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2013 Conference

The Nittany Leopard: Usability Testing and the Penn State Website Redesign

Dave Housley | Penn State University In February 2013, Penn State launched its first redesign in 12 years (yikes!). It took a couple of years of planning, research, and testing to take their problematic old homepage, to the final product of today. Argue Less, Test More The team learned early on they could sit around […]

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2013 Conference

In Users We Trust: Using social media APIs to build community

Sheri Lehman, Ben Cole | Chapman University  In users we trust. Our users are not only our target audience, its the people who use our web products — basically everyone. They read, comment, and share our content, but they also reinvent content, publish and fact check your content. Ultimately, they build community. Our users want […]

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2013 Conference

Content Migration – The Good, The Bad, The Ugly

Anne Edmondson Regis University had a five to seven year old website that was dated, navigation was confusing, and had an unmanageable amount of duplicated and outdated content. They had over 150 editors with no marketing goals or content strategy which led to no consistent voice or branding. The website was not treated as an […]

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2013 Conference

Creating a Cohesive Website Experience from Scratch #MCS3

Jennifer Pope When Jennifer started her position with Rutgers University College of Arts and Sciences, the website was the wild west of fragmented websites. She set out to tame the west in four key phases. Phase 1: Research and Development Talk to stakeholders about the needs or changes for the website. Make these meetings one-on-one […]

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2011 Conference

Everything But the Kitchen Sink – A campus wide web redesign perspective #heweb11

View Session Description and Presenter Bio Photo by Daves Portfolio, Flickr. About AU American University is a 4-year university with around 13,000 students. It has both a politically and socially active student body. Time to Redesign Why should AU Redesign their website? Many people felt like it was visually boring, had outdated content, and complained about […]

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2011 Conference

Creative Services anyone? #heweb11

View Session Description and Presenter’s Bio Photo by H_Elise, Flickr. What is Creative Services? It’s an in-house creative team that blends capabilities across mediums. Writer on team writes for all. Designers design for web, facebook, video banners. Its the blending the skills of people and looking across several mediums. New trend of these services/unit on campus. […]