Scott Stratten is the President of UnMarketing. 1. What’s the biggest mistake an institution — of higher education or otherwise — can make in its marketing strategy? Trying to be cool and “relate” to students. If you’re thinking about using “YOLO” or “Swag” in your materials, you need to go for a walk and clear your head. […]
Dave Tyler, Social and Digital Media Manager, The College at Brockport, SUNY On Sept. 30 2012, a freshman at The College at Brockport State University of New York was found beaten to death in her dorm room. Her hometown boyfriend was been charged with her murder. The death attracted national and international attention, in part […]
Jason Fish, Manager of Application Programming, Purdue University Google has 20 percent time but presenter Jason Fish asks what are YOU doing to foster growth and innovation in yourself, your colleagues, and your organization? Purdue University’s IT group has “Living Dead Week” where designers and developers are given time each semester to work on something […]
There are still refinements that need to be made and that’s where I hope you’ll come in.
ALL THE THINGS! Gabriel Nagmay, Web Designer, Portland Community College Serving 100,000+ students a year, Portland Community College is the largest institution of higher learning in the state of Oregon. As the lead web designer for the college, Nagmay works with a small, but very dedicated team who is charged with providing web services for […]
Campus Change Agent: Build a Campus Web Community Where There is None Matt Herzberger, Director of Web Communications, Florida International University Matt Herzberger sees his job as “building better web” on Florida International University’s campus. But with the web constantly changing, and the politica in higher ed, how do you get there? Make connections and […]
You Have an iPhone. Now What? Brent Passmore, Director of Web Development, University of Central Arkansas, and Carrie Phillips, Director of New Media, Arkansas Tech University Did you just get an iPhone? Looking to use your iPhone to do things better at work? Brent Passmore and Carrie Phillips have some suggestions for you. Both Brent […]
I Don’t Have Your Ph.D. – Working with Faculty and the Web Amanda Costello, Web Content Strategist, University of Minnesota Amanda Costello works at the University of Minnesota and talked about “Ph.d people problems” Faculty are specialists – they do their jobs very very well — and they tend to focus on themselves (their work, […]
Everything You Know is Not Quite Right Anymore: Rethinking Best Practices to Respond to the Future Dave Olsen, Professional Technologist, West Virginia University, and Doug Gapinski , Strategist, mStoner If you’re participating in #heweb12 either in person, or via twitter, the web (Link!), instagram, etc., you already know that people are using a variety of […]
Lots of goings on!
Leadership Academy; Regional and National Conferences
A year? Where does the time go?
In which we ask questions in a column ala Carrie Bradshaw.
Karlyn Borysenko, the Director of Social Media at Southern New Hampshire University, earned a Best in Track Red Stapler Award at HighEdWeb 2011 for her presentation, “What Colleges Can Learn from the Insane Clown Posse.”
Karyln, “fascinated with the role that psychology plays in our working lives,” is pursuing a Ph.D. in Psychology from Capella University.
If you were lucky enough to be at The HighBall on October 25, you got to see some very special hewebbers pay tribute to Johnny Cash.
In February 2011, Tufts launched TuftsNow, an integrated news space for the university, with the goals of “telling good stories” and “presenting and delivering those stories well.”
View Poster Description and Presenter’s Bio. Download this poster. Download a handout
View Session Description and Presenter Bio Photo by Eduardo Amorim, Flickr. Lots of HighEdWebbers don’t have a project management process in place — and think it’s too difficult to implement. Alaina Riley says that not only CAN you do it, you can’t afford NOT to. If your projects aren’t coming in on time, within scope […]
View Session Details and Presenter Bio Higher Ed presents unique challenges for web professionals — challenges which can prevent us from doing our jobs to the best of our abilities. If you’ve dealt with entrenched silos, information architecture issues, rolls and rolls of red tape, and campus politics, Mark Greenfield knows how you feel. And he […]
View Session Details and Presenter’s Bio. Photo by Theresa Thompson, Flickr. Lane Joplin was an army of one at UAT. She oversaw social media, got “other duties as assigned,” and supported marketing, web & IT, and admissions. (Sound familar?) In the midst of all her other projects, she was given an assignment: create a more dynamic web site […]
View Session Details and Presenter’s Bio. Photo by Maccio Capatonda, Flickr. Breath life into your site using content that’s already out there. Missouri State’s website features embedded streams which gather feeds from multiple outlets (social media, RSS, etc). Instead of asking users to visit different presences across the web, the streams allow users to keep their […]
View Session Details and Presenter’s Bio. Photo by atlnav, Flickr. University of Oregon’s web team is smart, because they’ve become strategic. Their Celebrating Champions program, turns attention from big-time college athletics into a year-around narrative of university excellence. Strategic communications means you have a plan, says Zack Barnett. Plans include goals, objectives, strategies and tactics. It also […]
Just like HighEd Web, Link, The Journal of Higher Education Web Professionals, is for you and by you — so we’ve got lots of ways to keep you connecting with, and participating in, this year’s conference!
Whether you’re attending heweb2011 online or in the flesh, Link’s got you covered.
My workplace isn’t a home office; it’s an office inside a home. Roemer House, or as we call it, “Roemer,” is home to SUNY Geneseo’s department of College Communications.