If I am going to spend 40 (or, let’s face it, close to 50) hour a week in a space, I want it to feel like home.
Jamie Ceman, marketing director for the University of Wisconsin Oshkosh, shares why – and how – integrated marketing communications works.
Ma’ayan Plaut talks about why the f*ck people should choose Oberlin, her Tumblr-love and how undergrads are like squirrels.
Pushing the envelope in higher education is not always easy, so imagine the challenge when you want to transform the envelope into a zombie that wants to eat your students’ brains.
View Session Description and Speaker Bio So what? This is the key question we should be taking when approaching our content. In fact, Rick Allen says we should ask this at every stage of the content process. Most of us use analytics, but are we using them right? There are two approaches to analytics, according […]
View Session Details and Presenter Bio “It’s not about making your site work on a mobile device, it is about what our users need when they are mobile” – Utah Valley University’s web team Why is mobile important? At UVU, they believe that mobile is so big that it is going to fundamentally shift how […]
View Session Details and Presenter’s Bio. Photo by clemsonunivlibrary, Flickr. “[If you are above a certain age] you feel like an immigrant in a place where your children are natives.” – John Barlow, Grateful Dead lyricist. In the year 2000, 38% of students did not have cell phones. Today, that figure is 0%. Meanwhile, 38% of […]
View Session Details and Presenter’s Bio. Why is branding in higher education so challenging? In most organizations, the brand is the outward expression of the mission, but that isn’t always the case in higher education. Why? Because our missions don’t always play well to the larger body of prospective students. Further, we have a tangled […]
View Session Description and Presenter Bio Photo by trudeau, Flickr. In February 2011, Noel-Levitz called 1,089 high school seniors and 517 of their parents. They asked them about how parents and students are different in their use of e-recruitment, how they are using mobile, how are they using social media, what online tools are most useful, […]
Web design has a simple goal: to convey to the user the desired message in the most effective manner possible. An infinite number of design possibilities exist; however, the “right” design choices rely on the web designer understanding the audience. When beginning a project, the team should determine the target audience of the piece. Once […]