Categories
Association News

‘I understand it’s not about me’

New Board Member Chris D’Orso talks about his ambitions for HighEdWeb and his favorite conference memories Earlier this fall, HighEdWeb elected Chris D’Orso, Associate Director of Undergraduate Admissions at SUNY Brockport, to a three-year term as a member of the Board of Directors, replacing outgoing member Jeff Stevens. In addition to his role on the […]

Categories
2020 Conference Marketing Social Media

Boring documents = creative freedom?: Liz Gross on her Red Stapler-winning presentation

Liz Gross outlines ‘Five Essential Documents for a Strategic Social Media Program’ In 2012, Liz Gross was a marketing communications director for the University of Wisconsin-Waukesha (now the University of Wisconsin-Milwaukee at Waukesha). She attended her first HighEdWeb Conference – conveniently next door, in Milwaukee – and presented a poster she fondly recalls was “made […]

Categories
2019 Conference

AUD6: Researchers Among US

When it came time to redesign Emory University’s undergraduate admissions website, the team knew they had a tall task ahead. After all, the site did not have a working search bar at the time. But what followed was a project that not only lead to a new site, but a new working model for branding […]

Categories
2019 Conference Uncategorized

SNT5: Getting GIPHY With It: Creating Branded GIFS For Your School That Students Will Actually Use

In J.S. Stansel’s when it comes to using branded GIFs for your college or university, You get a GIF, you get a GIF, you get a GIF…EVERYONE gets a GIF. At the University of Central Arkansas, Stansel’s GIFs have been a huge success. He think, as Gretchen McCulloch says, that GIFs allow us to be […]

Categories
2019 Conference Accessibility

AUD4: Simplified Accessibility Guidelines for HighEd Content Contributors

With 180 web editors on Fashion Institute of Technology’s campus in New York City, Web Content Coordinator Norma Stary knows that making sure they all follow the best practices for accessibility can be a challenge. But, she says, it can be done. And under WCAG 2.0, it’s imperative. Monday at High Ed Web in Milwaukee, […]

Categories
2019 Conference

SNT3: Creating a Content-First Culture: Assessing Your Strengths and Barriers

Tracy Playle, a consultant content strategist working with higher ed, said she often runs into a problem when she visits campuses to discuss their content strategy: she’s constantly being asked to fix a problem that doesn’t exist. Many times, told her audience during her session “Creating a Content-First Culture: Assessing Your Strengths and Barriers” at […]

Categories
2019 Conference

STR1: How to Solve Difficult Problems

People can come to you with some strange, emotional, downright frustrating requests, Sven Aas of Mount Holyoke College told an audience at High Ed Web 2019 Monday. But, he said, you can help solve those problems by taking the time to judge them fairly and remembering that that people who are making those requests have […]

Categories
2019 Conference

Can’t be in Milwaukee? You can still watch (some of) #HEWeb19 Live

If you didn’t get to put a trip to Milwaukee in your plans this year, fear not. HighEdWeb has you covered. This year four sessions from the 2019 Annual Conference will be livestreamed.

Categories
Social Media

Sometimes the Best Advice Is to Shut Up and Listen

This article originally appeared on CampusSonar’s BrainWaves blog. Sometimes the toughest thing to do in social media is not to say anything at all. You know the urges. Someone said something about your school. A dean somewhere opens their Facebook account for the first time in a month, sees the comment and wants something done […]

Categories
2017 Conference Design

HiPPOs and silos and turtles, oh my!

We here at Link have loved Michelle LoGerfo’s doodles for a long time, and this year we asked her to try to sum up #heweb17 in a picture. We know that’s a hard task, but she was up to it. You’ll see references to lots of conference goodness from our keynotes to Karaoke Plane. Hope […]

Categories
2017 Conference

Felicia Day Demonstrates to #heweb17 That She is Indeed The One Who’s Cool.

Felicia Day Demonstrates to #heweb17 That She is Indeed The One Who’s Cool. Storify by Dave Tyler Wed, Oct 11 2017 15:42:06 Felicia Day Demonstrates to #heweb17 That She is Indeed The One Who’s Cool. Entrepreneur, actress, singer, writer, and web series creator Felicia Day told a packed house at #heweb17 about how she was […]

Categories
2017 Conference From the Publisher

From the Publisher– Hartford: The Best HighEdWeb Ever? The Best HighEdWeb Ever.

Each successive HighEdWeb annual has definitively been better than the last for one simple reason: the people.

Categories
2017 Conference

MPD10: Planning for Emergency Campus Communications

Adam Arrowood of Georgia Institute of Technology was tempted to end his HighEdWeb 17 presentation after one slide. Even though his topic, “Planning for Emergency Campus Communications” is a serious one, his message can be distilled simply: Have a plan Test that plan Don’t let your server melt Of course, Arrowood provided his audience with […]

Categories
2017 Conference

TIE5: Getting Squirrelly: Creating UC Davis’s Pre-Arrival Guide for International Students

Like many campuses across the United States,  the University of California-Davis has seen its international student enrollment skyrocket. That jump created a need to better serve international students before they arrived on campus.  UC Davis tackled it with an online pre-arrival guide– and squirrels. In her talk “Getting Squirrelly: Creating UC Davis’s Pre-Arrival Guide for […]

Categories
2017 Conference Usability

UAD4: Don’t Let A Redesign Drive You To Drink

“If you do not have communication with the folks that are going to be involved in this process….your project has the possibility of falling apart,” Sassone said.

Categories
2017 Conference Technological Developments The Working World

TIE 1: “This is Not Fine: Working on the Web in Higher Ed in Uncertain Times”

University web, social and marketing workers have an important role to play in the turbulent political and social climate now gripping the country, Georgy Cohen argued Monday at HighEdWeb17. During a session titled “This is Not Fine” Working on the Web in Higher Ed in Uncertain Times” Cohen issued a call for universities to advocate […]

Categories
2016 Conference

Levar Burton Takes #heweb16 Twice as High

“I believe that literacy is the birthright of every single human being, no exceptions.”

Categories
2016 Conference

Shall We Play a Game? Gaming the System, When the System Is Your Learning Management System

Nikki Massaro Kauffman loved Mary Poppins growing up, partially for the way Mary turns work into a game. Now she argues that we need more gamification in our schools to help promote learning for all students. In her red stapler winning talk at #heweb16, Massaro Kauffman, a Multimedia Specialist and Interaction Designer at Penn State, discussed the ways […]

Categories
2016 Conference

From dining halls to determinants of student success: A roundup of #heweb16 posters

Podcasts. Feature films. Applications that streamline answers to student questions and make posting calendar events a cinch. An hour wasn’t nearly long enough to hit up all the great poster presentations at HigherEdWeb 2016 – but here’s a quick tour through several of them: The UNH Publishing Platform – Cynthia Cargill and Jennifer Dykens, University […]

Categories
2016 Conference

Defeating Content Zombies: What “The Walking Dead” Taught Me About Web Governance,

There are zombies walking among our websites, said SUNY Oswego Director of Digital Communications/Associate Director of Communications and Marketing Tim Nekritz.  So to best tackle those zombies, and implement web governance in what can be seen as a post-apocalyptic, lawless space, Nekritz turned to lessons from AMC’s smash hit show “The Walking Dead.” That zombie content can […]

Categories
2016 Conference

It’s Made of People! A Strategic Approach to Dynamic Web Content Personalization

Personalization has acquired a bit of reputation as being too intrusive, too fake,  and well, a little creepy.  But Tuesday at #heweb16 Oho Interactive’s Georgy Cohen and Jim Dalglish argued that there are ways to do personalization that yield great results without crossing the line into creepiness. Amazon.com is likely the king of these types of […]

Categories
2016 Conference

Project Management: The Musical

The attendees of High Ed Web have always been a musical, #karaokeplane-loving bunch. However, Allison Manley and Joe Allen-Black of Palantir.net noticed an even deeper connection– web project management has a lot in common with the traits of all good musicals. “Almost always they (musicals) tell the stories of some trials and tribulations that must be […]

Categories
Association News

HighEdWeb Announces New Committee Chairs

The Higher Education Web Professionals Association is pleased to welcome the following new committee chairs: Membership Committee: The Membership Committee manages the administration of the Association’s membership program, implements and expands member benefits, and is the voice of the Association’s members. Jacob Dolan – co-chair, Membership Committee (Content & Benefits) Jacob Dolan is a Montana […]

Categories
2015 Conference

Science, Unmarketing & more: HighEdWeb 2015 Keynote Speakers

HighEdWeb is very pleased to announce two outstanding keynote speakers for our HighEdWeb 2015 Annual Conference: Bill Nye and Scott Stratten! Monday Keynote: The Science HighEdWeb Guy, BILL NYE! Our opening keynote speaker has spent nearly a lifetime making science and technology entertaining and accessible. Combining his talents as a scientist, inventor, comedian and author, […]

Categories
2014 Conference

This Burrito Doesn’t Have to End

As my alarm went off at 3:30 am and the prospect of heading to the Portland airport became more than an abstract concept, I experienced my own burrito sadness. The end of HighEdWeb14 had me a little misty. My batteries are recharged and I’m raring to get back to work and try some of the great […]