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2015 Conference

Snapchat: Yes, You Should Be Using This App

The final presentation of the Marketing and Communications track focused on one of the newer social media channels: Snapchat. Presenters Tony Dobies and Candace Nelson from West Virginia University consider it to be growing to the point that they expect it to push ahead of the likes of the big three (Facebook, Twitter and Instagram). […]

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2015 Conference

Future of Social Media in HigherEd

What a Tumblr Learned Meerkating His Periscope?: The Future of Social Media & Higher Ed presentation pitched by Ron Bronson was a completely different animal by the time we met in MCS 11. Ron admitted that when he proposed his idea to #heweb15, he thought Periscope and Meerkat were the greatest apps ever, and now […]

The Web Culture Shift

A successful web content strategy requires support from people all across an organization — people with a wide range of experience and comfort levels when it comes to web work. To get our people invested in web content and thinking strategically, we first need to change the culture and thinking surrounding “web” in our institutions. […]

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2015 Conference Social Media

Tragedy, Pitchforks, and Twitter

It was a tough spring at University of South Carolina. With a campus shooting, blackout, and a student incident that went viral, in addition to weather-related updates, the social team was busy… busy learning lessons on how to manage mobs, keep parents calm, and provide timely communications in complicated situations. Being strategic and staying on […]

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2015 Conference Content Creation Marketing

Bare Bones Content Strategy: Simple Ideas for Sustainable Change on the Web

Presenter: Rick Allen (@epublishmedia) More information about this session >> Rick Allen presented #mcs4 on Monday, and gave the room a simple, easy way to approach content strategy. Content strategy on any college campus should start with a cup of coffee and a question: “What should people learn when they come to your website? Let’s help them […]

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2014 Conference

Is Tumblr Right for Your School?

Wendy Darling from Emory University wants everyone to decide “Is Tumblr Right for Your School? and if yes, to get started. As curator of a blog on Art Deco architecture, she’s become a power user over the past four years and has several tricks to help schools revamp their content or get started. “Tumblr is […]

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2014 Conference Social Media

Digital Fundraising on the Social Web – Part I

Ashley Budd of Cornell University gave social media folks the ammunition they need to go back to their campuses and get the buy in they need from advancement offices – that social is not just “fun” or “cute.” It’s a serious – and we mean serious – fundraising tool. There could be tens of thousands […]

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2014 Conference

Centralized or Decentralized: The Hybrid Social Media Approach

On some campuses, there are silos between departments. Ok wait, on pretty much every campus there’s silos. We’ve all been there, as has Chris Barrows from NYU. He’s not only dealing with the silos on his campus, but the multiple academic centers around the world, as well as two other degree granting institutions on the […]

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2014 Conference Social Media

Engaging Prospective College Students and Their Parents Online: E-Expectations 2014

In recent years, social media and use of mobile devices by students have changed how prospective college students and parents research and interact with campuses. How can campuses adapt their content and e-recruitment strategies to effectively engage with these very different audiences? Stephanie Geyer, VP for Web Strategy and Interactive Marketing Services at Noel-Levitz, and […]

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2013 Conference

Transform the trivial: reasons to cut basic tech support from your ‘to do’ list

Jennifer Chance, Web Team Manager, University of Texas at Austin Mark Foster, Technology Coordinator, University of Texas at Austin session abstract Jennifer and Mark offer a vision of a better future for higher ed web teams. HighEdWeb13 has given the audience plenty of ideas for new initiatives, this twelfth and final track session promises to […]

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2013 Conference

Marketing and Web Strategy: Repurposing Traditional Promotions into Innovative Formats

  Jennifer Younker, Executive Director of Marketing and Communications and Romana Amato, Web Strategist from Saint Xavier University presented MCS10 Marketing and web strategy: repurposing traditional promotions into innovative formats. St. Xavier University is a smaller school in the Chicago suburbs where the team is working to use new marketing methods to boost awareness. Although data suggests that […]

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2013 Conference Uncategorized

Applying Progressive Enhancements to Multimedia Content

Nikki Massaro Kauffman, Interface Designer, Penn State World Campus,  and Heather Dawson, Instructional Designer, Penn State World Campus presented MCS#8 Applying Progressive Enhancements to Multimedia Content to describe how they approach the myriad requests for video production. Their presentation was focused on online course content, but their approach works for any project where text, images and video pieces may intersect. So, […]

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2013 Conference Uncategorized

Stand Back… I’m Going to Try Science!

  Karlyn Borysenko blinded us with science Tuesday afternoon at #heweb13. Borysenko, a marketing manager with Eduventures, showed her audience how to conduct research into the wants, needs and habits of their respective audiences. Borysenko, armed with a lab coat and a tie-dye shirt, took the 100 people in the audience through differences in and […]

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2013 Conference

Stay Ahead of the Curve: Conducting a Competitive Web Content Analysis

Presented by: Rick Allen – Content Strategist, Meet Content Description: In order to make informed decisions about your website, you need an understanding of what content you have and whether or not it’s any good. Hello, content audit! But how do you know if your findings are appropriate, if your recommendations will work, and if your […]

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2013 Conference

Can Something Positive Come from This?

Dave Tyler, Social and Digital Media Manager, The College at Brockport, SUNY On Sept. 30 2012, a freshman at The College at Brockport State University of New York was found beaten to death in her dorm room. Her hometown boyfriend was been charged with her murder.  The death attracted national and international attention, in part […]

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2013 Conference

Content Migration – The Good, The Bad, The Ugly

Anne Edmondson Regis University had a five to seven year old website that was dated, navigation was confusing, and had an unmanageable amount of duplicated and outdated content. They had over 150 editors with no marketing goals or content strategy which led to no consistent voice or branding. The website was not treated as an […]

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2013 Conference

Creating a Cohesive Website Experience from Scratch #MCS3

Jennifer Pope When Jennifer started her position with Rutgers University College of Arts and Sciences, the website was the wild west of fragmented websites. She set out to tame the west in four key phases. Phase 1: Research and Development Talk to stakeholders about the needs or changes for the website. Make these meetings one-on-one […]

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2013 Conference Social Media

Instagram: Make Crowdsourced Photos Work for You!

Presenter: John S. Murphy Social Media Specialist, Brown University http://2013.highedweb.org/EventDetail.aspx?guid=0cdb2b8b-14a2-41d5-ad7c-ec0cf2b3f9dd If we Instagram a session about Instagram, will the universe collapse? Let’s see, shall we? Check out #BrownUniversity for the result. Over 10,000 instagram photos have been submitted to the Scene by you at Brown campaign in the past year. It’s impossible to have a […]