Link: The Journal of Higher Education Web ProfessionalsJess Krywosa is currently the Director of Web Communication at Suffolk University in Boston. She has been a champion for the importance of adequate education for all for over eleven years. Her background consists primarily of work on foundation and federally funded education reform initiatives. Jess has been involved in both marketing and web communication for 10 years, just recently branching into university work 3 years ago. In her spare time, Jess writes for .EduGuru, her own blog.krywosa.com and attempts to be a runner via a variety of races in the US.
As an analytical person, Google Analytics was my playground when I began working with it 3 years ago. But, as my knowledge in higher-ed and web marketing was strengthened, I realized Analytics could do more than just ‘reports’.