Link: The Journal of Higher Education Web Professionals
At the University of Michigan-Flint, a student-deemed #epicfail became an important lesson in the evolution of social communication. If there’s one danger in the realm of social media, it’s becoming comfortable and resting on laurels. The living, breathing social media beast needs constant attention, and so do its users.
As an analytical person, Google Analytics was my playground when I began working with it 3 years ago. But, as my knowledge in higher-ed and web marketing was strengthened, I realized Analytics could do more than just ‘reports’.
While it took me a while to get used to the quiet and the slower pace, over time I realized that my immersion in an online newsroom had uniquely prepared me for the challenges of higher-ed web communications. While the context, and what’s at stake, varies greatly between journalism and higher education, many of the same communication principles apply.
RIP Flip, But They Still Won’t be Able to Take a Walk of Shame, Insert Picture of Giant Ball of Twine Here
For those of us that follow Todd on Twitter and tweeted till our fingers were numb, the hashtag #MBteamS will be forever ingrained in our brains–and muscle memory of our digits. We decided to pick Todd’s brain about his take on his community of followers, Twitter and higher ed.
Our office helps ease clients’ anxieties when coming to us. We use a neutral color scheme of earthy colors to create a calming atmosphere. Our front area, used for large client meetings, has a display of artwork, photography, and examples of past projects to define the space as a creative work area.
The goals of Link are simple: take the sharing opportunities that exist at the annual HighEdWeb conferences and make them happen online all year round!
We caught up with Jared Spool to talk about the trends he’s seeing, what his best user experiences have been recently, and to get some important information about Julia Child.
The number of social media platforms, user communities and interactive opportunities continues to grow. Budgets don’t. So how can communicators deal with this evolving landscape? One way is to use the most rich and robust resource available: students.
In the summer of 2009, I was about done with higher ed. In two different jobs at two different colleges, I felt as though I was always being held back from doing all I could do online, mostly due to political nonsense that had nothing to do with meeting goals and objectives.
I work for the University of Rochester’s Creative Services area in the basement of Wallis Hall (or as we prefer, “the garden level”) with the graphic designers, photographers, and print publications folks.