Letter from the Publisher

A year? Where does the time go?

A year ago this month, Link (or LINK as we first called ourselves) launched with the goal of being a resource for and by web professionals working in higher education.

We’ve covered everything from Analytics to Zombies, blogged HEWEB11, produced a print version, and best of all have gotten to know, work with and showcase some of the most talented and forward-thinking professionals in our field.

As we begin our second year, we’re introducing two new elements to Link:

1) Our first peer-reviewed article. (Hat tip to Michael Fienen for putting that bug in our ears way back when.) Steve Lewis’ A Conceptual Framework for Effective Web Governance in Higher Education underwent a double-blind review process before publishing. Thank you Steve and our reviewers for participating in this new venture. We’re looking to feature more peer-reviewed articles in the future; drop us a line if you’d like to be involved in the process.

2) ALL CAPS. ALL CAPS features a rotating panel of web professionals working in or with higher education to offer their strongly-held opinions on a given topic. This month we’re looking at Pinterest, the beloved, or love-to-hate, social pinboard site. We’re hoping the opinions you see there will regularly spark some loud and lively debate, so feel free to hop into the comments and make your thoughts known.

I hope you’ll enjoy these new features, as well as the ones we’ve had from the start. We always want you to let us know what you’d like or don’t like about Link, how we can make it better and if you’d like to contribute.

On a personal note: the people who work in and with higher education are really amazing, and I am fortunate that my role as Link’s publisher has allowed me to get to know more of you better.

Even more fortunate for me is the opportunity to work with some of the most energetic, dedicated and creative people in this industry – the people who work on Link. They have done, and continue to do, a wonderful job, and make working on Link the most satisfying professional experience of my career.

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By Liz Gross

Liz Gross is the Director of Campus Sonar. Her professional super powers include designing and analyzing market research, applying social media strategy to multiple areas of the business, explaining difficult concepts in simple language, and using social listening to develop consumer insights and assist with reputation management. She received her Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University.