Tom Pixton of Communication Production Services at MIT gave a thoughtful presentation on how interactive wireframes can help streamline a project. By using real content, the client gets involved earlier, thus being more invested in the web design process. Pixton had his first break through when he “rolled his own” using HTML 5 and CSS, […]
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Nikki Massaro Kauffman, Interface Designer, Penn State World Campus, and Heather Dawson, Instructional Designer, Penn State World Campus presented MCS#8 Applying Progressive Enhancements to Multimedia Content to describe how they approach the myriad requests for video production. Their presentation was focused on online course content, but their approach works for any project where text, images and video pieces may intersect. So, […]
Karlyn Borysenko blinded us with science Tuesday afternoon at #heweb13. Borysenko, a marketing manager with Eduventures, showed her audience how to conduct research into the wants, needs and habits of their respective audiences. Borysenko, armed with a lab coat and a tie-dye shirt, took the 100 people in the audience through differences in and […]
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New Year, New Style
There are still refinements that need to be made and that’s where I hope you’ll come in.
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We are all scientists!
If we think about how we go about our daily tasks of creating and maintaining our institutions’ websites, we may realize we’re a little more science-minded than we expected.
I found support to persevere in my task; it was like hearing an inner voice telling me I can do this –except it wasn’t an inner voice, it was real people encouraging me by tweets.
Near Field Communication (NFC), rather than QR codes, is poised to transform location-based services
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#heweb12: Link Staffers’ Choice
What #heweb12 sessions or workshops are members of the Link staff most excited about? Find out after the jump.
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Letter from the Publisher
A year? Where does the time go?
View Presentation Details A good tool should solve problems without creating new ones, but the more tools we implement the less likely they are to play nice together. Dirk Swart led development of Cornell’s Digital Well interface to solve this with a simple, in-house developed application that today allows Cornell’s numerous marketing professionals access to […]
View Presentation Details Photo by Ambrosio Photography, Flickr. Forget the other 99 percent for the moment. Are you part of the 91 percent? The 91 percent of schools that don’t have a mobile website yet, according to recent data from West Virginia’s Dave Olsen. WIlliam and Mary’s Tiffany Broadbent and mStoner’s Doug Gapinski encouraged attendees at […]
Google+ for business… and Higher Ed?, Google Rebrands Blogger & Picasa, Harvard on Social Media: Privacy, Schmivacy
As social media manager for the University of Wisconsin-Madison, I frequently try out new platforms to see if our students are using them and if they might become useful tools for my campus. For the past 18 months, I’ve channeled my inner mayor on Foursquare, a location-based social network.
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From the Publisher
Are we on the right track? Let us know.
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Google Analytics: Who Cares?
As an analytical person, Google Analytics was my playground when I began working with it 3 years ago. But, as my knowledge in higher-ed and web marketing was strengthened, I realized Analytics could do more than just ‘reports’.