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2019 Conference Usability

Weird Science: Using Psychology and Human Factors to Enhance the Student Digital Journey SNT4

The very format of the “Weird Science” captured the spirit of the case study the presenters shared: teamwork. The quintet from Flagler College included Holly Hill and Mike Horn from the marketing and communications area, psychology professor Tracy Litzinger, and two students, Ray Van Allen and Christine Ketner. The group shared their process and results […]

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2018 Conference

Give content contributors the AX, or Authoring Experience!

Presented by Nikki Massaro Kauffman Web developers, designers, and content creators focus a lot on user experience, or UX. It impacts everyone who visits our websites. But one audience we don’t spend much time and energy on is the gaggle of content contributors we rely upon to make the day-to-day updates, to write the articles, […]

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2018 Conference Content Creation Usability

Turn Data into Actionable Insights with Amy Grace Wells

The Content/UX Academy helps participants learn to research, plan and build content strategy based on user experience, best practices and analytics. On Saturday, October 20, Amy Grace Wells will communicate the difference between user goals and business goals in an intimate, hands-on workshop. Amy Grace is a content strategist and UX designer with nearly 15 years of […]

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2016 Conference Usability

We Can All “Do” User Experience

Even with a small web team, user experience should and could be a big part of what you do, explained Jason Kammerdiener, Lead Information and Digital Architect, Colgate University, in his “We Can All ‘Do’ User Experience” session. All universities have forms for prospective student inquiries, college visit appointments, and collecting gift online. “It’s a […]