Traditional marketing tells you that everything in regards to brand reputation and awareness boils down to the health of your website. You know the drill — You have to rank well, draw a crowd that comes back time and time again to consult your site
We asked our HEWeb community, who is your #HEWebHero? @CoachTiers for the weekly pep talk and reminder that as lost as we are, our students and their families are even more so and deserve more space, more attention, and more time. #HEWebHero — Janice Cheng-McConnell
We don’t need to remind you that life is a little bit strange right now. You’ve probably written the phrase “uncertain times” in dozens of Facebook posts and other communications in the last few weeks. All of us at HighEdWeb know that our community members
43 episodes ago in February 2018, Julie Bartucca, Tom Breen, and Ken Best decided to launch UConn360 – a podcast from the University of Connecticut to tell stories in a different way. Julie explained how she had an idea to start a podcast thanks to
Kat Liendgens from Hannon Hill (@katliendgens) led a standing room only discussion of the importance of content personalization techniques to address some of the unique challenges facing higher education. She shared a staggering statistic that 38% of colleges failed to meet their enrollment goals by
In J.S. Stansel’s when it comes to using branded GIFs for your college or university, You get a GIF, you get a GIF, you get a GIF…EVERYONE gets a GIF. At the University of Central Arkansas, Stansel’s GIFs have been a huge success. He think,
Communications is a function of leadership. Changing policy doesn’t mean you’ve changed the culture. These are the two refrains my colleague Joe Hadfield and I have been uttering for the past two years at higher education digital communications conferences. We’ve presented at six conferences in
In an ongoing effort to educate digital professionals who work at higher education institutions, HighEdWeb is pleased to announce a new membership level – Institutional Membership. The Institutional Membership level is an affordable opportunity for higher education professionals to join the HighEdWeb community and receive
Presented by Lisa Catto “Future you is gonna be hella pissed at past you if you DON’T make the time to prepare for an eventual emergency.” -Lisa Catto There’s been an explosion on your campus! Students, staff or faculty may be hurt (or worse). First
JP Rains successfully argued for a 250 percent increase in his digital budget at Laurentian University via conference call from a hotel room in Las Vegas on just a few hours sleep. He shared his story in a 10-minute lightning talk at HighEdWeb 2017. Between
The Higher Education Web Professionals Association (HighEdWeb) is pleased to welcome Waylon Baumgardner to the Board of Directors. Waylon Baumgardner has more than 10 years of web and digital experience, the last five of which have been spent at California Baptist University. He is the
Many of us have an opportunity once a year to meet up at a conference, learn from others, politely borrow ideas to bring back to our own institutions, and ask questions that can often only be answered by others in the field. Wouldn’t it be
WPCampus will hold its second annual in-person conference July 14-15, 2017 in Buffalo, NY. The WPCampus community, a gathering of web professionals, educators and people dedicated to the confluence of WordPress in higher education. They are producing sites from course blogs all the way up
Are you missing that #heweb excitement? Are you needing a creative boost for your WordPress projects? You can still experience WordPress sessions, expertise, and networking with users across the world without the expense and without the hassle of travel! Mark your calendar for an all-day
Amy Grace Wells reflects on her time at the University of South Carolina in MCS6, and as the first content strategist, she had to build a lot of new things. Of course, she had to fight all the “stuff” that got thrown at the wall,
Apple commercials came on in 1977, declaring “simplicity is the ultimate sophistication.” Wouldn’t you know, our culture bought into it. Growing up, the dream for many of us was to be in a connected house. Coffee makers would program themselves to turn on at a
About 150 people attended HighEdWeb New England on March 18 and those in attendance heard mountains of great ideas from the presenters. We picked just five to share with you, but there’s more plenty more to be found by following #hewebNE on Twitter. From Lisa
In 2014, Dave Cameron, Lead Web Producer and Content Strategist for Enrollment Management at Ithaca College, taught us how to reclaim our humanity at work. Lately he’s been thinking a lot about what it means to be human. And Friday at HighEd Web New England during
The Higher Education Web Professionals Association (HighEdWeb) is pleased to welcome Martin Sickafoose to its Board of Directors. Martin Sickafoose has over 25 years of creative and digital experience, the last ten of which have been spent at Purdue University. He is the director of
Timothy Cigelske, Director of Social Media at Marquette University, also teaches a class on social measurement and analytics at the school. When he couldn’t find a textbook he liked, he decided to write his own. He was kind enough to let us reprint the introductory chapter
Editor’s note: Joe Fitzsimmons is a web developer at SUNY Oswego. He wrote this post for his personal blog and allowed Link to reproduce it here. I wasn’t quite sure what to expect from my first conference. HighEd Web Pittsburgh by far exceeded my expectations
As far as social media is concerned, 2008 might as well have been five decades ago, not five years ago. Facebook had 100 million users — today, it boasts more than 10 times as many. Twitter logged 100 million tweets per quarter. (Currently, it sees
Mobile web is the biggest tech trend ever. Like, EVER. It’s bigger than radio. Bigger than TV. It’s the biggest tech trend E-V-E-R. If you learned nothing else from the HighEdWeb 13 “Your Mobile Strategy: More Walk, Less Talk” session, Drew Hill (@drewl), Web Director
Tom Pixton of Communication Production Services at MIT gave a thoughtful presentation on how interactive wireframes can help streamline a project. By using real content, the client gets involved earlier, thus being more invested in the web design process. Pixton had his first break through
Nikki Massaro Kauffman, Interface Designer, Penn State World Campus, and Heather Dawson, Instructional Designer, Penn State World Campus presented MCS#8 Applying Progressive Enhancements to Multimedia Content to describe how they approach the myriad requests for video production. Their presentation was focused on online course content, but their approach works for any