2020 Conference Marketing Social Media

Boring documents = creative freedom?: Liz Gross on her Red Stapler-winning presentation

Liz Gross outlines ‘Five Essential Documents for a Strategic Social Media Program’ In 2012, Liz Gross was a marketing communications director for the University of Wisconsin-Waukesha (now the University of Wisconsin-Milwaukee at Waukesha). She attended her first HighEdWeb Conference – conveniently next door, in Milwaukee – and presented a poster she fondly recalls was “made […]

2017 Conference Marketing Social Media

#MCS3: Online Reputation IS Your Reputation: Are You Listening?

Liz Gross, Director of CampusSonar and a long-time evangelist for social listening, kicked off the second round of morning sessions today with a look at how to help manage your online reputation. We have a trust problem in higher ed; large percentages of people distrust “the system,” and 60% of people put their most faith […]