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Content Creation Member Highlights Social Media The Working World

Taking care: HighEdWeb members start wellness newsletter

Working social media in many industries, particularly higher education, can be a demanding and constant responsibility. Realizing a need to provide something for these professionals, but without adding to cognitive load, two HighEdWeb members developed a wellness newsletter. Erin Supinka, associate director of digital engagement at Dartmouth College, and Krista Boniface, senior social media strategist […]

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Management & Professional Development The Working World

10 tips after more than 10 years as a higher ed digital pro

More than 15 years into my career, I’ve now had three institutions and more than a decade under my belt, with a few more years in newspapers and a stop in private industry for a couple more. Here’s what I’ve learned.

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2017 Conference Technological Developments The Working World

TIE 1: “This is Not Fine: Working on the Web in Higher Ed in Uncertain Times”

University web, social and marketing workers have an important role to play in the turbulent political and social climate now gripping the country, Georgy Cohen argued Monday at HighEdWeb17. During a session titled “This is Not Fine” Working on the Web in Higher Ed in Uncertain Times” Cohen issued a call for universities to advocate […]

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2016 Conference Content Creation Social Media The Working World

Share Human: The Value of Sharing Beyond Authenticity

Ithaca College’s Dave Cameron (no, not THAT Dave Cameron. Or the other one. This one.) brought down the house at last year’s HighEdWeb New England with his “Share Human” keynote. He brought a version of that talk to #heweb16. Dave starts with the reminder that “the entire point of being human… is to share.” He started […]

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Management & Professional Development The Working World

From Noob to Know-it-All: Helping Young Professionals Grow

Being the “new kid” in the office isn’t always easy, and it’s even more of a challenge when you’re in your first “grown up” job out of college, and may seem like a kid to colleagues. It’s unlikely that you’ll never work with a young professional – someone with less than five years of experience, […]

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Social Media The Working World

Gettin’ Schooled on LinkedIn University

In August 2013, LinkedIn rolled out a new feature, University Pages, in order to help students make a decision on their future institution. It sounds great for them, but for social media managers, it might just feel like one “new thing” to figure out. LinkedIn carved out a special place for each institution, which can […]

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The Working World

Are Your Digital Devices Rewiring Your Brain?

American innovation has revolutionized the way we think, interact, and explore our creativity. As human beings, it is our brains’ ability to draw reasonable conclusions and make logical decisions that separate us from other earthly creatures. With the gift of free cognitive thought, we make our own choices, develop our own visions, and form ideas, […]

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Social Media The Working World

How To Treat Your Intern – An Intern’s Opinion

“So, what are you doing after you graduate?” — A question students heading into their sophomore, junior and senior years are often pressured to answer. Many line up dream jobs in their head, but haven’t yet figured out how to get there. How do they solve the problem? Internships! I feared applying to internships for […]

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Management & Professional Development Social Media The Working World

Effective Social Collaboration

Eight tips to jump start your social community.

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Design Marketing The Working World

Redesigning Your Redesign

Déjà vu all over again.

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Management & Professional Development The Working World

In the Trenches: Combating the Issues that Face Higher Ed Web

Things in Higher Ed are better than we let on. But how do we build on our awesomeness to help our institutions be successful?

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Marketing The Working World

Joy to the World Wide Web

The holiday card: a fixture of the higher educations communications landscape.

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Marketing The Working World

BRAAAAAINS! Or, How Radford’s Halloween Web Project Made the Washington Post

Pushing the envelope in higher education is not always easy, so imagine the challenge when you want to transform the envelope into a zombie that wants to eat your students’ brains.

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2011 Conference The Working World

Groundhog Day again? Really?

I love higher education. But like any relationship, what originally attracts and enchants can later be irritating and disappointing.

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Management & Professional Development The Working World

Project Charters for Web Development

Project management makes order of the chaos.

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Marketing Social Media The Working World

How Roller Derby Helped Me Fall Back in Love with PR

Routine. Drudgery. Burnout. They’re things we all fear or deal with when we work in an industry long enough. Little did I know those feelings would be hip-checked into oblivion by a group of women on wheels, in fishnets.

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Marketing Social Media The Working World

Customer Service, Social Media and a glass of wine: Reuben offers tips at #hewebROC

Reuben’s keynote discussed the value of changing and challenging traditional approaches to both the Web and marketing, but also noted the value of principles from “old school” companies.

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The Working World

What exactly would you say, you know, you do here?

People go by many names and titles, be it web manager, specialist, strategist, master, maven, guru or overlord. Titles are about as useful as job descriptions in predicting what exactly you will do.

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The Working World

Stop the Presses

While it took me a while to get used to the quiet and the slower pace, over time I realized that my immersion in an online newsroom had uniquely prepared me for the challenges of higher-ed web communications. While the context, and what’s at stake, varies greatly between journalism and higher education, many of the same communication principles apply.

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The Working World

Skywalkering It

In the summer of 2009, I was about done with higher ed. In two different jobs at two different colleges, I felt as though I was always being held back from doing all I could do online, mostly due to political nonsense that had nothing to do with meeting goals and objectives.