Categories
Social Media

It’s Soooo Cold: A Social Media Convo

You may have noticed that it’s dang cold in much of the country. If not, we’re sure your local news station has spent plenty of time telling you about it. Students have taken to social media to talk about it. How are different campuses handling the cold on social media? Link takes a look.

Categories
Management & Professional Development Social Media The Working World

Effective Social Collaboration

Eight tips to jump start your social community.

Categories
Marketing Social Media

A Look at Facebook’s College Groups

Ma’ayan Plaut’s disillusionment with Facebook : saga in two parts

Categories
ALL CAPS Social Media

ALL CAPS: Instagram

Does Instagram live up to the hype?

Categories
Marketing Social Media

Foursquare @ WKU: Using 4sqonCampus for event promotion

When we got to thinking about cool, new, free things we could do on campus for our students, Foursquare made a lot of sense.

Categories
Marketing Social Media

Meetups and Photo Booths and Deals, Oh My! — Using Social Media to Create Hybrid Events on Your Campus

In the age of Facebook, Twitter, YouTube, FourSquare and SCVNGR, there are new ways to engage your audience that are inexpensive and interactive, without sacrificing impact.

Categories
ALL CAPS Social Media

ALL CAPS: Pinterest

Pinterest: valuable tool for higher education?

Categories
Marketing Six Questions Social Media

Six Questions with Ma’ayan Plaut

Ma’ayan Plaut talks about why the f*ck people should choose Oberlin, her Tumblr-love and how undergrads are like squirrels.

Categories
Content Creation Social Media

Days of our lives, in photos: worth much more than 1,000 words

Efforts to collect photos of students exploring all the opportunities on campus always seem harder than it should be. But a day in photos, with multiple contributors, is like a daylong scavenger hunt for real images.

Categories
Social Media

Link Boxers: College Memes, Official vs. Community Facebook pages

In which we ask questions in a column ala Carrie Bradshaw.

Categories
2011 Conference Social Media

Social Media: The Good, The Bad and the BS #heweb11

COR7 was the session that was turned inside out, upside down. As in, there was no speaker. Instead, the attendees led the show. And, in fact, the entire conference—and even the world—can also participate. “This is not a presentation – this is collaborative. There is work to be done here,” announced Brandon Croke, one of […]

Categories
2011 Conference Marketing Social Media

Beyond Blogging: Create an Integrated Online Student Ambassador Program #heweb11

View Session Details and Presenter’s Bio. Photo by linh.ngân, Flickr. In her presentation, Mallory Wood discussed the need for institutions to have a robust student ambassador program to meet the changing needs of both students and parents in making their decisions about the institution they would like to submit applications to. For about $4,000, Mallory built […]

Categories
Marketing Social Media The Working World

How Roller Derby Helped Me Fall Back in Love with PR

Routine. Drudgery. Burnout. They’re things we all fear or deal with when we work in an industry long enough. Little did I know those feelings would be hip-checked into oblivion by a group of women on wheels, in fishnets.

Categories
Social Media

Is a Niche Social Network Right For Your School?

Social networks targeted to certain niches of the population — the smaller and less well-known sites — might also serve your institution’s goals.

Categories
Marketing Social Media The Working World

Customer Service, Social Media and a glass of wine: Reuben offers tips at #hewebROC

Reuben’s keynote discussed the value of changing and challenging traditional approaches to both the Web and marketing, but also noted the value of principles from “old school” companies.

Categories
Social Media

2011 Commencement Roundup

We’ve assembled a sampling of things #highered folks tackled this year. Professionals in departments ranging from IT to marketing and all shades in between forged ahead this year to expand all things communication surrounding commencement ceremonies.

Categories
Social Media Uncategorized

Foursquare: Lessons learned from one of the platform’s Top 10 Universities

As social media manager for the University of Wisconsin-Madison, I frequently try out new platforms to see if our students are using them and if they might become useful tools for my campus. For the past 18 months, I’ve channeled my inner mayor on Foursquare, a location-based social network.

Categories
Social Media

In Defense of Human Tweeting

In August 2010, I made a simple change: I replaced the University of Rochester logo as the Twitter avatar with my own bespectacled mug, and was up front in the bio that the tweets were coming from me, Lori in Wallis Hall.

Categories
Social Media

Social Media Novice

New social media platforms were constantly discussed; I got tired of being left out of the conversation.

Categories
Social Media

#EpicFail: A Tale of Snow and Social Media

At the University of Michigan-Flint, a student-deemed #epicfail became an important lesson in the evolution of social communication. If there’s one danger in the realm of social media, it’s becoming comfortable and resting on laurels. The living, breathing social media beast needs constant attention, and so do its users.

Categories
Management & Professional Development Social Media

Engaging Ambassadors

The number of social media platforms, user communities and interactive opportunities continues to grow. Budgets don’t. So how can communicators deal with this evolving landscape? One way is to use the most rich and robust resource available: students.