Category Archives: Social Media

Building a student social media team

Presented by Lougan Bishop As higher ed professionals, we’re often called upon to wear many hats…all at the same time. And it can be overwhelming! Five years ago, to take on some of these tasks, Lougan started a volunteer student team to help with social media.

Old Sacramento storefronts

A Contest from @VisitSacramento!

Our friends at Visit Sacramento are launching a social media contest for HighEdWeb attendees next week. (Not that this crew needs any sort of special inspiration to tweet a lot.) The first contest is on Sunday and Monday, and it’s called “GO WEST.” Post on

Ear outline with icons represent various inputs

Sometimes the Best Advice Is to Shut Up and Listen

This article originally appeared on CampusSonar’s BrainWaves blog. Sometimes the toughest thing to do in social media is not to say anything at all. You know the urges. Someone said something about your school. A dean somewhere opens their Facebook account for the first time

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Go, Team (HESM)!

Many of us have an opportunity once a year to meet up at a conference, learn from others, politely borrow ideas to bring back to our own institutions, and ask questions that can often only be answered by others in the field. Wouldn’t it be

Crushin’ on institutions this Valentine’s Day

Ah Valentine’s Day…the commercialized holiday for lovebirds. Chocolates, flowers, teddy bears; they’re all over department stores willing to be purchased. But hey, who said that this holiday was only for those in relationships? You’ll fall in love with these ways institutions engaged their audience on

Too much content? I’m getting mixed signals.

Many view institutional social media accounts as the central hub to see exactly what’s happening on campus; past, present, and future. There’s constant debate over what content is “Facebook worthy” or should be live-tweeted throughout the event, but what happens when you have too much

Tragedy, Pitchforks, and Twitter

It was a tough spring at University of South Carolina. With a campus shooting, blackout, and a student incident that went viral, in addition to weather-related updates, the social team was busy… busy learning lessons on how to manage mobs, keep parents calm, and provide