JP Rains leads the Laurentian University digital strategy team and will be presenting Data-driven Content at the 2017 Content and UX Academy. It’s a two-day deep-dive, immediately before the HighEdWeb Annual Conference, in how to research, plan and build content strategy based on user experience
“How do we reach our students?” It’s a question commonly asked in marketing and communications offices on campuses around the country – and even the world. Oftentimes, the conversations result in emails, posters and posts on social media. More and more, those plans also include
Ah Valentine’s Day…the commercialized holiday for lovebirds. Chocolates, flowers, teddy bears; they’re all over department stores willing to be purchased. But hey, who said that this holiday was only for those in relationships? You’ll fall in love with these ways institutions engaged their audience on
“Words are fun. Words are your friends.” is what Donna Talarico states in her highly entertaining talk at HighEdWeb 2016. Writing content for the web is all about telling a compelling story. Knowing what makes a good story, and what makes a story good is as
Marketing to students can be tricky. Student events need to truly engage students, offer long-standing benefits and enhance overall campus life. In addition, events provide a wealth of data that marketers can use to further optimize both current events and future promotions. It’s a win-win
Twitter chats – or planned conversations linked together through a common hashtag – can be valuable tools for brands and organizations, higher education included. Dave Tyler, of The College at Brockport shared his experiences engaging with his institution’s community this way in his presentation, “Is
How to get relevant campus-related news out to students? Greg Marshall, Web Services Manager at Truman State University argues that the majority of scholars doesn’t read their emails, doesn’t read college print materials and due to different target audiences, is hard to reach on social media.
If you’re in higher education these days, you can’t ignore the drama of falling enrollment and budget crises afflicting our smaller (and some larger) institutions. You may also know our penchant for bringing in consultants to help with strategic planning and branding to enrollment and
ALL CAPS: The never-ending trials and tribulations of the Facebook Algorithm and dealing with change
With every announced adjustment to a major social platform integral to social media managers and strategists, conversations turn to postulating what this change means for the work that we do. Yes, we must be nimble and cat-like in our approaches, but what does that actually
Apple commercials came on in 1977, declaring “simplicity is the ultimate sophistication.” Wouldn’t you know, our culture bought into it. Growing up, the dream for many of us was to be in a connected house. Coffee makers would program themselves to turn on at a
Presenter: Rick Allen (@epublishmedia) More information about this session >> Rick Allen presented #mcs4 on Monday, and gave the room a simple, easy way to approach content strategy. Content strategy on any college campus should start with a cup of coffee and a question: “What should people
On Black Friday, 2014, the popular company Cards Against Humanity sent out an email with information that was spread even more quickly on social networks. The message was clear. You had the chance to buy some new bullshit from Cards Against Humanity, as better
Ten years ago, we were like everyone else. Our approach to PR at Rutgers University was very traditional: A lot of news releases which didn’t contain much news. Unsuccessful efforts to interest the media in speakers, symposia and awards. Our methodology was a major problem.
My job as a web strategist in Student Affairs at Metropolitan State University (St. Paul, Minn.) didn’t originally include social media in its description, but it was an area that our marketing department had not yet pursued (and didn’t seem too interested in pursuing it,
What’s it like to to be part of the Google Street View Partner Program? Corie Martin takes us inside.
Ma’ayan Plaut’s disillusionment with Facebook : saga in two parts
HighEdWeb Syracuse brought Web professionals from across five states and three countries for a packed day of sessions covering everything from crisis communications and student social media ambassadors to Wordpress plug-ins and mobile learning.
Déjà vu all over again.
When we got to thinking about cool, new, free things we could do on campus for our students, Foursquare made a lot of sense.
Meetups and Photo Booths and Deals, Oh My! — Using Social Media to Create Hybrid Events on Your Campus
In the age of Facebook, Twitter, YouTube, FourSquare and SCVNGR, there are new ways to engage your audience that are inexpensive and interactive, without sacrificing impact.
Ma’ayan Plaut talks about why the f*ck people should choose Oberlin, her Tumblr-love and how undergrads are like squirrels.
When up, up, down, down, left, right, left, right, B, A is added to a higher ed site, magic happens.
The holiday card: a fixture of the higher educations communications landscape.
Pushing the envelope in higher education is not always easy, so imagine the challenge when you want to transform the envelope into a zombie that wants to eat your students’ brains.
Bob Johnson, an experienced higher ed marketing professional, shares his thoughts on what he sees as marketing/Web/comm departments’ biggest gaps, his pet peeves and greatest lessons learned.