2016 Conference Social Media

Snapchat, or How I Learned to Stop Worrying and Love the Snap (MCS10)

Have you tried the new app, Snapchat yet? Record scratch. Wait a minute. Hold your horses. Lori Packer reminded us that Snapchat is anything BUT new. Released in 2011, this app joined the world the same year as Pinterest, Google+ and Siri. “It’s not as new as we think it is,” said Packer, adding that […]

Social Media

Snapchat: Useful higher ed tool or risky fad?

Snapchat is the latest platform to put higher ed web marketing pros in a quandary — pursue a hot service used by your target market, or resist chasing a shiny object that has raised concerns among some? While no firm numbers exist, recent estimates put Snapchat’s number of users at 30 million. While dwarfed by […]