Tag Archives: 2011.8

From the Editor

While I’m still digesting all of the killer ideas I came away with from the conference, I’m struck by the notion that you can boil down a lot of the messaging into two key questions: so what? and why not?

Bob Johnson

Six Questions with Bob Johnson

Bob Johnson, an experienced higher ed marketing professional, shares his thoughts on what he sees as marketing/Web/comm departments’ biggest gaps, his pet peeves and greatest lessons learned.

HEWEB11 Wrap-Up

Much like the live music that made its host city famous, High Ed Web 11 jammed, from the early early morning till the early, early night. For four solid days.