Categories
2015 Conference

Improv the Situation

Editor’s Note: Larry Falck, coordinator of digital media at Francis Marion University, earned a Red Stapler for best presentation in its track at #heweb15 with “Improv the Situation.” Larry was kind enough to create an adaptation in blog form with Link. Nothing in life is scripted. We walk through the days, weeks, and years stumbling upon new situations, […]

Categories
2015 Conference

2015 Poster Presentations

The poster presentations are a unique opportunity for presenters to engage in many individual or small group conversations around their chosen topic. Following on the tail of the other presentation tracks, it surprises many of the attendees by how valuable the poster presentations are for collaboration, information sharing, and networking.

Categories
2015 Conference

Web Strategery: An Effective Way to Say No to ‘Click Here’

Todd Barber – University of Tennessee Health Science Center @ctbarber #uad12 Islands happen. No matter what department you’re in, or how big your campus is, you often start out with natural gaps between groups of people…especially IT and content creators. And it’s not always easy to transcend the cravasse. How do you do it? Todd […]

Categories
2015 Conference

Snapchat: Yes, You Should Be Using This App

The final presentation of the Marketing and Communications track focused on one of the newer social media channels: Snapchat. Presenters Tony Dobies and Candace Nelson from West Virginia University consider it to be growing to the point that they expect it to push ahead of the likes of the big three (Facebook, Twitter and Instagram). […]

Categories
2015 Conference

Future of Social Media in HigherEd

What a Tumblr Learned Meerkating His Periscope?: The Future of Social Media & Higher Ed presentation pitched by Ron Bronson was a completely different animal by the time we met in MCS 11. Ron admitted that when he proposed his idea to #heweb15, he thought Periscope and Meerkat were the greatest apps ever, and now […]

Categories
2015 Conference

Accessibility 101

Stephen Fornal from Tarrant County College, discussed the important of accessibility in university (well really, ALL) websites. The goal of his UAD9 presentation was to convince us to level the field and be inclusive; website accessibility should not only be about the law. Stephen pointed out that from a marketing perspective, it is estimated that […]

Categories
2015 Conference

Data-Driven Design and Marketing Strategy

Presenter: Zach Richard, Marketing Analyst, Notre Dame @zrichard4 Session Details: #uad4 Zach Richard, who nearly didn’t wear pants to his presentation, didn’t just tell us how he increased conversions: he showed us how he did it. And what they’ve done at Notre Dame is pretty impressive. Attract, Interact, Convert Most sophisticated marketing shops focus on two […]

Categories
2015 Conference Six Questions

6 Qs with Scott Stratten (@unmarketing)

Scott Stratten (sometimes better known as @unmarketing) totally rocked when he spoke at HighEdWeb 2013 in Buffalo. He returns for HighEdWeb 2015 in Milwaukee with a keynote talk at 10:30 a.m. Wednesday, Oct. 7, and will be joined by his wife and UnPodcast partner Alison Kramer. Link Chief Editor Tim Nekritz recently had the opportunity to ask […]

Categories
2015 Conference

Creating the Competitive Edge: Making Student Learning Experiences Valuable for the Job Market

As a student supervisor of a team of six at Kennedy Library, Conny Liegl (TITLE) is challenged not just with providing services to clients and stakeholders, but also carry a moral responsibility for her employed students. Students are essential to her daily work, and indispensable for many large-scale, high-visibility projects. It is important to identify individual students’ needs and […]

Categories
2015 Conference

Go Bold or Go Home

So UAD1 was supposed to be  “Your Website is a Window Not a Billboard” but it was renamed in final edits to be “Go Bold or Go Home #nofilter” The team from Beloit College (including Melissa Dix (@akamelissa), Jason Hughes (@jasonhugheshere) and Bill Mortimer) focused their presentation on a rebranding effort created to boost admission […]

Categories
2015 Conference

Learning to Love the Anonymous User

Presenter: Jason Fish (@jasondfish) For more information about this session >> Before starting his session on apps like YikYak and Yeti Campus Stories, Jason Fish warned his audience, “Some viewers may find this disturbing. Viewer discretion is advised.” Because let’s face it, for many of our institutions, the only times we hear about these apps […]

Categories
2015 Conference

Using Data to Inform Content

Presenter:  Matt Hames, @mhames Session Information Early into his presentation, Matt Hames, Communications Strategist at Colgate University, explained that he had a bell in his office, which he gets to ring every time he convinces a colleague to not open a separate Facebook page. This was not the focus of his lively and informative talk titled […]

Categories
2015 Conference Social Media

Tragedy, Pitchforks, and Twitter

It was a tough spring at University of South Carolina. With a campus shooting, blackout, and a student incident that went viral, in addition to weather-related updates, the social team was busy… busy learning lessons on how to manage mobs, keep parents calm, and provide timely communications in complicated situations. Being strategic and staying on […]

Categories
2015 Conference

How to Boil the Ocean

MPD2 kicked off its second presentation with the crazy title of “How to Boil the Ocean” from the Washington University in St. Louis web team. Chris Amelung and Ted Elsas shared how they were overwhelmed with web duties on a campus creating breaking news almost daily. As Chris pointed out, “the university can help put […]

Categories
2015 Conference Management & Professional Development

Be Kind, For Everyone You Meet is Fighting a Hard Battle #MPD1

In the past, leaders might be described as tough and no-nonsense. Today, words like empathy and vulnerability are associated with leadership. That was the idea behind John Wagner’s Management and Professional Development Track session, that building personal relationships at work helps team members work toward a common goal. John began the session with a question: […]

Categories
2015 Conference Content Creation Marketing

Bare Bones Content Strategy: Simple Ideas for Sustainable Change on the Web

Presenter: Rick Allen (@epublishmedia) More information about this session >> Rick Allen presented #mcs4 on Monday, and gave the room a simple, easy way to approach content strategy. Content strategy on any college campus should start with a cup of coffee and a question: “What should people learn when they come to your website? Let’s help them […]

Categories
2015 Conference

A Fresh Perspective on Responsive Web Design

Presenter: Josh Palmeri @JoshPalmeri For more information about this session >> Speaking to attendees before the conference it was obvious that this was going to be a popular session. It seems that most of us are planning, implementing or have launched a responsive design. ‘To Serve Others’ Josh, Front End Web Developer at Stony Brook […]

Categories
2015 Conference Management & Professional Development

Increase your Web cred in just 1.5 days: HighEdWeb Academies

Have you ever wanted to get ahead at your job, but you couldn’t find a focused program designed for Web professionals? HighEdWeb has the solution: Attend a HighEdWeb Academy. When: Oct. 3-4, right before the HighEdWeb Annual Conference Where: Hilton Milwaukee Downtown Concentrations: integrated marketing, leadership or technical Choose your academy, and register today. Seats […]

Categories
2015 Conference

Memories from Milwaukee

Wait a minute – “Memories from Milwaukee”? Isn’t the 2015 HighEd Web National Conference in October? Yes, but this year we’re headed back to the same city that hosted the annual conference in 2012. We already know the 2015 schedule will be fantastic, with Bill Nye and Scott Stratton as keynote speakers, but for the […]

Categories
2015 Conference

How to Give a Red Stapler-Winning Presentation at HighEdWeb: Presenter Advice from the Best of the Best

A pointer. A podium. A PowerPoint. There’s more to a presentation than that! Add in personality, passion, pizzazz and poise and you get the makings of an award-winning presenter. At HighEdWeb annual conferences, the organization awards the best session in each track the coveted Red Stapler Award. And we can learn a lot from these […]

Categories
2015 Conference

Science, Unmarketing & more: HighEdWeb 2015 Keynote Speakers

HighEdWeb is very pleased to announce two outstanding keynote speakers for our HighEdWeb 2015 Annual Conference: Bill Nye and Scott Stratten! Monday Keynote: The Science HighEdWeb Guy, BILL NYE! Our opening keynote speaker has spent nearly a lifetime making science and technology entertaining and accessible. Combining his talents as a scientist, inventor, comedian and author, […]