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2011 Conference Uncategorized

Cornell’s Digital Well: A social networking repository for marketing information #heweb11

View Presentation Details A good tool should solve problems without creating new ones, but the more tools we implement the less likely they are to play nice together. Dirk Swart led development of Cornell’s Digital Well interface to solve this with a simple, in-house developed application that today allows Cornell’s numerous marketing professionals access to […]

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2011 Conference

Geo-Social Nonsense: The Future of Location-Based Services and their Role in Mobile #heweb11

View Session Details and Presenter’s Bio. At a conference already teeming with technology and marketing geeks, presenter Jeff Kirchick may get the win for biggest Location-Based Services (LBS) nerd in any room. One quickly gets the impression he’s not just enthusiastic for the technology because he runs university programs for SCVNGR, but more that he’s […]

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2011 Conference

Lost in a Map: Understanding the Direction of Your Campus Map #heweb11

View Session Details and Presenter’s Bio. Photo by¬†quinn.anya, Flickr. The first thing Nick Catto has for anyone who is working on a campus map project is this: “Why are you doing this to yourself?” It’s not really as simple a project as it may seem to be on the surface, and Nick has a sense […]