Across our college campuses, summer brings orientation and advice to our newest students. But many are also starting new jobs in the HighEdWeb field; some new to this strange yet wonderful creature that is higher education. Whether you’re coming into higher ed from journalism, non-profits,
Karlyn Borysenko is principal for Zen Workplace, and she will be presenting at the 2017 Leadership Academy. It’s a two-day deep-dive, immediately before the HighEdWeb Annual Conference, that offers leadership training to web leaders and managers. Leadership isn’t something reserved for individuals in the C-suite — any person
Mark Greenfield serves as the director of web services at University at Buffalo, and he will be presenting Web Governance at the 2017 Leadership Academy. It’s a two-day deep-dive, immediately before the HighEdWeb Annual Conference, that offers leadership training to web leaders and managers. In October, I will be
JP Rains leads the Laurentian University digital strategy team and will be presenting Data-driven Content at the 2017 Content and UX Academy. It’s a two-day deep-dive, immediately before the HighEdWeb Annual Conference, in how to research, plan and build content strategy based on user experience
In 2006, the Higher Education Web Professionals Association first incorporated as a non-profit professional society devoted to its mission: We strive to advance web professionals, technologies and standards in higher education. In the more than 10 years since, the association has grown and evolved as
So let’s talk about HighEdWeb 2017, and our Wednesday keynote speaker — creator, author, actor (and general vector of awesome) Felicia Day. Here at HighEdWeb we are big — huge — GINORMOUS fans of Ms. Day. As you might already know, she is a seriously talented actor,
The Higher Education Web Professionals Association (HighEdWeb) is pleased to welcome Waylon Baumgardner to the Board of Directors. Waylon Baumgardner has more than 10 years of web and digital experience, the last five of which have been spent at California Baptist University. He is the
If you’re like me, then you probably spent part of your day today creating a new menu element for the provost website template, and part of your day managing your university’s Twitter account. Or maybe you’re nothing like me. Instead, you’ve spent your day planning
Many of us have an opportunity once a year to meet up at a conference, learn from others, politely borrow ideas to bring back to our own institutions, and ask questions that can often only be answered by others in the field. Wouldn’t it be
HighEdWeb is pleased to announce that we’re adjusting our Regional Conference model to make our content, and our community, more accessible to higher ed professionals around the country. Over the past six years, we’ve held a number of smaller regional conference-style events. While these were
“How do we reach our students?” It’s a question commonly asked in marketing and communications offices on campuses around the country – and even the world. Oftentimes, the conversations result in emails, posters and posts on social media. More and more, those plans also include
We learn so much at Higher Education Web Professional’s annual conference and come away with so many incredible ideas—but what happens after we get home? At HighEdWeb, you often hear people talk about searching for their “one thing” – a golden nugget, a key takeaway.
WPCampus will hold its second annual in-person conference July 14-15, 2017 in Buffalo, NY. The WPCampus community, a gathering of web professionals, educators and people dedicated to the confluence of WordPress in higher education. They are producing sites from course blogs all the way up
Everyone else reading this article thinks I am talking to them, but they’re wrong. I’m actually talking to you. Hello! It’s great to see you. May I say you are looking spiffy today – is that a new jacket? I just wanted to make sure
Social media in higher education started as a fad; something that could exist or not. Suddenly, institutions needed to be on every platform imaginable — Facebook, Instagram, Snapchat, even Yik Yak — and social media manager positions began to pop up everywhere. With roughly 78%
Ah Valentine’s Day…the commercialized holiday for lovebirds. Chocolates, flowers, teddy bears; they’re all over department stores willing to be purchased. But hey, who said that this holiday was only for those in relationships? You’ll fall in love with these ways institutions engaged their audience on
Susie Kirk and Lacy Wolfe from Henderson State University‘s Huie Library explore the reasons academic libraries need social media in their talk at HighEdWeb 2016. With thousands of hidden gems and resources in libraries its hard for visitors to know what exists at all. To raise people’s awareness of
“Words are fun. Words are your friends.” is what Donna Talarico states in her highly entertaining talk at HighEdWeb 2016. Writing content for the web is all about telling a compelling story. Knowing what makes a good story, and what makes a story good is as
Are you missing that #heweb excitement? Are you needing a creative boost for your WordPress projects? You can still experience WordPress sessions, expertise, and networking with users across the world without the expense and without the hassle of travel! Mark your calendar for an all-day
Ron Bronson is the UX strategist and service designer for the City of Bloomington, Indiana, and a partner at service experience agency Practical Starship. He’s spent over a decade working at higher ed institutions around the country in web management roles. A frequent speaker, Ron
Marketing to students can be tricky. Student events need to truly engage students, offer long-standing benefits and enhance overall campus life. In addition, events provide a wealth of data that marketers can use to further optimize both current events and future promotions. It’s a win-win
“Findability is the biggest content problem in higher ed.” That’s how content strategist Rick Allen opened his session Beyond SEO: Writing Findable Content. He also debunked the myth that “SEO is dead,” a notion that’s becoming quite ubiquitous in online marketing. A notion that’s just
Have you tried the new app, Snapchat yet? Record scratch. Wait a minute. Hold your horses. Lori Packer reminded us that Snapchat is anything BUT new. Released in 2011, this app joined the world the same year as Pinterest, Google+ and Siri. “It’s not as
Twitter chats – or planned conversations linked together through a common hashtag – can be valuable tools for brands and organizations, higher education included. Dave Tyler, of The College at Brockport shared his experiences engaging with his institution’s community this way in his presentation, “Is
Conversations: All. Over. The. Place. Sound familiar? You’re not alone. In 2014, Lacy Paschal found her team of 12 at Vanderbilt University buried in email. To defeat this monster, her office implemented a new tool and process. Overwhelmed turned to organized. Scattered turned to streamlined.