Link: The Journal of Higher Education Web ProfessionalsMark is the Web Communications Manager in Cornell University's Campus Life Marketing & Communications Office. He works in higher education to pay for his fine food and beverage habits, hockey travel, and dog treats, and publishes 14850 Magazine all about Ithaca.
Find Mark on Twitter at @mhaithaca and his dogs on Instagram at @mhapuppers.
Presented by Nikki Massaro Kauffman Web developers, designers, and content creators focus a lot on user experience, or UX. It impacts everyone who visits our websites. But one audience we don’t spend much time and energy on is the gaggle of content contributors we rely upon to make the day-to-day updates, to write the articles, […]
More than 15 years into my career, I’ve now had three institutions and more than a decade under my belt, with a few more years in newspapers and a stop in private industry for a couple more. Here’s what I’ve learned.
Even with a small web team, user experience should and could be a big part of what you do, explained Jason Kammerdiener, Lead Information and Digital Architect, Colgate University, in his “We Can All ‘Do’ User Experience” session. All universities have forms for prospective student inquiries, college visit appointments, and collecting gift online. “It’s a […]
What happens when you take Stanford’s School of Humanities and try to centralize the school’s web resources and support across a nursery school, an archaeology collection, a slang dictionary, a collection of 10th century manuscripts, and a variety of academic departments, interdisciplinary programs, and research projects? Dustin Liang, Web and Operations Manager, Stanford University, and […]
Why does agile development exist, and why does it make sense to involve the creatives in addition to developers? David DeMello, Director of Web Strategy, Cornell University, ILR School, covered those topics and more in “Agile: Not Just for Developers Anymore.” Higher education is often more comfortable with traditional project management methodologies and the waterfall […]
Thinking about a website as a project only deteriorates the quality of the site over time. How can we balance project web work with operational web work, especially in higher ed? In “The Web is Not a Project” session (MPD1), Mark Greenfield, Digital Strategist, University at Buffalo, and Doug Kozar, Assistant Director, Marketing & Communications […]