5 HeWebNE takeaways in 5 minutes

About 150 people attended HighEdWeb New England on March 18 and those in attendance heard mountains of great ideas from the presenters.  We picked just five to share with you, but there’s more plenty more to be found by following #hewebNE on Twitter.

From Lisa Doherty, of Northeastern University: “Show Don’t Tell” with images and quotes on academic pages. Show your prospective students “this could be you” and the opportunities available through experiential learning opportunities.

From Jason Smith of OHO Interactive: User testing will show how language and photos resonate with your users. Find user audience that YOU want seeing your site.

From Dave Tyler, of The College at Brockport: Have a reason to host a twitter chat. Find something newsworthy, and listen ahead of time.

From Lori Packer,  of the University of Rochester: “Find the marvelous in the meh.” Consider the opportunities for content and always strive to have the best content

From Svetlana Kouznetsova, SVKNYC: Closed-captioning at large campus events are not only necessary for deaf people, but for those who do not speak English as their first language.

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By Jackie Vetrano

Jackie Vetrano is the assistant director of MBA prospect management & marketing at UNC Kenan-Flagler Business School in Chapel Hill, North Carolina. She manages and implements the lead-nurture strategy using email as well as other important touchpoints to encourage prospective students to apply to the top-ranked MBA program. Outside of work, you’ll find Jackie participating in hot yoga, out on a run, or watching reality television. She also enjoys traveling, petting her cat, and spending time with her partner trying new foods and experiences.