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2016 Conference Content Creation Social Media

#FridayReads: Library and campus engagement through social media

Susie Kirk and Lacy Wolfe from Henderson State University‘s Huie Library explore the reasons academic libraries need social media in their talk at HighEdWeb 2016. With thousands of hidden gems and resources in libraries its hard for visitors to know what exists at all. To raise people’s awareness of materials and services, social media is a valuable tool to […]

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2016 Conference Content Creation Marketing

Words words words: How to write sizzling content

“Words are fun. Words are your friends.” is what Donna Talarico states in her highly entertaining talk at HighEdWeb 2016. Writing content for the web is all about telling a compelling story. Knowing what makes a good story, and what makes a story good is as essential as knowing the audience: who we are writing for, […]

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2016 Conference Content Creation

Beyond SEO: Writing Findable Content (MCS5)

“Findability is the biggest content problem in higher ed.” That’s how content strategist Rick Allen opened his session Beyond SEO: Writing Findable Content. He also debunked the myth that “SEO is dead,” a notion that’s becoming quite ubiquitous in online marketing. A notion that’s just not true. Allen explained that he sees some of his […]

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2016 Conference Social Media

Snapchat, or How I Learned to Stop Worrying and Love the Snap (MCS10)

Have you tried the new app, Snapchat yet? Record scratch. Wait a minute. Hold your horses. Lori Packer reminded us that Snapchat is anything BUT new. Released in 2011, this app joined the world the same year as Pinterest, Google+ and Siri. “It’s not as new as we think it is,” said Packer, adding that […]

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2016 Conference Management & Professional Development

Still Slacking Off (AIM8)

Conversations: All. Over. The. Place. Sound familiar? You’re not alone. In 2014, Lacy Paschal found her team of 12 at Vanderbilt University buried in email. To defeat this monster, her office implemented a new tool and process. Overwhelmed turned to organized. Scattered turned to streamlined. At this year’s High Ed Web, Paschal revived and updated […]

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2016 Conference

A Day in the Life of an Analyst

When Aaron Baker arrived at Harvard last year, to begin work on web analytics, he had…Google Analytics, and its data. But that wasn’t really enough to do the kind of reporting that their office needed. While they had data, Aaron really needed to be able to tell stories. Before you can turn data into stories, […]

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2016 Conference

Levar Burton Takes #heweb16 Twice as High

“I believe that literacy is the birthright of every single human being, no exceptions.”

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2016 Conference

Shall We Play a Game? Gaming the System, When the System Is Your Learning Management System

Nikki Massaro Kauffman loved Mary Poppins growing up, partially for the way Mary turns work into a game. Now she argues that we need more gamification in our schools to help promote learning for all students. In her red stapler winning talk at #heweb16, Massaro Kauffman, a Multimedia Specialist and Interaction Designer at Penn State, discussed the ways […]

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2016 Conference

Access Denied: Keeping Yourself off an Attacker’s Radar

Best of “It’s not paranoid if they’re actually out to get you. And they are out to get you.” In his fast-paced and engaging #DPA8 session, “Access Denied: Keeping Yourself off an Attacker’s Radar,” Paul Gilzow from the University of Missouri shared universal concepts and WordPress-specific examples for preventing exploits of your site and infrastructure […]

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2016 Conference Accessibility

The Who, What, Where and When of Accessibility (UAD3)

Where does accessibility live on your campus? If Rob Carr had it his way, accessibility would touch every end of campus. His presentation gave a high-level overview of this notion—and he touched upon how roles and processes can be tweaked to account for accessibility. Accessibility shouldn’t be relegated to one team, and especially not to […]

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2016 Conference Management & Professional Development

Explain Your Work! 5 Public Speaking Tips You Can Use Now (#MPD2)

Can you explain what you do for a living—and how you contribute to your campus community—succinctly? If folks have a hard time understanding your job or your team’s role, you might be not be getting the credit you deserve. That was the idea behind Explain Your Work! 5 Public Speaking Tips You Can Use Now. […]

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2016 Conference

Defeating Content Zombies: What “The Walking Dead” Taught Me About Web Governance,

There are zombies walking among our websites, said SUNY Oswego Director of Digital Communications/Associate Director of Communications and Marketing Tim Nekritz.  So to best tackle those zombies, and implement web governance in what can be seen as a post-apocalyptic, lawless space, Nekritz turned to lessons from AMC’s smash hit show “The Walking Dead.” That zombie content can […]

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2016 Conference Social Media

Getting It Right: What REALLY Matters To Students in Social Communities

Corie Martin from Western Kentucky shared her study on what mattered to the students in her incoming class in their social communities. She found that surprisingly, academics, finances, and outcomes DON’T MATTER to her students. So she set out find out what DOES matter to them. Come join me in #TIE9 to learn about what […]

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2016 Conference

It’s Made of People! A Strategic Approach to Dynamic Web Content Personalization

Personalization has acquired a bit of reputation as being too intrusive, too fake,  and well, a little creepy.  But Tuesday at #heweb16 Oho Interactive’s Georgy Cohen and Jim Dalglish argued that there are ways to do personalization that yield great results without crossing the line into creepiness. Amazon.com is likely the king of these types of […]

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2016 Conference Uncategorized

Nested Content Strategy: Adding Layers to Rally Content Teams

Amy Grace Wells reflects on her time at the University of South Carolina in MCS6, and as the first content strategist, she had to build a lot of new things. Of course, she had to fight all the “stuff” that got thrown at the wall, with not much sticking. The goal: build a consistent and […]

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2016 Conference

Stop Repeating Yourself: Modularized WordPress Development

Jim Barnes Web Applications Developer, University of Central Florida Jo Dickson Web Applications Programmer, University of Central Florida https://2016reg.highedweb.org/psessions/detail/691667c1-72fe-4974-8f23-18efc701eb87 Jim and Jo’s office is supporting 36 sites using the same core code, but copying WordPress themes across sites.  Most functionality is defined a common theme, with limited plugins. New projects are developed as complete sites, not just themes, so […]

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2016 Conference Content Creation Mobile Technological Developments Usability

360-Degree Video: We Live In The Future

Arielle Mari, Mark Lee, and Karen To from Colorado College presented a post-lunch session on 360-degree video. (You can find all their examples at 2cc.co/heweb16 — and looks great on mobile!) 360-degree video allows potential students a literal window The team’s first foray into 360 video used the Ricoh Theta; it’s a low-end device, less […]

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2016 Conference

Project Management: The Musical

The attendees of High Ed Web have always been a musical, #karaokeplane-loving bunch. However, Allison Manley and Joe Allen-Black of Palantir.net noticed an even deeper connection– web project management has a lot in common with the traits of all good musicals. “Almost always they (musicals) tell the stories of some trials and tribulations that must be […]

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2016 Conference

Keynote Speaker Kimberly Bryant: Let’s Redefine the “White Male Geek” Norm

Kimberly Bryant’s pre-teen daughter was a big gamer and loved computer camp — but told her mom that the boys got more attention than the girls. Kai was the only black girl, and one of few girls, at an elite Stanford University summer program in 2011. “That was a wake-up call for me 5 years ago,” […]

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2016 Conference Management & Professional Development

“That. Is. Not. My. Job.”: @robin2go on Why Teamwork Matters

Robin Smail is the UX renegade inspiration you never knew you always needed. Just enough time for a final run thru on my #heweb16 talk, “That is Not My Job.” Come watch me talk about fluffy stuff. LAFAYETTE!!! #mpd4 pic.twitter.com/ZgzoLBedgk — Robin2go (@Robin2go) October 17, 2016 In her “That Is Not My Job” talk, she addressed […]

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2016 Conference

Git For The Stubbornly-Resistant Organization

Brian Panulla Business Intelligence Developer, PropertyRadar https://2016reg.highedweb.org/psessions/detail/e700e4f3-e440-4815-aa70-a642077415eb How do you make it appealing to your team to move to Git? Most teams are already using some sort of version control — Brian’s group was entrenched in Subversion. But SVN had its pain points. Everyone checks out the full trunk (in Brian’s case, about 1.5GB!), and […]

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2016 Conference

Fienen’s Totally Topical, Terrific Tutorial to Tag Manager

In Michael Fienen’s “Fienen’s Totally Topical, Terrific Tutorial to Tag Manager” (#AIM3), attendees took a fast-paced dive into the what’s and why’s of Google Tag Manager: what it is, what it can do, why you should use it. Tag Manager is all about working smarter, not harder. Anyone who has done anything beyond basic Google […]

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2016 Conference

Hello from the Other Side: Painful Lessons Learned from a Website Redesign

Self-described morning person Lisa Catto kicked off the first morning of HighEdWeb 2016 in the UAD track with a tale of what went wrong with a website redesign process (#UAD1) mired in silos, led by the Department of Unicorn Studies and working with Lord Vendormort. The website redesign project at Lisa’s school took a wrong turn […]

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2016 Conference Management & Professional Development

The Web is Not a Project : How to Effectively Manage Your Web Operations

Thinking about a website as a project only deteriorates the quality of the site over time. How can we balance project web work with operational web work, especially in higher ed? In “The Web is Not a Project” session (MPD1), Mark Greenfield, Digital Strategist, University at Buffalo, and Doug Kozar, Assistant Director, Marketing & Communications […]

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2016 Conference Content Creation Social Media The Working World

Share Human: The Value of Sharing Beyond Authenticity

Ithaca College’s Dave Cameron (no, not THAT Dave Cameron. Or the other one. This one.) brought down the house at last year’s HighEdWeb New England with his “Share Human” keynote. He brought a version of that talk to #heweb16. Dave starts with the reminder that “the entire point of being human… is to share.” He started […]