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Design Usability

Personas: How creating user profiles can help inform design decisions

Web design has a simple goal: to convey to the user the desired message in the most effective manner possible. An infinite number of design possibilities exist; however, the “right” design choices rely on the web designer understanding the audience. When beginning a project, the team should determine the target audience of the piece. Once […]

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Association News

Austin, Here We Come!

Whether you’re attending heweb2011 online or in the flesh, Link’s got you covered.

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Workplaces Revealed

Workplaces Revealed: Joel Goodman, Trinity International University

Where you work really does affect your quality of product and mental health.

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Management & Professional Development The Working World

Project Charters for Web Development

Project management makes order of the chaos.

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Marketing Social Media The Working World

How Roller Derby Helped Me Fall Back in Love with PR

Routine. Drudgery. Burnout. They’re things we all fear or deal with when we work in an industry long enough. Little did I know those feelings would be hip-checked into oblivion by a group of women on wheels, in fishnets.

Link Boxers: There’s Pr0n on the Internet?!?! Edition

Remember when summertime used to be slow and there wasn’t much news and the politicians walked arm-in-arm singing kumbaya while they enacted policies that benefitted the nation? Nah, we don’t either. Here are some of the latest items that caught our eye in this busy summer.

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Workplaces Revealed

Workplaces Revealed: Laura Kenyon, SUNY Geneseo

My workplace isn’t a home office; it’s an office inside a home. Roemer House, or as we call it, “Roemer,” is home to SUNY Geneseo’s department of College Communications.

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Social Media

Is a Niche Social Network Right For Your School?

Social networks targeted to certain niches of the population — the smaller and less well-known sites — might also serve your institution’s goals.

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Marketing Social Media The Working World

Customer Service, Social Media and a glass of wine: Reuben offers tips at #hewebROC

Reuben’s keynote discussed the value of changing and challenging traditional approaches to both the Web and marketing, but also noted the value of principles from “old school” companies.

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Social Media

2011 Commencement Roundup

We’ve assembled a sampling of things #highered folks tackled this year. Professionals in departments ranging from IT to marketing and all shades in between forged ahead this year to expand all things communication surrounding commencement ceremonies.

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Uncategorized

Link Boxers: Google+, Picasa and Privacy

Google+ for business… and Higher Ed?, Google Rebrands Blogger & Picasa, Harvard on Social Media: Privacy, Schmivacy

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Six Questions

Six Questions with Mark Greenfield

Greenfield discusses the flattening of higher-ed, the design of a perfect classroom building, and how he missed out on a chance to see Led Zeppelin live.

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Social Media Uncategorized

Foursquare: Lessons learned from one of the platform’s Top 10 Universities

As social media manager for the University of Wisconsin-Madison, I frequently try out new platforms to see if our students are using them and if they might become useful tools for my campus. For the past 18 months, I’ve channeled my inner mayor on Foursquare, a location-based social network.

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Workplaces Revealed

Workplaces Revealed: Colleen Brennan-Barry, Monroe Community College

I’ve come to understand that the Web and its amazing possibilities for connection are my passion. This stuff engages my brain at all times, in all spaces. I might be making dinner and come up with a whole new commencement communication strategy, or be gardening and figure out how to make the newest page design more user-friendly.

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Accessibility

Web Accessibility: Present and Future, in a Nutshell

Web accessibility is an important aspect of the World Wide Web many of us develop, maintain and manage every day. An understanding of web accessibility is essential for anyone who produces content.

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Association News

Association News: June 2011

Upcoming events: HighEdWeb Regionals in Rochester and Arkansas, HighEdWeb 2011 in Austin

Link Boxers

What’s forecasted for iCloud; Toshiba anti-iPad; High-speed internet, low price?

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Social Media

In Defense of Human Tweeting

In August 2010, I made a simple change: I replaced the University of Rochester logo as the Twitter avatar with my own bespectacled mug, and was up front in the bio that the tweets were coming from me, Lori in Wallis Hall.

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The Working World

What exactly would you say, you know, you do here?

People go by many names and titles, be it web manager, specialist, strategist, master, maven, guru or overlord. Titles are about as useful as job descriptions in predicting what exactly you will do.

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Social Media

Social Media Novice

New social media platforms were constantly discussed; I got tired of being left out of the conversation.

Link Boxers

A Meal Ticket for Delicious; Blogging: Dude, Don’t Be Lame;The Student Loan Debt is Real, Though

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Uncategorized

From the Publisher

Are we on the right track? Let us know.

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Workplaces Revealed

Workplaces Revealed: Lacy Paschal, Vanderbilt

My workspace definitely has a direct impact on how I work and interact with colleagues and clients – the more inspirational and “me” it is, the better!

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Social Media

#EpicFail: A Tale of Snow and Social Media

At the University of Michigan-Flint, a student-deemed #epicfail became an important lesson in the evolution of social communication. If there’s one danger in the realm of social media, it’s becoming comfortable and resting on laurels. The living, breathing social media beast needs constant attention, and so do its users.

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Uncategorized

Google Analytics: Who Cares?

As an analytical person, Google Analytics was my playground when I began working with it 3 years ago. But, as my knowledge in higher-ed and web marketing was strengthened, I realized Analytics could do more than just ‘reports’.