The Insane Clown Posse isn’t for everyone, and they don’t care. And in higher education marketing, we too often try to appeal to everybody.
Chris Wilson – #heweb11 Storify by Lacy Tite Tue, Oct 25 2011 18:12:56 Chris Wilson – #heweb11 Chris Wilson, of Google, shares some fascinating insight on the history of web programming, old school video games, and “magic” that we make with technology. alanariley@alanariley And @cwilso from Google takes the stage! And of course the squirrel. […]
View Session Description and Presenter Bio Photo by MetalRiot, Flickr. Thought I can’t talk for everyone, many developers would agree that WordPress is for real. It flexes, scales, and, generally knocks the socks off other CMS or blogging systems. But there are times you need to extend WordPress with a plugin, and Curtiss Grymala, from the […]
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Rethinking the Login #heweb11
View Session Details and Presenter’s Bio. What’s the problem? Secondary and tertiary audiences — alumni, parents, prospects — can’t remember how to login. Passwords, usernames, etc. We don’t login often enough to remember. You don’t let us choose our identity. We’re not on campus to get support. 26,000 active alumni 19000 email addresses on file […]
View Session Description and Presenter Bio Photo by Eduardo Amorim, Flickr. Lots of HighEdWebbers don’t have a project management process in place — and think it’s too difficult to implement. Alaina Riley says that not only CAN you do it, you can’t afford NOT to. If your projects aren’t coming in on time, within scope […]
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On your mark, get set, mobile!
View Presentation Description and Presenter’s Bio. Photo by adropp, Flickr. Tiffany Broadbent, a Web Programmer with Creative Services at William & Mary, and Doug Gapinski, the Creative Director at mStoner, presented on the challenges and opportunities in mobile site delivery in higher education. Opportunity Mobile tech is helping people find whatever they want when they need […]
View Session Details and Presenter Bio “It’s not about making your site work on a mobile device, it is about what our users need when they are mobile” – Utah Valley University’s web team Why is mobile important? At UVU, they believe that mobile is so big that it is going to fundamentally shift how […]
IA is the convergence of Users + Content + Context
View Session Description and Presenter Bio Photo by Kate Raynes-Goldie, Flickr. A statue of Robocop is being built in Detroit because a number of people came together on an online fundraising site and made it happen. Jeff Stevens would spend a dollar on this, and so would a whole bunch of other people. Jeff Stevens presented […]
View Session Details and Presenter Bio Higher Ed presents unique challenges for web professionals — challenges which can prevent us from doing our jobs to the best of our abilities. If you’ve dealt with entrenched silos, information architecture issues, rolls and rolls of red tape, and campus politics, Mark Greenfield knows how you feel. And he […]
View Presentation Details A good tool should solve problems without creating new ones, but the more tools we implement the less likely they are to play nice together. Dirk Swart led development of Cornell’s Digital Well interface to solve this with a simple, in-house developed application that today allows Cornell’s numerous marketing professionals access to […]
View Session Details and Presenter’s Bio. Photo courtesy Wikipedia. A recap of this session will be posted shortly.
View Session Details and Presenter’s Bio. I’m going to just start with the takeaways: Developing relationships is key — with other developers, with IT teams, with content owners. It makes doing your job easier. It takes work … it’s worth it. COMMIT to the openness of your data Create RELATIONSHIPS with other developers on […]
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EZ QR 4 U2 Do! #heweb11
View Session Details and Presenter’s Bio. You’ve seen QR codes all over the place this year. But are you using them effectively? Xavier University’s Cliff Jenkins sought to teach attendees how to use the ubiquitous codes better during his HighEdWeb 11 session Monday afternoon. Developed by Toyota, the QR code entered the marketplace in Japan […]
View Session Details and Presenter’s Bio. At a conference already teeming with technology and marketing geeks, presenter Jeff Kirchick may get the win for biggest Location-Based Services (LBS) nerd in any room. One quickly gets the impression he’s not just enthusiastic for the technology because he runs university programs for SCVNGR, but more that he’s […]
View Session Details and Presenter’s Bio. Photo by hellolapalme, Flickr. You know the drill. You’re in marketing and you’re ready to kill the IT guy. The IT guy has been making voodoo dolls of the content writer for two years and don’t even get me started on that bleeping code guy who wouldn’t know his […]
View Session Details and Presenter’s Bio. Photo by stevendepolo, Flickr. This session is the second chapter of the Kevin Prentiss’ original “Tying it all together” presentation which won best in track two years ago. That presentation was known for its 20 second per slide thing. That presentation was a vision. This presentation discussed about where we […]
COR7 was the session that was turned inside out, upside down. As in, there was no speaker. Instead, the attendees led the show. And, in fact, the entire conference—and even the world—can also participate. “This is not a presentation – this is collaborative. There is work to be done here,” announced Brandon Croke, one of […]
View Session Details and Presenter’s Bio. The two screaming monkeys sitting by the lectern, the jokes about the wince-inducing audio screeches, and the cartoon stickers on the presentation laptop set the tone for Michael Fienen and Dylan Wilbanks’ spunky, fervent presentation about usability and accessibility. Opening In the Web development process, both usability and accessibility […]
View Session Description and Presenter Bio Jason was a pinch-hitter for this session about miscellaneous jQuery bits – and provided us with 45 minutes of demoing jQuery live on various website. The purpose of the demo was to show some ways you can use jQuery in a development/debugging sense — as well as just some […]
View Session Details and Presenter’s Bio. Photo by Theresa Thompson, Flickr. Lane Joplin was an army of one at UAT. She oversaw social media, got “other duties as assigned,” and supported marketing, web & IT, and admissions. (Sound familar?) In the midst of all her other projects, she was given an assignment: create a more dynamic web site […]
View Session Details and Presenter’s Bio. While many of us still don’t have much room in our schedules, or someone to work full-time on content, Kate Johnson re-affirmed to us the importance working on the task of “strategy stuff” within content. It is important to remember that content strategists do more than create info-graphics. In […]
View Session Details and Presenter’s Bio. Photo by konjure, Flickr. Anne Petersen (@apetersen) of the University of Illinois at Chicago may have shared the most re-tweeted acronym of HighEdWeb this year: FAVEs. Or Faculty Against Virtually Everything. So what do you do when a FAVE or a HiPPO (Highest Paid Person’s Opinion; another good one) wants […]
View Session Details and Presenter’s Bio. Photo by Maccio Capatonda, Flickr. Breath life into your site using content that’s already out there. Missouri State’s website features embedded streams which gather feeds from multiple outlets (social media, RSS, etc). Instead of asking users to visit different presences across the web, the streams allow users to keep their […]
View Session Details and Presenter’s Bio. Photo by quinn.anya, Flickr. The first thing Nick Catto has for anyone who is working on a campus map project is this: “Why are you doing this to yourself?” It’s not really as simple a project as it may seem to be on the surface, and Nick has a sense […]