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2011 Conference

#heweb11 Best of Conference! — Carrying the Banner: Reinventing News on Your University Web Site

In February 2011, Tufts launched TuftsNow, an integrated news space for the university, with the goals of “telling good stories” and “presenting and delivering those stories well.”

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2011 Conference

Make Quality Content Count with Web Analytics #heweb11

View Session Description and Speaker Bio So what? This is the key question we should be taking when approaching our content. In fact, Rick Allen says we should ask this at every stage of the content process. Most of us use analytics, but are we using them right? There are two approaches to analytics, according […]

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2011 Conference

On your mark, get set, mobile!

View Presentation Description and Presenter’s Bio. Photo by adropp, Flickr. Tiffany Broadbent, a Web Programmer with Creative Services at William & Mary, and Doug Gapinski, the Creative Director at mStoner, presented on the challenges and opportunities in mobile site delivery in higher education. Opportunity Mobile tech is helping people find whatever they want when they need […]

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2011 Conference

Going mobile! The how and why of UVU’s mobile web initiative #heweb11

View Session Details and Presenter Bio “It’s not about making your site work on a mobile device, it is about what our users need when they are mobile” – Utah Valley University’s web team Why is mobile important? At UVU, they believe that mobile is so big that it is going to fundamentally shift how […]

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2011 Conference

Twin Red-Headed Stepchildren Of A Different Mother: The Usability of Accessibility #heweb11

View Session Details and Presenter’s Bio. The two screaming monkeys sitting by the lectern, the jokes about the wince-inducing audio screeches, and the cartoon stickers on the presentation laptop set the tone for Michael Fienen and Dylan Wilbanks’ spunky, fervent presentation about usability and accessibility. Opening In the Web development process, both usability and accessibility […]

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2011 Conference

What Content Strategy Really Means for Higher Ed

View Session Details and Presenter’s Bio. While many of us still don’t have much room in our schedules, or someone to work full-time on content, Kate Johnson re-affirmed to us the importance working on the task of “strategy stuff” within content. It is important to remember that content strategists do more than create info-graphics. In […]

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2011 Conference

Homepage Survival Guide: How to Raise Content from the Dead #heweb11

View Session Details and Presenter’s Bio. Photo by Maccio Capatonda, Flickr. Breath life into your site using content that’s already out there.  Missouri State’s website features embedded streams which gather feeds from multiple outlets (social media, RSS, etc). Instead of asking users to visit different presences across the web, the streams allow users to keep their […]

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2011 Conference

Lost in a Map: Understanding the Direction of Your Campus Map #heweb11

View Session Details and Presenter’s Bio. Photo by quinn.anya, Flickr. The first thing Nick Catto has for anyone who is working on a campus map project is this: “Why are you doing this to yourself?” It’s not really as simple a project as it may seem to be on the surface, and Nick has a sense […]

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2011 Conference

Plan to be a champ: Turn your school’s 15 minutes of fame into a year-around web effort #heweb11

View Session Details and Presenter’s Bio. Photo by atlnav, Flickr. University of Oregon’s web team is smart, because they’ve become strategic.  Their Celebrating Champions program, turns attention from big-time college athletics into a year-around narrative of university excellence. Strategic communications means you have a plan, says Zack Barnett.  Plans include goals, objectives, strategies and tactics.  It also […]

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2011 Conference

Multimedia and Social Storytelling: Capitalize on Content #heweb11

Elizabethtown’s Donna Talarico presented to a full room that had a backdrop of a glorious view of Lady Bird Lake and downtown Austin. Donna’s very practical Web content workshop touched on these four main topics. What to do with the content that you have How to approach new content What to do when the well […]

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2011 Conference Uncategorized

On your mark, get set, mobile #heweb11

View Presentation Details Photo by Ambrosio Photography, Flickr. Forget the other 99 percent for the moment. Are you part of the 91 percent? The 91 percent of schools that don’t have a mobile website yet, according to recent data from West Virginia’s Dave Olsen. WIlliam and Mary’s Tiffany Broadbent and mStoner’s Doug Gapinski encouraged attendees at […]