All posts by Donna Talarico

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Beyond SEO: Writing Findable Content (MCS5)

“Findability is the biggest content problem in higher ed.” That’s how content strategist Rick Allen opened his session Beyond SEO: Writing Findable Content. He also debunked the myth that “SEO is dead,” a notion that’s becoming quite ubiquitous in online marketing. A notion that’s just

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Still Slacking Off (AIM8)

Conversations: All. Over. The. Place. Sound familiar? You’re not alone. In 2014, Lacy Paschal found her team of 12 at Vanderbilt University buried in email. To defeat this monster, her office implemented a new tool and process. Overwhelmed turned to organized. Scattered turned to streamlined.

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Going GREEN with Content Strategy

· The highest number of LEED certified buildings in the county (175). · Two-hundred fifty miles of bike paths and lanes. · The first major U.S. city to ban plastic bags. With its 92,000 acres of green spaces, Portland, Oregon, is not just shades of

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Social Media TOS Crash Course

Social Media TOS Crash Course Karine Joly #mpd3 Warning. What you read here today could be outdated tomorrow. Social media terms of service (TOS) can change. Often. Karine Joly of Higher Ed Experts helped HigherEdWeb attendees navigate through the wordy, often confusing, TOS from major

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WordPress to the nth Power: Multisite and Beyond

WordPress to the nth Power: Multisite and Beyond Curtiss Grymala, University Webmaster, University of Mary Washington Last year about this time, University of Mary Washington launched its new website using WordPress (WP) for its CMS. In the intro to his presentation, Curtiss Grymala, webmaster at