When Gail Martineau took over the social media presence for Ohio State’s President Drake, he had only an unverified Twitter account with 6,000 followers and very little engagement. She started by taking 90 days to do some research. She did audience analysis, using native Twitter
“We’re not looking for quotes. We’re looking for stories.” Who we ask matters. What we ask matters. How we ask matters, and when we ask matters. Donna Talarico, editor of Hippocampus Magazine, talked about tips that we can use when we’re creating content for the
Liz Gross, Director of CampusSonar and a long-time evangelist for social listening, kicked off the second round of morning sessions today with a look at how to help manage your online reputation. We have a trust problem in higher ed; large percentages of people distrust
Link recently had an opportunity to ask 6 questions of #heweb17 Wednesday keynote speaker Felicia Day. The content creator, author and actor did not disappoint with her answers. Link: In higher education, many of us work in institutions with complex politics, labyrinthine approval processes and
Jim Barnes Web Applications Developer, University of Central Florida Jo Dickson Web Applications Programmer, University of Central Florida https://2016reg.highedweb.org/psessions/detail/691667c1-72fe-4974-8f23-18efc701eb87 Jim and Jo’s office is supporting 36 sites using the same core code, but copying WordPress themes across sites. Most functionality is defined a common theme, with limited plugins.
Kimberly Bryant’s pre-teen daughter was a big gamer and loved computer camp — but told her mom that the boys got more attention than the girls. Kai was the only black girl, and one of few girls, at an elite Stanford University summer program in 2011.
“As with any HighEdWeb event, what I look forward to the most is being with the people who attend. Every single time I develop and deepen friendships that enrich my professional life, as well as my personal one.”
“I believe this is the first HighEdWeb Alabama!” exclaimed Rachel Carden, Web Communications Specialist at The University of Alabama and lead organizer of the 2015 HighEdWeb Alabama Regional Conference. HighEdWeb Alabama will be hosted at The University of Alabama in Russell Hall on June 29th
How does New York University, the largest private university in the world, keep itself relevant to its students and prospective students? By using student workers to build their brand on social media. Caroline Osse and Nick Jensen of NYU’s Office of Interactive Media talked about