An open letter to the HighEdWeb community.
Communications is a function of leadership. Changing policy doesn’t mean you’ve changed the culture. These are the two refrains my colleague Joe Hadfield and I have been uttering for the past two years at higher education digital communications conferences. We’ve presented at six conferences in those two years, talking through the work we’ve been able […]
Social media in higher education started as a fad; something that could exist or not. Suddenly, institutions needed to be on every platform imaginable — Facebook, Instagram, Snapchat, even Yik Yak — and social media manager positions began to pop up everywhere. With roughly 78% of Americans on social media, it’s clear the position is […]
March Madness, as the NCAA basketball tournament is known, transcends the athletic contests to create a tapestry of stories at colleges large and small. The perennial basketball powers — Kansas and Kentucky, Duke and UConn — expect to do well and be there. But what if you’re a lesser-known school suddenly finding national attention on […]