2015 Conference Management & Professional Development

Increase your Web cred in just 1.5 days: HighEdWeb Academies

Have you ever wanted to get ahead at your job, but you couldn’t find a focused program designed for Web professionals? HighEdWeb has the solution: Attend a HighEdWeb Academy.

Choose your academy, and register today. Seats are limited.

Academy benefits

Our program chairs share how attending an Academy can help you gain a professional edge:

Integrated Marketing Academy

“The Integrated Marketing Academy is an intimate, highly interactive workshop where attendees will learn from well-known experts in higher education marketing and branding. Participants will make connections with colleagues facing the same challenges and big initiatives, and will have an opportunity to bring their questions about strategy and project execution to the table. Topics will include:

  • How can I guide re-branding efforts at my institution?
  • How can we be more effective with content strategy when we’re understaffed?

Academy presenters will guide solutions-oriented exercises on identifying and communicating an institution’s brand, effective market research, mapping and connecting with audiences, and digital marketing leadership.”

— Integrated Marketing Program Chair Melissa Van De Werfhorst (@melissavandew)
Marketing and communications manager, University of California Santa Barbara

Leadership Academy

“The Leadership Academy is an excellent opportunity for those looking to move into Web leadership roles, as well as those who are seasoned Web leaders. Through group participation and expert-led discussions, you will learn by mingling with both Web and institutional leadership from numerous peer institutions. In addition to traditional leadership programming, you will gather insights into common digital-specific struggles and solutions. Learn to go beyond the scope of being a Web leader, and reach toward becoming a valued institutional leader. Our goal is to garner more success for you and your institution in the digital space.”

— Leadership Program Co-Chair Matt Herzberger (@mherzber)
Executive consultant for Web strategy and interactive marketing services, Ruffalo Noel Levitz

Technical Academy

“Working on the Web is complicated. There seems to be a new, ‘This is the bestest!’ tool released every day, and best practices seem to change almost as quickly. Designed to help front-end and back-end developers in higher education, the Tech Academy combines an intimate setting with hands-on workshops given by some of the best in the industry. Representing companies like Akamai, CodePen and GitHub, our speakers will dive deeply into topics that range from WAI-ARIA and Docker, to incident response and managing shared projects. Upgrade your skills. Integrate your tools. Automate your workflow. Attend the Tech Academy.”

— Technical Academy Program Chair Dave Olsen (@dmolsen)
Programmer/project manager, West Virginia University

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By Sara Clark

Sara Clark is operations director for the HighEdWeb Association.