Origami boats

Be a leader regardless of your role and title

Karlyn Borysenko is principal for Zen Workplace, and she will be presenting at the 2017 Leadership Academy. It’s a two-day deep-dive, immediately before the HighEdWeb Annual Conference, that offers leadership training to web leaders and managers. Leadership isn’t something reserved for individuals in the C-suite — any person

The .edu lifecycle: governance surrounds operations, evaluation and strategy

The importance of web governance in higher education

Mark Greenfield serves as the director of web services at University at Buffalo, and he will be presenting Web Governance at the 2017 Leadership Academy. It’s a two-day deep-dive, immediately before the HighEdWeb Annual Conference, that offers leadership training to web leaders and managers. In October, I will be

Colleen Brennan-Barry speaks to HighEdWeb 2016

Announcing call for board nominations

In 2006, the Higher Education Web Professionals Association first incorporated as a non-profit professional society devoted to its mission: We strive to advance web professionals, technologies and standards in higher education. In the more than 10 years since, the association has grown and evolved as

HighEdWeb 2017 welcomes Felicia Day

So let’s talk about HighEdWeb 2017, and our Wednesday keynote speaker — creator, author, actor (and general vector of awesome) Felicia Day. Here at HighEdWeb we are big — huge — GINORMOUS fans of Ms. Day. As you might already know, she is a seriously talented actor,

HighEdWeb 2017: The Web Needs All of Us

If you’re like me, then you probably spent part of your day today creating a new menu element for the provost website template, and part of your day managing your university’s Twitter account. Or maybe you’re nothing like me. Instead, you’ve spent your day planning

Slack Logo

Go, Team (HESM)!

Many of us have an opportunity once a year to meet up at a conference, learn from others, politely borrow ideas to bring back to our own institutions, and ask questions that can often only be answered by others in the field. Wouldn’t it be

Crushin’ on institutions this Valentine’s Day

Ah Valentine’s Day…the commercialized holiday for lovebirds. Chocolates, flowers, teddy bears; they’re all over department stores willing to be purchased. But hey, who said that this holiday was only for those in relationships? You’ll fall in love with these ways institutions engaged their audience on

Ron Bronson

Six Questions with Ron Bronson

Ron Bronson is the UX strategist and service designer for the City of Bloomington, Indiana, and a partner at service experience agency Practical Starship. He’s spent over a decade working at higher ed institutions around the country in web management roles. A frequent speaker, Ron

man in a stone maze

Beyond SEO: Writing Findable Content (MCS5)

“Findability is the biggest content problem in higher ed.” That’s how content strategist Rick Allen opened his session Beyond SEO: Writing Findable Content. He also debunked the myth that “SEO is dead,” a notion that’s becoming quite ubiquitous in online marketing. A notion that’s just

Still Slacking Off (AIM8)

Conversations: All. Over. The. Place. Sound familiar? You’re not alone. In 2014, Lacy Paschal found her team of 12 at Vanderbilt University buried in email. To defeat this monster, her office implemented a new tool and process. Overwhelmed turned to organized. Scattered turned to streamlined.