HighEdWeb Association spelled out in logo form underneath globe

HighEdWeb announces new board members

The Higher Education Web Professionals Association (HighEdWeb) is pleased to welcome two new members to its Board of Directors: Lacy Paschal Executive Director of Digital Strategies and Development, Vanderbilt University Lacy Paschal has been at Vanderbilt University since 2008 and currently serves as executive director

HighEdWebHartford illistration by Michelle LoGerfo

HiPPOs and silos and turtles, oh my!

We here at Link have loved Michelle LoGerfo’s doodles for a long time, and this year we asked her to try to sum up #heweb17 in a picture. We know that’s a hard task, but she was up to it. You’ll see references to lots

2017 version of purdue.edu

Using data to define cool at Purdue University

It’s always fun when you receive less-than-specific guidance on mission-critical campus projects, especially related to the web. At HighEdWeb 2017, Martin Sickafoose from Purdue University showed us that even something as nebulous as “make the website cool” can be accomplished through data-driven, strategic decisions. A

Geyer speaking during her session

#TIE11—E-Expectations: How Online Expectations Change for Today’s Prospective Students and Parents

College and universities’ website, email, and social media strategies dominated discussion Tuesday afternoon at the HighEdWeb17 session titled, “E-Expectations 2017: How Online Expectations Change for Today’s Prospective Students and Parents.” Presenters Stephanie Geyer, Gil Rogers, and Lance Merker walked attendees through highlights of the 2017

text that says apostrophes are overated, with apostrophe in wrong place

Clamor for Grammar: Lightning Talk

Jill Weaver of Brown University’s lightning talk opened with a question: Who cares? Is it only uptight people who care about commas and those common questions of who/whom, that/which? In her 10-minute talk, she highlighted why we all should care, focusing on two main points:

Screen shot of Georgia Tech's emergency page

MPD10: Planning for Emergency Campus Communications

Adam Arrowood of Georgia Institute of Technology was tempted to end his HighEdWeb 17 presentation after one slide. Even though his topic, “Planning for Emergency Campus Communications” is a serious one, his message can be distilled simply: Have a plan Test that plan Don’t let

#LIT12 Building A Student Social Media Team

Lougan Bishop, web and digital media manager at Belmont University, kicked off our first ever lightning talk at HeWeb – talking about cultivating student teams. At Belmont, the “Boulevard Team” is a structured team which assists Bishop with content planning and creation, monitoring and moderating