Every year, the Higher Education Web Professionals Association hosts multiple events that rely on higher education professionals to serve as presenters. The presentations can range from brief sessions to posters to workshops. Carrie Harris Phillips offers a few benefits of presenting at one of these events. 1. Fulfill a resolution You vowed to try something […]
The Higher Education Web Professionals Association will host a brand new, online event focused on analytics this month. The HighEdWeb 2021 Analytics Summit, taking place on April 29, 2021, will provide valuable training and professional development for those who want to improve content performance and build confidence in their marketing measurement capabilities. Topics include: Google […]
HighEdWeb is hosting online community group discussions with some of your favorite presenters to discuss a variety of topics.
In the age of technology, many social media managers are finding there are more and more data points available – both natively and within other tools – to measure social media efforts. But with an increase in data comes an increased likelihood of confusion for managers and their teams. Which data points matter? Are the […]
Adrift in Data
Timothy Cigelske, Director of Social Media at Marquette University, also teaches a class on social measurement and analytics at the school. When he couldn’t find a textbook he liked, he decided to write his own. He was kind enough to let us reprint the introductory chapter to his Analytics to Action, published in late 2014. “Not everything […]
My job as a web strategist in Student Affairs at Metropolitan State University (St. Paul, Minn.) didn’t originally include social media in its description, but it was an area that our marketing department had not yet pursued (and didn’t seem too interested in pursuing it, either). DigitalTrends tells us that 2/3 of prospects use social […]