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Management & Professional Development Uncategorized

Dress(ember)ing to impress: HighEdWeb member raises awareness, funds toward preventing human trafficking

This month, Chris D’Orso — long-time HighEdWebber and associate director of admissions for SUNY Brockport — has turned a lot of heads and turned up awareness and funds for a serious cause. Chris is wearing a dress every day as part of the Dressember project to raise money for prevention of and awareness about the […]

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Marketing Uncategorized

Unpacking a new era of brand experiences in higher ed

Traditional marketing tells you that everything in regards to brand reputation and awareness boils down to the health of your website. You know the drill — You have to rank well, draw a crowd that comes back time and time again to consult your site for content, and then, naturally, you shake them down through […]

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Uncategorized

#HEWebHero Q&A: Jeremy Tiers

We asked our HEWeb community, who is your #HEWebHero?  @CoachTiers for the weekly pep talk and reminder that as lost as we are, our students and their families are even more so and deserve more space, more attention, and more time. #HEWebHero — Janice Cheng-McConnell (@dear_preferred) April 1, 2020 Janice nominated Jeremy Tiers, Director of […]

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Uncategorized

Who is your #HEWebHero?

We don’t need to remind you that life is a little bit strange right now. You’ve probably written the phrase “uncertain times” in dozens of Facebook posts and other communications in the last few weeks. All of us at HighEdWeb know that our community members are taking crisis communications to a whole new level, and […]

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Uncategorized

COM9: Slay It by Ear: Building a Better University Podcast

43 episodes ago in February 2018, Julie Bartucca, Tom Breen, and Ken Best decided to launch UConn360 – a podcast from the University of Connecticut to tell stories in a different way. Julie explained how she had an idea to start a podcast thanks to her mini-obsession, and Tom had experience with podcasting plus was […]

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2019 Conference Uncategorized

Content Personalization: The Low-hanging Fruit #PAR2

Kat Liendgens from Hannon Hill (@katliendgens) led a standing room only discussion of the importance of content personalization techniques to address some of the unique challenges facing higher education. She shared a staggering statistic that 38% of colleges failed to meet their enrollment goals by May 1 last year and offered several options for tailoring […]

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2019 Conference Uncategorized

SNT5: Getting GIPHY With It: Creating Branded GIFS For Your School That Students Will Actually Use

In J.S. Stansel’s when it comes to using branded GIFs for your college or university, You get a GIF, you get a GIF, you get a GIF…EVERYONE gets a GIF. At the University of Central Arkansas, Stansel’s GIFs have been a huge success. He think, as Gretchen McCulloch says, that GIFs allow us to be […]

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Social Media Uncategorized

The ‘why’ behind BYU’s Insta stories to address tough topics

Communications is a function of leadership. Changing policy doesn’t mean you’ve changed the culture. These are the two refrains my colleague Joe Hadfield and I have been uttering for the past two years at higher education digital communications conferences. We’ve presented at six conferences in those two years, talking through the work we’ve been able […]

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Association News Uncategorized

Announcing a new HighEdWeb membership level!

In an ongoing effort to educate digital professionals who work at higher education institutions, HighEdWeb is pleased to announce a new membership level – Institutional Membership. The Institutional Membership level is an affordable opportunity for higher education professionals to join the HighEdWeb community and receive all the benefits that come with professional-premium membership. Faculty and […]

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Uncategorized

Campus Emergency Preparedness: Strategies for Content Creators, Tech Masters, and Campus Leaders

Presented by Lisa Catto “Future you is gonna be hella pissed at past you if you DON’T make the time to prepare for an eventual emergency.” -Lisa Catto There’s been an explosion on your campus! Students, staff or faculty may be hurt (or worse). First responders are rushing toward the scene. Then an earthquake strikes, […]

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2017 Conference Marketing Uncategorized

How to increase your digital budget in 10 minutes

JP Rains successfully argued for a 250 percent increase in his digital budget at Laurentian University via conference call from a hotel room in Las Vegas on just a few hours sleep. He shared his story in a 10-minute lightning talk at HighEdWeb 2017. Between 2012 and 2016, the digital budget the college had to […]

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Uncategorized

HighEdWeb welcomes Baumgardner to Board of Directors

The Higher Education Web Professionals Association (HighEdWeb) is pleased to welcome Waylon Baumgardner to the Board of Directors. Waylon Baumgardner has more than 10 years of web and digital experience, the last five of which have been spent at California Baptist University. He is the senior web services manager within the division of marketing and […]

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Social Media Uncategorized

Go, Team (HESM)!

Many of us have an opportunity once a year to meet up at a conference, learn from others, politely borrow ideas to bring back to our own institutions, and ask questions that can often only be answered by others in the field. Wouldn’t it be great if we could collaborate with others across the country […]

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Uncategorized

WPCampus Partner Post: Creating meaningful editorial experiences with the WordPress REST API

WPCampus will hold its second annual in-person conference July 14-15, 2017 in Buffalo, NY. The WPCampus community, a gathering of web professionals, educators and people dedicated to the confluence of WordPress in higher education. They are producing sites from course blogs all the way up to powering large university front-facing web presences. WPCampus 2017 are […]

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Management & Professional Development Uncategorized

HighEdWeb partner WPCampus announces online conference

Are you missing that #heweb excitement? Are you needing a creative boost for your WordPress projects? You can still experience WordPress sessions, expertise, and networking with users across the world without the expense and without the hassle of travel! Mark your calendar for an all-day virtual event on NEXT Monday, January 23, 2017, and join […]

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2016 Conference Uncategorized

Nested Content Strategy: Adding Layers to Rally Content Teams

Amy Grace Wells reflects on her time at the University of South Carolina in MCS6, and as the first content strategist, she had to build a lot of new things. Of course, she had to fight all the “stuff” that got thrown at the wall, with not much sticking. The goal: build a consistent and […]

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Content Creation Marketing Uncategorized

Simplicity is sophistication

Apple commercials came on in 1977, declaring “simplicity is the ultimate sophistication.” Wouldn’t you know, our culture bought into it. Growing up, the dream for many of us was to be in a connected house. Coffee makers would program themselves to turn on at a specific time. Refrigerators were going to have televisions in them. […]

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Uncategorized

5 HeWebNE takeaways in 5 minutes

About 150 people attended HighEdWeb New England on March 18 and those in attendance heard mountains of great ideas from the presenters.  We picked just five to share with you, but there’s more plenty more to be found by following #hewebNE on Twitter. From Lisa Doherty, of Northeastern University: “Show Don’t Tell” with images and quotes on […]

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Uncategorized

Sharing Matters

In 2014, Dave Cameron, Lead Web Producer and Content Strategist for Enrollment Management at Ithaca College,  taught us how to reclaim our humanity at work. Lately he’s been thinking a lot about what it means to be human. And Friday at HighEd Web New England during his keynote address, he told us he’s stumbled on “the […]

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Association News Uncategorized

HighEdWeb Welcomes Sickafoose to Board of Directors

The Higher Education Web Professionals Association (HighEdWeb) is pleased to welcome Martin Sickafoose to its Board of Directors. Martin Sickafoose has over 25 years of creative and digital experience, the last ten of which have been spent at Purdue University. He is the director of digital marketing and oversees the Web, social and mobile presence […]

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Analytics Social Media Uncategorized

Adrift in Data

Timothy Cigelske, Director of Social Media at Marquette University, also teaches a class on social measurement and analytics at the school. When he couldn’t find a textbook he liked, he decided to write his own. He was kind enough to let us reprint the introductory chapter to his Analytics to Action, published in late 2014. “Not everything […]

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Uncategorized

Conference first-timer shares HighEdWeb regional experience

Editor’s note: Joe Fitzsimmons is a web developer at SUNY Oswego. He wrote this post for his personal blog and allowed Link to reproduce it here. I wasn’t quite sure what to expect from my first conference. HighEd Web Pittsburgh by far exceeded my expectations and I’m glad it was my introduction to these types […]

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2013 Conference Uncategorized

The State of Social Media in Higher Ed

As far as social media is concerned, 2008 might as well have been five decades ago, not five years ago. Facebook had 100 million users — today, it boasts more than 10 times as many. Twitter logged 100 million tweets per quarter. (Currently, it sees 400 million per day.) MySpace had not yet died and […]

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2013 Conference Uncategorized

Your Mobile Strategy: More Walk, Less Talk.

Mobile web is the biggest tech trend ever. Like, EVER. It’s bigger than radio. Bigger than TV. It’s the biggest tech trend E-V-E-R. If you learned nothing else from the HighEdWeb 13 “Your Mobile Strategy: More Walk, Less Talk” session, Drew Hill (@drewl), Web Director at Binghamton University wants you to understand this simple fact. […]

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Uncategorized

Interactive Wireframes: Roll Your Own, Raising Content Strategy using HTML

Tom Pixton of Communication Production Services at MIT gave a thoughtful presentation on how interactive wireframes can help streamline a project. By using real content, the client gets involved earlier, thus being more invested in the web design process. Pixton had his first break through when he “rolled his own” using HTML 5 and CSS, […]