Link: The Journal of Higher Education Web Professionals
This month, Chris D’Orso — long-time HighEdWebber and associate director of admissions for SUNY Brockport — has turned a lot of heads and turned up awareness and funds for a serious cause. Chris is wearing a dress every day as part of the Dressember project to raise money for prevention of and awareness about the […]
With the release of Byron Sharp’s How Brands Grow and How Brands Grow Part 2 and the work of Les Binet and Peter Field, higher ed marketing managers have benefited from the development of empirical marketing principles that provide guideposts for enrollment growth. However, what isn’t so clear is how to apply those tenets to […]
Traditional marketing tells you that everything in regards to brand reputation and awareness boils down to the health of your website. You know the drill — You have to rank well, draw a crowd that comes back time and time again to consult your site for content, and then, naturally, you shake them down through […]
HighEdWeb is powered by volunteers. From coordinating our annual conference to maintaining our website, we would not be able to operate without the dedication of our committed volunteer community. Volunteering is not only a way to give back, but a way to push our Association forward. As the year comes to an end, we are […]
The HighEdWeb Community Groups continue on Zoom. And you’re invited!
Ben Rapin was recently elected treasurer of the HighEdWeb Association. In this role, Ben will work with the Operations Director and Finance Committee members to oversee Association finances, serve as the Chair of the Finance Committee, and serve on the Executive Committee for the Board of Directors.
We asked our HEWeb community, who is your #HEWebHero? Erik Runyon recommended Dave Olsen, assistant director of digital marketing technology at West Virginia University. Dave is part of WVU’s university relations team and works closely with admissions on enrollment marketing. This spring, that was all about virtual events. We caught up with Dave to ask […]
HighEdWeb is hosting online community group discussions with some of your favorite presenters to discuss a variety of topics.
We asked our HEWeb community, who is your #HEWebHero? Erik Runyon, technical director for marketing communications at the University of Notre Dame, has been developing websites for fun and profit since 1995, and joined the university in 2007. Erik enjoys chatting and writing about web performance, accessibility, mobile support and RWD. He’s currently offering free […]
We asked our HEWeb community, who is your #HEWebHero? Liz Gross is the founder and CEO of Campus Sonar, but some may know her better for her Twitter presence. Liz, along with the Campus Sonar team, has been sharing a number of helpful resources surrounding how higher education institutions are being impacted by COVID-19. The […]
We asked our HEWeb community, who is your #HEWebHero? @CoachTiers for the weekly pep talk and reminder that as lost as we are, our students and their families are even more so and deserve more space, more attention, and more time. #HEWebHero — Janice Cheng-McConnell (@dear_preferred) April 1, 2020 Janice nominated Jeremy Tiers, Director of […]
We don’t need to remind you that life is a little bit strange right now. You’ve probably written the phrase “uncertain times” in dozens of Facebook posts and other communications in the last few weeks. All of us at HighEdWeb know that our community members are taking crisis communications to a whole new level, and […]
Starting this year, the Academies and the Annual Conference are breaking up. But don’t worry. This is a mutual parting of ways, and it’s a chance for the Academies to be better than ever.
So if you’re still pondering whether to submit a proposal for HighEdWeb 2020, here’s three things you should know.
Learn about membership benefits, upcoming events and more from the 2019 HighEdWeb Association Update.
Some in this community might say I’m a bit of a web performance curmudgeon. Five of my six HighEdWeb presentations have in some way had a focus on performance. And to be honest, at the rate we’re going, next year is going to be as well. Let’s take a walk down memory lane In 2012 […]
First-time High Ed Web presenter Karli Champ started off her session with this quote: “This is a rambling pep talk. We are all awesome, and we’re going to focus on ourselves for the next hour.” As the backchannel shows — one tweet called her session a “virtual group hug” — she succeeded in pepping up […]
As a past best of track and best of conference speaker, Day Kibilds indeed gets things done. She began her session “Get. Things Done.” saying she’s not necessarily an expert in any one thing (sidebar: you are, Day). Rather, she said she’s well-versed in many things. “There’s something I’ve learned to do over time – […]
Campaign websites should be about fundraising, right? Sarah Maxell Crosby from Dartmouth did some research and realized that many of them just…aren’t. They’re often more focused on explaining the goals of a campaign than the actual donor experience. After looking around at other higher education giving sites, Sarah realized that a great campaign website has […]
Bestselling author, social influencer and motivational speaker Erik Qualman highlighted the #HEWEB19 Wednesday, Oct. 16, activities. Author of five well-known books on digital leadership — including “Socialnomics” and “What Happens on Campus Stays on YouTube” — Qualman has brought his message to 53 countries and reached more than 30 million people — now including our […]
In her role as Web Content Coordinator at the Fashion Institute of Technology, Norma Stary has power many of us dream about—and what’s more, she uses this power for good. She’s a Certified Professional in Accessibility Core Concepts, and it shows in the way she governs FIT’s web presence. With file type–specific directories, automated site […]
Brian Piper, from the University of Rochester, shared a plethora of golden nuggets to help all web content creators understand how to improve the impact of their efforts. His primary point was to look at all of the content generated by your institution and determine which elements were meeting their goals. He suggested that everyone […]
Eric Turner from the Mt. San Antonio College focused on ways to manage accessibility challenges in documents with a hands-on demonstration of an “easy” way to remediate PDF files. Turner kicked off his presentation with the definition of web accessibility (content is perceivable, operable, understandable, robust, and conforms) and a reminder about how our sites […]
43 episodes ago in February 2018, Julie Bartucca, Tom Breen, and Ken Best decided to launch UConn360 – a podcast from the University of Connecticut to tell stories in a different way. Julie explained how she had an idea to start a podcast thanks to her mini-obsession, and Tom had experience with podcasting plus was […]
Presenters: Megan Rolfs, @megrolfs Josie Ahlquist, @josieahlquist Elena Roth @elena_roth21 Session Information Megan Rolfs, Director of Marketing and Communications at Illinois State University Student Affairs Division, Josie Ahlquist, Higher Ed Digital Engagement & Leadership Consultant and Elena Roth, Marketing Graduate Assistant at Illinois State University, kicked off the session by asking attendees to share with […]