Premion shares research about using connected TV (CTV) advertising to reach prospective students in university marketing. Learn more in this partner article for the 2022 HighEdWeb Annual Conference.
Higher education websites are a vital part of the student recruitment process. Yet as a so-called “living” and evolving digital asset, there may be aspects that are not always fully optimized, inclusive or accessible. Learn more in this partner article from Monsido.
Derek Jackson will open the HighEdWeb 2022 Accessibility Summit with a keynote, “The Forest Through the Accessibility Tree.” Link caught up with Jackson — a Digital Accessibility Developer with Digital Accessibility Services at Harvard University — about the focus of his presentation and how technical details can help us understand the larger accessibility picture. Why […]
The HighEdWeb Accessibility Summit is coming up soon – this Thursday, July 28. This all-day event is packed with presentations, quick poster sessions and even a trivia competition. Our incredible sponsors, Dubbot (platinum), Equalize Digital (platinum), Localist (gold), Monsido (gold) and Terminalfour (gold) make this day possible, so please make sure to stop in and […]
We are excited to have a handful of new officers and directors coming on board to support the returning and renewed team helping move the association forward toward its strategic goals. New Board of Directors officers The following officers were elected to serve in their roles through May 2024: Treasurer Robert Heyser Robert is a […]
Professional development refers to increasing our knowledge or our skills, but it can also include increasing our network. There are a variety of professional development opportunities available to us within our careers. Some of the most common ones include conferences, workshops or classes (in person or online). Working in higher ed often forces us to […]
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Why to consider presenting
Every year, the Higher Education Web Professionals Association hosts multiple events that rely on higher education professionals to serve as presenters. The presentations can range from brief sessions to posters to workshops. Carrie Harris Phillips offers a few benefits of presenting at one of these events. 1. Fulfill a resolution You vowed to try something […]
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‘I understand it’s not about me’
New Board Member Chris D’Orso talks about his ambitions for HighEdWeb and his favorite conference memories Earlier this fall, HighEdWeb elected Chris D’Orso, Associate Director of Undergraduate Admissions at SUNY Brockport, to a three-year term as a member of the Board of Directors, replacing outgoing member Jeff Stevens. In addition to his role on the […]
NOTE: As part of our sponsor agreements with Annual Conference sponsors, we occasionally post information provided by our sponsor-partners on their behalf. This is one such article. Thank you and enjoy! The COVID-19 pandemic significantly altered the way that colleges and universities approached academics, campus life, and internal operations. While some experts claimed that the […]
The HighEdWeb 2021 Accessibility Summit would not be possible without the generous support of our sponsors. Learn more about this year’s platinum sponsor, Pantheon. Pantheon’s WebOps Platform improves productivity to drive down the cost of making changes to your Drupal and WordPress websites. You can help your institution get more from your websites with Pantheon. […]
Why attend the Accessibility Summit? The HighEdWeb Accessibility Summit 2021 is coming to a computer near you on July 20, 2021! This one-day, online event is completely focused on advancing digital accessibility in higher education. So, why should you attend the Summit? Read what the event committee chairs have to say about this exciting conference! […]
We are excited to have a new group of officers and directors coming on board to help the association move forward and work toward its strategic goals.
The HighEdWeb Accessibility Summit 2021 is an online event focused on the critical topic of digital accessibility in higher education. Whether you are new to the topic of accessibility or an experienced advocate in the field, join us online July 20, 2021, for a full day of learning and networking. As higher ed web professionals […]
The deadline for submitting a speaking proposal for the always-awesome HighEdWeb annual conference is almost here: Monday, April 19! This year’s conference unfolds online on Oct. 4 and 5, but it can’t happen without people sharing your time and expertise. You can submit a 45-minute proposal (pre-recorded, with a live Q&A) or an energetic 10-minute […]
Working social media in many industries, particularly higher education, can be a demanding and constant responsibility. Realizing a need to provide something for these professionals, but without adding to cognitive load, two HighEdWeb members developed a wellness newsletter. Erin Supinka, associate director of digital engagement at Dartmouth College, and Krista Boniface, senior social media strategist […]
The Higher Education Web Professionals Association will host a brand new, online event focused on analytics this month. The HighEdWeb 2021 Analytics Summit, taking place on April 29, 2021, will provide valuable training and professional development for those who want to improve content performance and build confidence in their marketing measurement capabilities. Topics include: Google […]
Liz Gross outlines ‘Five Essential Documents for a Strategic Social Media Program’ In 2012, Liz Gross was a marketing communications director for the University of Wisconsin-Waukesha (now the University of Wisconsin-Milwaukee at Waukesha). She attended her first HighEdWeb Conference – conveniently next door, in Milwaukee – and presented a poster she fondly recalls was “made […]
HighEdWeb is looking for candidates to serve on the association’s Board of Directors. Check out the job description for a full list of responsibilities, duties and qualifications. The HighEdWeb board advances the association’s mission of educating digital professionals working at higher education institutions. Board members govern the association and help shape its future. Members are […]
Imagine: You’re walking down a cold, dark hallway. All you can hear are the sounds of footsteps from the others slowly making their way forward with you. You don’t know what’s at the end of the corridor – but whatever it is – you know it’s going to put up a fight. Suddenly, you hear […]
This month, Chris D’Orso — long-time HighEdWebber and associate director of admissions for SUNY Brockport — has turned a lot of heads and turned up awareness and funds for a serious cause. Chris is wearing a dress every day as part of the Dressember project to raise money for prevention of and awareness about the […]
With the release of Byron Sharp’s How Brands Grow and How Brands Grow Part 2 and the work of Les Binet and Peter Field, higher ed marketing managers have benefited from the development of empirical marketing principles that provide guideposts for enrollment growth. However, what isn’t so clear is how to apply those tenets to […]
Traditional marketing tells you that everything in regards to brand reputation and awareness boils down to the health of your website. You know the drill — You have to rank well, draw a crowd that comes back time and time again to consult your site for content, and then, naturally, you shake them down through […]
HighEdWeb is powered by volunteers. From coordinating our annual conference to maintaining our website, we would not be able to operate without the dedication of our committed volunteer community. Volunteering is not only a way to give back, but a way to push our Association forward. As the year comes to an end, we are […]
The HighEdWeb Community Groups continue on Zoom. And you’re invited!
Ben Rapin was recently elected treasurer of the HighEdWeb Association. In this role, Ben will work with the Operations Director and Finance Committee members to oversee Association finances, serve as the Chair of the Finance Committee, and serve on the Executive Committee for the Board of Directors.