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Marketing Uncategorized

Unpacking a new era of brand experiences in higher ed

Traditional marketing tells you that everything in regards to brand reputation and awareness boils down to the health of your website. You know the drill — You have to rank well, draw a crowd that comes back time and time again to consult your site for content, and then, naturally, you shake them down through […]

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Association News

Call for Committee Chair Volunteers: We can’t do it without you!

HighEdWeb is powered by volunteers. From coordinating our annual conference to maintaining our website, we would not be able to operate without the dedication of our committed volunteer community. Volunteering is not only a way to give back, but a way to push our Association forward. As the year comes to an end, we are […]

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Accessibility Community Groups Management & Professional Development Website Development

Join the discussion: accessibility and web governance groups meet in August

The HighEdWeb Community Groups continue on Zoom. And you’re invited!

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Association News

Announcing new treasurer at HighEdWeb

Ben Rapin was recently elected treasurer of the HighEdWeb Association. In this role, Ben will work with the Operations Director and Finance Committee members to oversee Association finances, serve as the Chair of the Finance Committee, and serve on the Executive Committee for the Board of Directors.

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Marketing Mobile Website Development

#HEWebHero Q&A: Dave Olsen

We asked our HEWeb community, who is your #HEWebHero? Erik Runyon recommended Dave Olsen, assistant director of digital marketing technology at West Virginia University. Dave is part of WVU’s university relations team and works closely with admissions on enrollment marketing. This spring, that was all about virtual events. We caught up with Dave to ask […]

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Accessibility Analytics Association News Marketing Social Media

Let’s discuss! Continuing the conversations from HighEdWeb 2019

HighEdWeb is hosting online community group discussions with some of your favorite presenters to discuss a variety of topics.

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Website Development

#HEWebHero Q&A: Erik Runyon

We asked our HEWeb community, who is your #HEWebHero? Erik Runyon, technical director for marketing communications at the University of Notre Dame, has been developing websites for fun and profit since 1995, and joined the university in 2007. Erik enjoys chatting and writing about web performance, accessibility, mobile support and RWD. He’s currently offering free […]

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Content Creation Social Media

#HEWebHero Q&A: Liz Gross

We asked our HEWeb community, who is your #HEWebHero? Liz Gross is the founder and CEO of Campus Sonar, but some may know her better for her Twitter presence. Liz, along with the Campus Sonar team, has been sharing a number of helpful resources surrounding how higher education institutions are being impacted by COVID-19. The […]

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Uncategorized

#HEWebHero Q&A: Jeremy Tiers

We asked our HEWeb community, who is your #HEWebHero?  @CoachTiers for the weekly pep talk and reminder that as lost as we are, our students and their families are even more so and deserve more space, more attention, and more time. #HEWebHero — Janice Cheng-McConnell (@dear_preferred) April 1, 2020 Janice nominated Jeremy Tiers, Director of […]

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Uncategorized

Who is your #HEWebHero?

We don’t need to remind you that life is a little bit strange right now. You’ve probably written the phrase “uncertain times” in dozens of Facebook posts and other communications in the last few weeks. All of us at HighEdWeb know that our community members are taking crisis communications to a whole new level, and […]

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2020 Conference Association News Management & Professional Development

The Academies are moving on

Starting this year, the Academies and the Annual Conference are breaking up. But don’t worry. This is a mutual parting of ways, and it’s a chance for the Academies to be better than ever.

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2020 Conference

Thinking of presenting at HighEdWeb 2020? That’s a great idea!

So if you’re still pondering whether to submit a proposal for HighEdWeb 2020, here’s three things you should know.

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2019 Conference Association News

2019 HighEdWeb Association Update

Learn about membership benefits, upcoming events and more from the 2019 HighEdWeb Association Update.

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Mobile Usability Website Development

The State of Web Performance in Higher Education

Some in this community might say I’m a bit of a web performance curmudgeon. Five of my six HighEdWeb presentations have in some way had a focus on performance. And to be honest, at the rate we’re going, next year is going to be as well. Let’s take a walk down memory lane In 2012 […]

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2019 Conference

Avoid the Burnout: How to Deal with Stress Physically, Emotionally, and Mentally at Work (#TEA8)

First-time High Ed Web presenter Karli Champ started off her session with this quote: “This is a rambling pep talk. We are all awesome, and we’re going to focus on ourselves for the next hour.” As the backchannel shows — one tweet called her session a “virtual group hug” — she succeeded in pepping up […]

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2019 Conference Management & Professional Development

Get. Stuff. Done. #INN7

As a past best of track and best of conference speaker, Day Kibilds indeed gets things done. She began her session “Get. Things Done.” saying she’s not necessarily an expert in any one thing (sidebar: you are, Day). Rather, she said she’s well-versed in many things. “There’s something I’ve learned to do over time – […]

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2019 Conference

STR5: Make Every Day a Giving Day – How Dartmouth’s Campaign Site Encourages Participation

Campaign websites should be about fundraising, right? Sarah Maxell Crosby from Dartmouth did some research and realized that many of them just…aren’t. They’re often more focused on explaining the goals of a campaign than the actual donor experience. After looking around at other higher education giving sites, Sarah realized that a great campaign website has […]

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2019 Conference

#heweb19 keynote Erik Qualman

Bestselling author, social influencer and motivational speaker Erik Qualman highlighted the #HEWEB19 Wednesday, Oct. 16, activities. Author of five well-known books on digital leadership — including “Socialnomics” and “What Happens on Campus Stays on YouTube” — Qualman has brought his message to 53 countries and reached more than 30 million people — now including our […]

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2019 Conference Accessibility

AUD4: Simplified Accessibility Guidelines for HighEd Content Contributors

In her role as Web Content Coordinator at the Fashion Institute of Technology, Norma Stary has power many of us dream about—and what’s more, she uses this power for good. She’s a Certified Professional in Accessibility Core Concepts, and it shows in the way she governs FIT’s web presence. With file type–specific directories, automated site […]

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2019 Conference

Data Driven Communications: Use Data to Drive Your Content Strategy #STR7

Brian Piper, from the University of Rochester, shared a plethora of golden nuggets to help all web content creators understand how to improve the impact of their efforts.  His primary point was to look at all of the content generated by your institution and determine which elements were meeting their goals. He suggested that everyone […]

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2019 Conference

An Accessibility Scan Says My Document Is Not 508 Compliant. Now What? #AUD8

Eric Turner from the Mt. San Antonio College focused on ways to manage accessibility challenges in documents with a hands-on demonstration of an “easy” way to remediate PDF files. Turner kicked off his presentation with the definition of web accessibility (content is perceivable, operable, understandable, robust, and conforms)  and a reminder about how our sites […]

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Uncategorized

COM9: Slay It by Ear: Building a Better University Podcast

43 episodes ago in February 2018, Julie Bartucca, Tom Breen, and Ken Best decided to launch UConn360 – a podcast from the University of Connecticut to tell stories in a different way. Julie explained how she had an idea to start a podcast thanks to her mini-obsession, and Tom had experience with podcasting plus was […]

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2019 Conference Content Creation Marketing Social Media

SNT 9: Influencer Marketing in Student Affairs

Presenters: Megan Rolfs, @megrolfs Josie Ahlquist, @josieahlquist Elena Roth @elena_roth21 Session Information Megan Rolfs, Director of Marketing and Communications at Illinois State University Student Affairs Division, Josie Ahlquist, Higher Ed Digital Engagement & Leadership Consultant and Elena Roth, Marketing Graduate Assistant at Illinois State University, kicked off the session by asking attendees to share with […]

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2019 Conference

Composing Continuously #INN3

The Composing Continuously panel presentation was a change to the innovation track.  The speakers included Charles Fulton, Paul Gilzow, and Royall Spence and the discussion was moderated by Robin Smail. They focused on an overview about Composer,  a dependency manager for PHP, with a particular emphasis on using it with WordPress and Drupal (although it […]

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2019 Conference Usability

Weird Science: Using Psychology and Human Factors to Enhance the Student Digital Journey SNT4

The very format of the “Weird Science” captured the spirit of the case study the presenters shared: teamwork. The quintet from Flagler College included Holly Hill and Mike Horn from the marketing and communications area, psychology professor Tracy Litzinger, and two students, Ray Van Allen and Christine Ketner. The group shared their process and results […]