Pushing the envelope in higher education is not always easy, so imagine the challenge when you want to transform the envelope into a zombie that wants to eat your students’ brains.
Bob Johnson, an experienced higher ed marketing professional, shares his thoughts on what he sees as marketing/Web/comm departments’ biggest gaps, his pet peeves and greatest lessons learned.
While I’m still digesting all of the killer ideas I came away with from the conference, I’m struck by the notion that you can boil down a lot of the messaging into two key questions: so what? and why not?
Donna Talarico is integrated marketing manager at Elizabethtown College in Elizabethtown, Pa. She loves cheese, craft beer and Scrabble.
One f*cking great promotional website, let some Klout out of your Klout, opening the door to your Google+ page
The Board of Directors is pleased to announce we are working to formalize membership structure for the Higher Education Web Professionals Association.
Much like the live music that made its host city famous, High Ed Web 11 jammed, from the early early morning till the early, early night. For four solid days.
If you were lucky enough to be at The HighBall on October 25, you got to see some very special hewebbers pay tribute to Johnny Cash.
I love higher education. But like any relationship, what originally attracts and enchants can later be irritating and disappointing.