2011 Commencement Roundup

We’ve assembled a sampling of things #highered folks tackled this year. Professionals in departments ranging from IT to marketing and all shades in between forged ahead this year to expand all things communication surrounding commencement ceremonies.

Link Boxers

What’s forecasted for iCloud; Toshiba anti-iPad; High-speed internet, low price?

In Defense of Human Tweeting

In August 2010, I made a simple change: I replaced the University of Rochester logo as the Twitter avatar with my own bespectacled mug, and was up front in the bio that the tweets were coming from me, Lori in Wallis Hall.

Link Boxers

A Meal Ticket for Delicious; Blogging: Dude, Don’t Be Lame;The Student Loan Debt is Real, Though

#EpicFail: A Tale of Snow and Social Media

At the University of Michigan-Flint, a student-deemed #epicfail became an important lesson in the evolution of social communication. If there’s one danger in the realm of social media, it’s becoming comfortable and resting on laurels. The living, breathing social media beast needs constant attention, and so do its users.

Google Analytics: Who Cares?

As an analytical person, Google Analytics was my playground when I began working with it 3 years ago. But, as my knowledge in higher-ed and web marketing was strengthened, I realized Analytics could do more than just ‘reports’.

Stop the Presses

While it took me a while to get used to the quiet and the slower pace, over time I realized that my immersion in an online newsroom had uniquely prepared me for the challenges of higher-ed web communications. While the context, and what’s at stake, varies greatly between journalism and higher education, many of the same communication principles apply.

Six Questions with Todd Sanders

For those of us that follow Todd on Twitter and tweeted till our fingers were numb, the hashtag #MBteamS will be forever ingrained in our brains–and muscle memory of our digits. We decided to pick Todd’s brain about his take on his community of followers, Twitter and higher ed.

Workplaces Revealed: Jeff Stevens, U of Florida

Our office helps ease clients’ anxieties when coming to us. We use a neutral color scheme of earthy colors to create a calming atmosphere. Our front area, used for large client meetings, has a display of artwork, photography, and examples of past projects to define the space as a creative work area.

No Thumbnail

Six Questions with Jared Spool

We caught up with Jared Spool to talk about the trends he’s seeing, what his best user experiences have been recently, and to get some important information about Julia Child.

No Thumbnail

Engaging Ambassadors

The number of social media platforms, user communities and interactive opportunities continues to grow. Budgets don’t. So how can communicators deal with this evolving landscape? One way is to use the most rich and robust resource available: students.

No Thumbnail

Skywalkering It

In the summer of 2009, I was about done with higher ed. In two different jobs at two different colleges, I felt as though I was always being held back from doing all I could do online, mostly due to political nonsense that had nothing to do with meeting goals and objectives.