The academic programs and majors are the product your audience is looking to get, yet many colleges present program pages that are bland at best and jargon-y and off-putting at worst. In her presentation “Tear Down the Wall: Building Relationships through Program Promotion,” Tonya Oaks
Link recently had an opportunity to ask 6 questions of #heweb17 Wednesday keynote speaker Felicia Day. The content creator, author and actor did not disappoint with her answers. Link: In higher education, many of us work in institutions with complex politics, labyrinthine approval processes and
Across our college campuses, summer brings orientation and advice to our newest students. But many are also starting new jobs in the HighEdWeb field; some new to this strange yet wonderful creature that is higher education. Whether you’re coming into higher ed from journalism, non-profits,
HighEdWeb is pleased to announce that we’re adjusting our Regional Conference model to make our content, and our community, more accessible to higher ed professionals around the country. Over the past six years, we’ve held a number of smaller regional conference-style events. While these were
This Red Stapler winner for best in the UAD track by Justin Gatewood of Victor Valley College offers a simplified approach to the complicated — but very necessary — topic of accessibility for the web. In “S.I.F.T. Through Your Content for Accessibility,” Gatewood noted the acronym stands
March Madness, the wonderful chaos that is the NCAA Division I men’s basketball tournament, is the most wonderful time of the year for many sports fans. A major appeal is when underdog schools make it into the tournament and even sometimes slay the Goliaths of
Tiffany Broadbent Beker and Sarah Juliano from William & Mary tackled a topic important to so many of us: how our many campus events (of various size and importance) fit into our content strategy and execution with their #heweb16 presentation, “Events in Stereo: How to Help
If you’ve met our board members, you know they are an interesting and eclectic bunch. But how well do you really know them? Test that knowledge by matching the board member to a little-known or quirky fact about their life. Read each fact, and choose
It’s not a HighEdWeb conference without some entertaining evenings to complement the excellent educational sessions. HighEdWeb 2016’s feature events include: HighEdWeb Welcome Reception: Sunday, Oct. 16 HighEdWeb 2016’s opening hook plays at the famous Memphis Pyramid, also home to a mega-Bass Pro store. Enjoy billiards, bowling, games,
Higher Ed Social, a podcast co-hosted by Lougan Bishop of Belmont University and Jackie Vetrano of Skidmore College, recently spoke with a couple of leaders behind the fun that is HighEdWeb and the Oct. 16-19 #heweb16 conference in Memphis. Higher Education Web Professionals President Colleen
March Madness, as the NCAA basketball tournament is known, transcends the athletic contests to create a tapestry of stories at colleges large and small. The perennial basketball powers — Kansas and Kentucky, Duke and UConn — expect to do well and be there. But what
“As with any HighEdWeb event, what I look forward to the most is being with the people who attend. Every single time I develop and deepen friendships that enrich my professional life, as well as my personal one.”
Scott Stratten (sometimes better known as @unmarketing) totally rocked when he spoke at HighEdWeb 2013 in Buffalo. He returns for HighEdWeb 2015 in Milwaukee with a keynote talk at 10:30 a.m. Wednesday, Oct. 7, and will be joined by his wife and UnPodcast partner Alison Kramer. Link
The HighEdWeb Association will provide up to four grants to teams in different regions of the country who respond to our request for regional conference proposals (RFP). These grants will constitute the funding and resources to hold 2016 HighEdWeb Regional Conferences. To complement the association’s grant
SUNY Oswego junior communication major Alyssa Levenberg has provided her advice series Alyssa Explains It All for prospective students for nearly three years. She has gained a following by helping future Oswego students — sometimes by taking their questions to make videos with their answers
The HighEdWeb Southeast conference, #hewebse for short (or those wishing to follow the backchannel), will look to bring a sunny and warm disposition to attendees on June 23 and 24. The conference at Francis Marion University’s Performing Arts Center in Florence, S.C. begins with a
In its second year, HighEdWeb New England is showing anything but a sophomore slump, bringing a full menu of presentations to Johnson and Wales University in Providence on Friday, April 25. The conference is sold out — but still accepting spots on its waiting list
On April 9, the Steel City will serve as a magnet for some of the top web minds from around the Mid-Atlantic and beyond when HighEdWeb Pitt makes its conference debut. The daylong regional will unfold at Pittsburgh Technical Institute. “HighEdWeb Pitt is going to
Snapchat is the latest platform to put higher ed web marketing pros in a quandary — pursue a hot service used by your target market, or resist chasing a shiny object that has raised concerns among some? While no firm numbers exist, recent estimates put
Efforts to collect photos of students exploring all the opportunities on campus always seem harder than it should be. But a day in photos, with multiple contributors, is like a daylong scavenger hunt for real images.
Routine. Drudgery. Burnout. They’re things we all fear or deal with when we work in an industry long enough. Little did I know those feelings would be hip-checked into oblivion by a group of women on wheels, in fishnets.
The number of social media platforms, user communities and interactive opportunities continues to grow. Budgets don’t. So how can communicators deal with this evolving landscape? One way is to use the most rich and robust resource available: students.