Turn Data into Actionable Insights with Amy Grace Wells
The Content/UX Academy helps participants learn to research, plan and build content strategy based on user experience, best practices and analytics.
On Saturday, October 20, Amy Grace Wells will communicate the difference between user goals and business goals in an intimate, hands-on workshop. Amy Grace is a content strategist and UX designer with nearly 15 years of experience in higher ed, publishing and nonprofit. She holds master’s degrees in higher education and user experience design and serves as the editorial director for UX Booth. Find out more about her session “Building a successful user testing plan for your campus.”
What excites you most about your discipline?
I love big, messy problems and there is no shortage of these when it comes to content or UX in higher ed. It’s like a puzzle for me and working across teams to find the right solution is what drives me to work harder and learn more.
Please share one invaluable tip that relates to your academy workshop.
User research doesn’t have to be daunting or expensive. You can get valid, valuable insights from five to eight users. It’s much more about choosing the right research method.
How will the academy outcomes help attendees in their daily jobs?
You’re going to do better work because of the techniques in the Content and UX Academy. By building a solid foundation based in research, you’ll be able to better communicate with design and stakeholder teams from initial concept to sharing results.
Amy Grace is one of our exciting speakers at the Content/UX Academy held on October 20 and 21. Access the full schedule here.