools – like Snapchat. “We joined Snapchat in […]

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Marketing Social Media

Crushin’ on institutions this Valentine’s Day

Ah Valentine’s Day…the commercialized holiday for lovebirds. Chocolates, flowers, teddy bears; they’re all over department stores willing to be purchased. But hey, who said that this holiday was only for those in relationships? You’ll fall in love with these ways institutions engaged their audience on Valentine’s Day. Love Stories From the classroom to sporting events, […]

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2016 Conference Content Creation Marketing

Words words words: How to write sizzling content

“Words are fun. Words are your friends.” is what Donna Talarico states in her highly entertaining talk at HighEdWeb 2016. Writing content for the web is all about telling a compelling story. Knowing what makes a good story, and what makes a story good is as essential as knowing the audience: who we are writing for, […]