Tag Archives: analytics

The annual report is well designed, including bar and line graphs, images, and stylized numbers to emphasize data points

Developing an annual report that shines

In the age of technology, many social media managers are finding there are more and more data points available – both natively and within other tools – to measure social media efforts. But with an increase in data comes an increased likelihood of confusion for

Adrift in Data

Timothy Cigelske, Director of Social Media at Marquette University, also teaches a class on social measurement and analytics at the school. When he couldn’t find a textbook he liked, he decided to write his own. He was kind enough to let us reprint the introductory chapter

Leveraging User-Generated Content

My job as a web strategist in Student Affairs at Metropolitan State University (St. Paul, Minn.) didn’t originally include social media in its description, but it was an area that our marketing department had not yet pursued (and didn’t seem too interested in pursuing it,