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Management & Professional Development The Working World

In the Trenches: Combating the Issues that Face Higher Ed Web

Things in Higher Ed are better than we let on. But how do we build on our awesomeness to help our institutions be successful?

Link Boxers: It’s the end of the world as we know it, and we feel fine

Program your New Year’s resolution in javascript ; customer service #epicfail; CES 2012

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Marketing The Working World

Joy to the World Wide Web

The holiday card: a fixture of the higher educations communications landscape.

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Workplaces Revealed

Workplaces Revealed: Susan Ragland, Tarrant County College

As Web Content Editor of Tarrant County College Susan Ragland develops and provides mandatory training for all website contributors. She is also responsible for maintaining the college district’s official social media accounts. With five campuses, an enrollment of about 50,000 and a full-time Web staff of only three, maintaining the site can be challenging. Susan’s […]

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2011 Conference

Tales From the Field: My First #heweb

When we come to HighEdWeb, we see that we are definitely not alone. We support, help, and teach one another.

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Applications and Standards Mobile

MWF: The UC Mobile Solution

Universities have to consider quite a bit in developing a mobile strategy. What devices do you support? Do you go the app or mobile web browser? How do you display disparate information in a cohesive way?

Boxers: The Conspicuous Consumption Edition

Angry Birds Turns Two, Foursquare Triples, Facebook + Dayton U = $50K scholarship

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Association News

HighEdWeb: The Membership Model

The Board of Directors is pleased to announce we are working to formalize membership structure for the Higher Education Web Professionals Association.

Link Boxers: Google +*&#$ Klout

One f*cking great promotional website, let some Klout out of your Klout, opening the door to your Google+ page

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Workplaces Revealed

Workplaces Revealed: Donna Talarico, Elizabethtown College

Donna Talarico is integrated marketing manager at Elizabethtown College in Elizabethtown, Pa. She loves cheese, craft beer and Scrabble.

From the Editor

While I’m still digesting all of the killer ideas I came away with from the conference, I’m struck by the notion that you can boil down a lot of the messaging into two key questions: so what? and why not?

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Marketing Six Questions

Six Questions with Bob Johnson

Bob Johnson, an experienced higher ed marketing professional, shares his thoughts on what he sees as marketing/Web/comm departments’ biggest gaps, his pet peeves and greatest lessons learned.

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Marketing The Working World

BRAAAAAINS! Or, How Radford’s Halloween Web Project Made the Washington Post

Pushing the envelope in higher education is not always easy, so imagine the challenge when you want to transform the envelope into a zombie that wants to eat your students’ brains.

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2011 Conference

HEWEB11 Wrap-Up

Much like the live music that made its host city famous, High Ed Web 11 jammed, from the early early morning till the early, early night. For four solid days.

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2011 Conference

Man in #000000 – heweb11

If you were lucky enough to be at The HighBall on October 25, you got to see some very special hewebbers pay tribute to Johnny Cash.

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2011 Conference

2011 Conference Slideshow from Flickr

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2011 Conference

Engaging Your Global Audience with Real-Time Campus Event Coverage #heweb11

Seth Odell wants you to know that real-time campus event coverage is a beautiful thing. He also wants you to know that you have absolutely no excuse not to be doing it.

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2011 Conference

#heweb11 Best of Conference! — Carrying the Banner: Reinventing News on Your University Web Site

In February 2011, Tufts launched TuftsNow, an integrated news space for the university, with the goals of “telling good stories” and “presenting and delivering those stories well.”

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2011 Conference

Mapping Campus with Google map maker #heweb11

View Poster Description and Presenter’s Bio. Download this poster. Download a handout

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2011 Conference

How To Break Things Really Good #heweb11

View Presentation Description and Presenter’s Bio. John Boyd from North Park University (@octothorp) started with a bang, or blow, by encourging us to “tap into your inner vandal”. Breaking things when you test is good (yes, GOOD!). This session was packed with helpful tips. Personally, it brought about many “doh! why didn’t I do this?!” […]

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2011 Conference

Photos from the Poster Session #heweb11

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2011 Conference

In the Shadow of the Colossi: Alumni online communities in the age of Facebook and LinkedIn #heweb11

View Session Description and Presenter Bio Francis Zablocki, online alumni community manager at SUNY Geneseo, discussed his school’s experiences with online communities. I’m going to roll this session blog a bit it differently than others as this topic hits a bit closer to home for me than other sessions I attended. I have been and […]

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2011 Conference

Everything But the Kitchen Sink – A campus wide web redesign perspective #heweb11

View Session Description and Presenter Bio Photo by Daves Portfolio, Flickr. About AU American University is a 4-year university with around 13,000 students. It has both a politically and socially active student body. Time to Redesign Why should AU Redesign their website? Many people felt like it was visually boring, had outdated content, and complained about […]

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2011 Conference

Make Quality Content Count with Web Analytics #heweb11

View Session Description and Speaker Bio So what? This is the key question we should be taking when approaching our content. In fact, Rick Allen says we should ask this at every stage of the content process. Most of us use analytics, but are we using them right? There are two approaches to analytics, according […]

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2011 Conference

Measuring the result of the bright and shiny #heweb11

View Session Details and Presenter Bio Unlike almost all other media, social media seems to be the medium that real measurement forgot. Despite all the charts and graphs we can find in various social media platforms, most of us still aren’t getting a great read on what’s going on in our Facebook pages or Twitter […]