Felicia Day Demonstrates to #heweb17 That She is Indeed The One Who’s Cool.
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From the Publisher– Hartford: The Best HighEdWeb Ever? The Best HighEdWeb Ever.
Each successive HighEdWeb annual has definitively been better than the last for one simple reason: the people.
#TIE11—E-Expectations: How Online Expectations Change for Today’s Prospective Students and Parents
College and universities’ website, email, and social media strategies dominated discussion Tuesday afternoon at the HighEdWeb17 session titled, “E-Expectations 2017: How Online Expectations Change for Today’s Prospective Students and Parents.” Presenters Stephanie Geyer, Gil Rogers, and Lance Merker walked attendees through highlights of the 2017
MCS11: The (Wo)man Behind the Mask: Why Managing Social for a President Isn’t the Same as for a University
When Gail Martineau took over the social media presence for Ohio State’s President Drake, he had only an unverified Twitter account with 6,000 followers and very little engagement. She started by taking 90 days to do some research. She did audience analysis, using native Twitter
Shattering Silos: Sharing Science on Social (#tie7)
Andrew Cassel’s Shattering Silos: Sharing Science on Social did what scientific discovery often does: blows your mind. With this presentation, he brought a passion for not just the subject, but for the benefits of sharing. You could say that science is always exciting, but with
Clamor for Grammar: Lightning Talk
Jill Weaver of Brown University’s lightning talk opened with a question: Who cares? Is it only uptight people who care about commas and those common questions of who/whom, that/which? In her 10-minute talk, she highlighted why we all should care, focusing on two main points:
7 Habit(ats) of Successful Student Storytelling (#tie8)
Tim Nekrtiz of SUNY Oswego opened his 7 Habit(ats) of Successful Student Storytelling Session with a recent, successful video which paid tribute to the chicken patty. Yes. The chicken patty. This slice-of-student-life production was fun, showcased many personalities, and it illustrated how we can find
#MPD9—Au Contraire: Debunking Myths and Hippos with Google Analytics
A deeper understanding of Google Analytics can help organizations make better decisions about the features on their websites, said Alan Etkin at HighEdWeb17 on Tuesday. Etkin, a senior analyst at the British Columbia Institute of Technology, dove into his methods during a session titled, “Au
The Pep Talk You Didn’t Know You Needed (MPD6)
Jacob Oyen, of Central College opened his HighEdWeb 17 presentation by noting that life is too short to do something you don’t care about. He checked in with attendees to help set perspective, asking for insight such as, how many of you love your website?
Usability Testing is Super Important and Easier Than You Think – #COR2
Why is usability testing your website super important? We like to say it’s to better understand our users, or to fix UX trouble spots on our sites. The data it reveals can even settle internal debates of what should go where on a website. “Usability
MPD10: Planning for Emergency Campus Communications
Adam Arrowood of Georgia Institute of Technology was tempted to end his HighEdWeb 17 presentation after one slide. Even though his topic, “Planning for Emergency Campus Communications” is a serious one, his message can be distilled simply: Have a plan Test that plan Don’t let
#LIT12 Building A Student Social Media Team
Lougan Bishop, web and digital media manager at Belmont University, kicked off our first ever lightning talk at HeWeb – talking about cultivating student teams. At Belmont, the “Boulevard Team” is a structured team which assists Bishop with content planning and creation, monitoring and moderating
Get Engaged! Transform Your Digital Presence with Experiential Marketing (#TIE2)
Catherine Scholz opens her presentation saying she has a geek degree, works at a geek university and manages a geek team—instantly likeable and full of energy. She’s worked for an experiential marketing firm planning and running interactive events for clients like Microsoft. She takes the
MCS7: From Weibo to WeChat: Boston University’s Use of Chinese Social Media Networks
China is a huge market for students, Boston University’s Carol Duan discussed their use of Chinese social media networks to reach out to prospective students. .@carol_duan “China is a niche market. It has a billion people, but it’s really a niche market.” 😯 #mcs7 #heweb17
#MCS6—It’s Not About You: Changing Culture Through a Web Redesign
A website redesign can be fraught with challenges, but it is possible to change an institution’s culture during the process according to Robert Heyser and Samantha Windschitl. Heyser and Windschitl work at Tarrant County College in Fort Worth, Texas. On Tuesday the pair walked HighEdWeb17
From Classic, Universal, to Google Tag Manager: How to Safely Defeat the Beast
I was drawn to Sylvia Nicosia’s talk on migrating to Google Tag Manager as our institution moved about a year ago and I wish I had more knowledge about it at the time. Sylvia shared step by step instructions in her slides on how to
We Live in a Pay to Play World—Let’s Embrace It!
Only five percent of your Facebook page audience sees your organic content, and it’s been that way for a long time. It’s time for social media managers (and their bosses who hold the purse strings) to recognize that social media—like all other media—isn’t free. Even
I Love Holy Cross: Lessons From a Data-Driven, Record-Breaking Email and Social Media Campaign #MCS1
Love was in the air on February 14, 2017 at the College of the Holy Cross – 1.8 million dollars worth of it – when the school established a new donor participation record for a 24-hour giving day. On Valentine’s Day 2017, 6111 people gave
#MPD7 – Culture Wins: Five Mistakes That Made Us Successful
For the Missouri State chorale, it was an unbelievable day. Of course, it took a lot to get there. The team at Missouri State, including Kevin Agee and Sara Clark, put in hours of work over several months to make a four minute performance work
#MCS4: Interview Like A Journalist, Write Like A Marketer: Telling Stories With Heart… and Accuracy
“We’re not looking for quotes. We’re looking for stories.” Who we ask matters. What we ask matters. How we ask matters, and when we ask matters. Donna Talarico, editor of Hippocampus Magazine, talked about tips that we can use when we’re creating content for the
DPA2 – All the Nuggets IRL
The session should be mandatory not only for first time attendees but also for old timers like myself. We all come to this conference with the hope to take away something we can actually implement back at our workplaces. We hear about the “Golden Nugget”
#MCS3: Online Reputation IS Your Reputation: Are You Listening?
Liz Gross, Director of CampusSonar and a long-time evangelist for social listening, kicked off the second round of morning sessions today with a look at how to help manage your online reputation. We have a trust problem in higher ed; large percentages of people distrust
Finding harmony: How we promoted an inaugural event
What if you were told tomorrow to plan for one of the biggest events in your university’s history? Would you be ready? How would you pull together your team to tell the story? What if the event celebrated one of the most controversial election outcomes
TIE5: Getting Squirrelly: Creating UC Davis’s Pre-Arrival Guide for International Students
Like many campuses across the United States, the University of California-Davis has seen its international student enrollment skyrocket. That jump created a need to better serve international students before they arrived on campus. UC Davis tackled it with an online pre-arrival guide– and squirrels. In
Other Duties as Assigned: Developing a Podcast
Serial. Invisibilia. S-Town. Missing Richard Simmons. Podcasts have exploded as a new way to consume stories and information, and Jackie Vetrano of Skidmore College decided to dive in. This is Skidmore is the award-winning podcast now nearly 2 years and 30 episodes old, and Jackie