View Session Details and Presenter’s Bio. Photo by david.train, Flickr. In “Search & Social Convergence,” Martha Gabriel explains how everything on the web has become social. Search results are impacted by social media; social media are successful because of search. Meanwhile, content must be the driving force behind our marketing strategies. Search & Social Today, […]
Mike Petroff, Web Manager for Enrollment at Emerson College offers three building blocks for providing good customer service online for your university: Listen. Build. Scale. The Customer Cycle In higher education, much of our resources go toward brand management and image. How does customer service play a role in your university’s brand? Brand Quality >> […]
At the University of Michigan-Flint, a student-deemed #epicfail became an important lesson in the evolution of social communication. If there’s one danger in the realm of social media, it’s becoming comfortable and resting on laurels. The living, breathing social media beast needs constant attention, and so do its users.