Take the most awesome thing you can think of, then put glitter on it. Now, add some unicorns and magic. That’s the Marketing, Content and Social Strategy (MCS) track this year. While the other tracks at the 2018 HighEd Web conference certainly won’t disappoint, we
Have you ever visited a restaurant and eyed the delicious options, unable to pick just one? Fretting over which one to pick and wishing you could have it all. Then you see it – the buffet. That glorious option where you don’t have to pick
More than 15 years into my career, I’ve now had three institutions and more than a decade under my belt, with a few more years in newspapers and a stop in private industry for a couple more. Here’s what I’ve learned.
Interested in a HighEdWeb Academy but unsure of how to sell it to your boss? Our academies provide deep dives into one of three topic areas – leadership, technical/development, or content strategy + user experience. Held immediately before the annual conference, the programming features cohorts
Hey – want to know a secret from your friends in the Usability, Accessibility & Design track? YOU, my friend, are an experience designer. Really, we’re serious. Think about it for a minute: whether you are a manager, programmer, content person, social media specialist, every
Each year at HighEdWeb, the Applications, Integration and Mobile (#AIM) track offers sessions that ensure you can make the most of your website application development skills and knowledge. We’re really excited about our sessions this year — we think they will provide insights and tools
The Higher Education Web Professionals Association (HighEdWeb) is pleased to announce the election of a new vice president, secretary and treasurer. Vice President Tom Wojciechowski Tom Wojciechowski (Daemen College, Buffalo, N.Y.) joined the Board of Directors in 2015. Tom has acted in a variety of
It’s not often in our daily lives that we get to hear from somebody as accomplished (or knighted!) as Sir Ken Robinson, one of our keynotes at HighEdWeb 2018. In advance of the talk by this internationally recognized authority in creativity and innovation (and TED
If you are a first-time attendee at the HighEdWeb conference, you might do a double-take when you look at the schedule and notice a track marked “Management and Professional Development” (aka #MPD). After all, this is a web conference! One might be forgiven for thinking
The Content/UX Academy helps participants learn to research, plan and build content strategy based on user experience, best practices and analytics. On Saturday, October 20, Amy Grace Wells will communicate the difference between user goals and business goals in an intimate, hands-on workshop. Amy Grace is a
As seen in a previous episode, this year’s HighEdWeb 2018 keynotes include Manoush Zomorodi, an award-winning podcast host, author and relentless examiner of the modern human condition. To start getting hyped for her talk on Monday, Oct. 22, we asked her our customary 6 Questions, plus a
At the HighEdWeb conference last year in Hartford, we debuted a presentation format that I’ll admit I’d been wanting to try for a very long time: lightning talks. 10-minute blasts of pure awesome, positively sizzling with wisdom. I’m not exaggerating when I say that our
What’s the last thing you learned that made you better at your job? Got it? OK, now hold on to it for a minute and think: how did you learn it? Did you hear it on a podcast? Or read it in a book? Or
The HighEdWeb 2018 Annual Conference has so many fantastic features and events, we can’t list them all in one post. But at the top of our list of great #heweb18 things are two great keynotes — Wednesday’s talk by Sir Ken Robinson, and on Monday…
The HighEdWeb Annual Conference is known for hosting the BEST presenters, and we are proud to continue this tradition with our HighEdWeb 2018 Wednesday keynote speaker: Sir Ken Robinson! An internationally recognized authority in creativity and innovation, in education and business, Sir Ken Robinson (@sirkenrobinson)
The Higher Education Web Professionals Association (HighEdWeb) is pleased to welcome three new members to its Board of Directors: Lisa Catto, Western Oregon University Lisa Catto has managed Western Oregon University’s social media and media relations since 2005. She developed the university’s social presence back
The Higher Education Web Professionals Association has named Sara Clark as operations director for the association. Clark will coordinate the day-to-day operations of the association and its volunteers. Clark has been a long-time supporter of HighEdWeb. She chaired Annual Conference planning efforts in 2008 and
This article originally appeared on CampusSonar’s BrainWaves blog. Sometimes the toughest thing to do in social media is not to say anything at all. You know the urges. Someone said something about your school. A dean somewhere opens their Facebook account for the first time
We are seeking volunteers to help with Academy event planning and alumni outreach. We’d love your help.
In 2006, the Higher Education Web Professionals Association first incorporated as a non-profit professional society devoted to its mission: we strive to advance web professionals, technologies, and standards in higher education. In the more than 10 years since, the Association has grown and evolved as
The Higher Education Web Professionals Association (HighEdWeb) is pleased to welcome two new members to its Board of Directors: Lacy Paschal, Vanderbilt University Lacy Paschal has been at Vanderbilt University since 2008 and currently serves as executive director of digital strategy for the University. Lacy
We here at Link have loved Michelle LoGerfo’s doodles for a long time, and this year we asked her to try to sum up #heweb17 in a picture. We know that’s a hard task, but she was up to it. You’ll see references to lots
The Higher Education Web Professionals Association (HighEdWeb) is pleased to announce the election of a new president and appointment of a new executive committee: President Sven Aas Sven Aas (Mount Holyoke College, South Hadley, Mass.) has served on the HighEdWeb Board of Directors since 2013,
JP Rains successfully argued for a 250 percent increase in his digital budget at Laurentian University via conference call from a hotel room in Las Vegas on just a few hours sleep. He shared his story in a 10-minute lightning talk at HighEdWeb 2017. Between
It’s always fun when you receive less-than-specific guidance on mission-critical campus projects, especially related to the web. At HighEdWeb 2017, Martin Sickafoose from Purdue University showed us that even something as nebulous as “make the website cool” can be accomplished through data-driven, strategic decisions. A