Link: The Journal of Higher Education Web Professionals
As social media administrators (SMAs), our job is to display information and ignite conversations that attract future students, cultivate current students, and resonate with alumni and the community. The best way to accomplish this is to stay transparent. I know some of us might pull out our hair if we hear the words transparent, authentic, […]
You may have noticed that it’s dang cold in much of the country. If not, we’re sure your local news station has spent plenty of time telling you about it. Students have taken to social media to talk about it. How are different campuses handling the cold on social media? Link takes a look.
Eight tips to jump start your social community.
Ma’ayan Plaut’s disillusionment with Facebook : saga in two parts
Does Instagram live up to the hype?
When we got to thinking about cool, new, free things we could do on campus for our students, Foursquare made a lot of sense.
In the age of Facebook, Twitter, YouTube, FourSquare and SCVNGR, there are new ways to engage your audience that are inexpensive and interactive, without sacrificing impact.
Pinterest: valuable tool for higher education?
Ma’ayan Plaut talks about why the f*ck people should choose Oberlin, her Tumblr-love and how undergrads are like squirrels.
Efforts to collect photos of students exploring all the opportunities on campus always seem harder than it should be. But a day in photos, with multiple contributors, is like a daylong scavenger hunt for real images.
In which we ask questions in a column ala Carrie Bradshaw.
COR7 was the session that was turned inside out, upside down. As in, there was no speaker. Instead, the attendees led the show. And, in fact, the entire conference—and even the world—can also participate. “This is not a presentation – this is collaborative. There is work to be done here,” announced Brandon Croke, one of […]
View Session Details and Presenter’s Bio. Photo by linh.ngân, Flickr. In her presentation, Mallory Wood discussed the need for institutions to have a robust student ambassador program to meet the changing needs of both students and parents in making their decisions about the institution they would like to submit applications to. For about $4,000, Mallory built […]
Routine. Drudgery. Burnout. They’re things we all fear or deal with when we work in an industry long enough. Little did I know those feelings would be hip-checked into oblivion by a group of women on wheels, in fishnets.
Social networks targeted to certain niches of the population — the smaller and less well-known sites — might also serve your institution’s goals.
Reuben’s keynote discussed the value of changing and challenging traditional approaches to both the Web and marketing, but also noted the value of principles from “old school” companies.
We’ve assembled a sampling of things #highered folks tackled this year. Professionals in departments ranging from IT to marketing and all shades in between forged ahead this year to expand all things communication surrounding commencement ceremonies.
As social media manager for the University of Wisconsin-Madison, I frequently try out new platforms to see if our students are using them and if they might become useful tools for my campus. For the past 18 months, I’ve channeled my inner mayor on Foursquare, a location-based social network.
In August 2010, I made a simple change: I replaced the University of Rochester logo as the Twitter avatar with my own bespectacled mug, and was up front in the bio that the tweets were coming from me, Lori in Wallis Hall.
New social media platforms were constantly discussed; I got tired of being left out of the conversation.
At the University of Michigan-Flint, a student-deemed #epicfail became an important lesson in the evolution of social communication. If there’s one danger in the realm of social media, it’s becoming comfortable and resting on laurels. The living, breathing social media beast needs constant attention, and so do its users.
The number of social media platforms, user communities and interactive opportunities continues to grow. Budgets don’t. So how can communicators deal with this evolving landscape? One way is to use the most rich and robust resource available: students.