Catherine Harwood, manager of web & social media at Eastern Florida State College prefaced her presentation with a note, that participants don’t need to be web developers to master designing content for mobile. It’s important because, as Harwood notes, more and more of our users
“If you do not have communication with the folks that are going to be involved in this process….your project has the possibility of falling apart,” Sassone said.
Twitter collection from Monday’s keynote #HEWEB17 @TanjaDzambaz
The academic programs and majors are the product your audience is looking to get, yet many colleges present program pages that are bland at best and jargon-y and off-putting at worst. In her presentation “Tear Down the Wall: Building Relationships through Program Promotion,” Tonya Oaks
Taskonomy. It’s a real word, and it first belonged to a trade. A blacksmith arranges tools in a logical order. What implement does he need at this step in the process? The way he or she arranges these items makes the craft easier, more streamlined.
University web, social and marketing workers have an important role to play in the turbulent political and social climate now gripping the country, Georgy Cohen argued Monday at HighEdWeb17. During a session titled “This is Not Fine” Working on the Web in Higher Ed in
Link recently had an opportunity to ask 6 questions of #heweb17 Wednesday keynote speaker Felicia Day. The content creator, author and actor did not disappoint with her answers. Link: In higher education, many of us work in institutions with complex politics, labyrinthine approval processes and
Every year our HighEdWeb Annual Conference sponsors provide value to our attendees through the content, services and products they provide, both during the conference and throughout the year. Not only that, but they’re fun humans, and have a ton of knowledge about our industry and
Reporting to the President of the Higher Education Web Professionals Association (www.highedweb.org), the Operations Director is responsible for coordinating the day-to-day operations of the Association and its volunteers. The Operations Director will work with the Board of Directors to facilitate the implementation of a strategic plan, and lay the groundwork for further growth of the Association.
Across our college campuses, summer brings orientation and advice to our newest students. But many are also starting new jobs in the HighEdWeb field; some new to this strange yet wonderful creature that is higher education. Whether you’re coming into higher ed from journalism, non-profits,
Karlyn Borysenko is principal for Zen Workplace, and she will be presenting at the 2017 Leadership Academy. It’s a two-day deep-dive, immediately before the HighEdWeb Annual Conference, that offers leadership training to web leaders and managers. Leadership isn’t something reserved for individuals in the C-suite — any person
Mark Greenfield serves as the director of web services at University at Buffalo, and he will be presenting Web Governance at the 2017 Leadership Academy. It’s a two-day deep-dive, immediately before the HighEdWeb Annual Conference, that offers leadership training to web leaders and managers. In October, I will be
JP Rains leads the Laurentian University digital strategy team and will be presenting Data-driven Content at the 2017 Content and UX Academy. It’s a two-day deep-dive, immediately before the HighEdWeb Annual Conference, in how to research, plan and build content strategy based on user experience
In 2006, the Higher Education Web Professionals Association first incorporated as a non-profit professional society devoted to its mission: We strive to advance web professionals, technologies and standards in higher education. In the more than 10 years since, the association has grown and evolved as
So let’s talk about HighEdWeb 2017, and our Wednesday keynote speaker — creator, author, actor (and general vector of awesome) Felicia Day. Here at HighEdWeb we are big — huge — GINORMOUS fans of Ms. Day. As you might already know, she is a seriously talented actor,
The Higher Education Web Professionals Association (HighEdWeb) is pleased to welcome Waylon Baumgardner to the Board of Directors. Waylon Baumgardner has more than 10 years of web and digital experience, the last five of which have been spent at California Baptist University. He is the
If you’re like me, then you probably spent part of your day today creating a new menu element for the provost website template, and part of your day managing your university’s Twitter account. Or maybe you’re nothing like me. Instead, you’ve spent your day planning
Many of us have an opportunity once a year to meet up at a conference, learn from others, politely borrow ideas to bring back to our own institutions, and ask questions that can often only be answered by others in the field. Wouldn’t it be
HighEdWeb is pleased to announce that we’re adjusting our Regional Conference model to make our content, and our community, more accessible to higher ed professionals around the country. Over the past six years, we’ve held a number of smaller regional conference-style events. While these were
“How do we reach our students?” It’s a question commonly asked in marketing and communications offices on campuses around the country – and even the world. Oftentimes, the conversations result in emails, posters and posts on social media. More and more, those plans also include
Implementing Inspiration: What Happens After HighEdWeb – A Look at How Attendees Put Ideas into Action
We learn so much at Higher Education Web Professional’s annual conference and come away with so many incredible ideas—but what happens after we get home? At HighEdWeb, you often hear people talk about searching for their “one thing” – a golden nugget, a key takeaway.
WPCampus will hold its second annual in-person conference July 14-15, 2017 in Buffalo, NY. The WPCampus community, a gathering of web professionals, educators and people dedicated to the confluence of WordPress in higher education. They are producing sites from course blogs all the way up
Everyone else reading this article thinks I am talking to them, but they’re wrong. I’m actually talking to you. Hello! It’s great to see you. May I say you are looking spiffy today – is that a new jacket? I just wanted to make sure
Social media in higher education started as a fad; something that could exist or not. Suddenly, institutions needed to be on every platform imaginable — Facebook, Instagram, Snapchat, even Yik Yak — and social media manager positions began to pop up everywhere. With roughly 78%
Ah Valentine’s Day…the commercialized holiday for lovebirds. Chocolates, flowers, teddy bears; they’re all over department stores willing to be purchased. But hey, who said that this holiday was only for those in relationships? You’ll fall in love with these ways institutions engaged their audience on