The number of social media platforms, user communities and interactive opportunities continues to grow. Budgets don’t. So how can communicators deal with this evolving landscape? One way is to use the most rich and robust resource available: students.
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Skywalkering It
In the summer of 2009, I was about done with higher ed. In two different jobs at two different colleges, I felt as though I was always being held back from doing all I could do online, mostly due to political nonsense that had nothing to do with meeting goals and objectives.
I work for the University of Rochester’s Creative Services area in the basement of Wallis Hall (or as we prefer, “the garden level”) with the graphic designers, photographers, and print publications folks.