Scott Stratten is the President of UnMarketing. 1. What’s the biggest mistake an institution — of higher education or otherwise — can make in its marketing strategy? Trying to be cool and “relate” to students. If you’re thinking about using “YOLO” or “Swag” in your materials, you need to go for a walk and clear your head. […]
![](https://link.highedweb.org/wp-content/uploads/sites/28/strattehires.jpg)