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Analytics Marketing Social Media

Leveraging User-Generated Content

My job as a web strategist in Student Affairs at Metropolitan State University (St. Paul, Minn.) didn’t originally include social media in its description, but it was an area that our marketing department had not yet pursued (and didn’t seem too interested in pursuing it, either). DigitalTrends tells us that 2/3 of prospects use social […]

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2013 Conference Management & Professional Development

Challenge Shmallenge – We’ve Got This: Women Paving Their Own Way

Aiming to overturn the idea that it’s hard to find women willing to participate on panels, this session collected 9 feisty females with lots to say:   Karine Joly (moderator) Alana Riley Colleen Brennan-Barry Tonya Oaks Smith Mallory Wood Robin Smail Lori Packer Magen Tracy Georgy Cohen   Question 1: Joly asked about the “glass […]

Categories
2013 Conference Management & Professional Development

Make It Work? A Primer on the Client Services Approach in Higher Ed

For you non-Project Runway fans, ‘make it work’ is usually the parting phrase of Tim Gunn (mentor to the fashion designer contestants) just before they commit to a specific garment design, leading to sinking-or-swimming at the runway judging.┬áPresenter Tonya Oaks Smith is obviously adept at swimming with sharks in her role working with lawyers-cum-professors as […]

Categories
2013 Conference

Leveraging mobile to increase student engagement

Presenter Andrew Smyk began by posing a simple question–do mobile/second screen devices belong in the classroom?–and then flips the conversation luchador-style because, quite simply, they’re already here. Smyk frames as a kind of match up: in one corner, we have the technology gap. You ask someone over 60 to draw you a phone, and it’s […]